SaaStr

NOVEMBER 18, 2020

Imagine that Director of VP of Marketing gets you just 2 more customers at $30k each. She’ll have more than paid for her salary difference right there, over than junior content marketer that can’t own anything. Don’t go upmarket if you purely, 95-100% an SMB product. And remember — salary vests.

Sales Hiring 363

Sales Hiring Scale SaaS Enterprise 363

SaaStr

APRIL 4, 2023

Virality and content marketing will be essential to create traffic and win new customers. They had SMB positioning with an unfavorable LTV to CAC ratio. The sales cycle at this stage may be very short. A Strategic Move Upmarket Another company CIPIO Partners invested in needed to make a strategic move.

Scale 246

Scale Scaling Strategy Outbound Sales Team 246

SaaStock

JANUARY 25, 2019

Omie main goal is to bridge the efficiency gap in Brazilian SMB, helping customers to be more prosperous. Omie is the only SaaS company figuring among 100 fastest growing SMB in Brazil, according to Deloitte Consulting, ranking #3. Rock Content. CEO : Marcelo Lombardo. Founded : 2013. Based in: São Paulo, Brazil.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

SaaStr

DECEMBER 17, 2019

But for your SEO and content marketing folks out there, note the most read pieces weren’t even published in 2019. So go long on content. But the top new pieces of content in 2019 were: Top Blog Posts. Zoom is growing faster with SMB customers than anyone else before. Boy, what a year for SaaS IPOs.

Scale 173

Scale SMB Cloud Acquisition 173

SaaStr

FEBRUARY 9, 2024

They had been building toward an SMB audience, so hiring 50 people in sales against a product that wasn’t ready for a specific audience would’ve been a mistake. As an example, for GC at Atlassian’s product-led growth, they leaned heavily into content and SEO in a very aggressive way. Next, think about product maturity.

Scale 311

Scale Sales Hiring Sales Marketing 311

SaaStr

AUGUST 19, 2022

One, content marketing and optimizing SEO. I talked to another and it says, “Look, you’ve done some sales at the SMB and up side, so bring in a sales lead.” But then your questions are content marketing, sales, and performance marketing, right? Trey: Yeah. They didn’t. YouTube works.

Scale 267

Scale Sales Hiring Scaling VP of Engineering 267

Tom Tunguz

AUGUST 26, 2014

HubSpot is the second fastest SMB SaaS company to IPO yet, achieving the mark within 8 years. Most other SMB companies, defined for this analysis as having an ARPC of less than $15,000, took at least one more year to go public. Impressively, HubSpot has been able to record much faster revenue growth than other SMB SaaS companies.

Benchmarks 109

Benchmarks SMB Metrics SaaS 109

SaaStr

MARCH 7, 2021

Field vs. mid-market vs SMB early. Do content marketing that helps your customers, not that promotes your product. Hire a VP of Corporate Marketing and then yes, a CMO. You can do dinners at first, and half-day meet-ups second, and then a full-event later. But start early. Steak dinners always work. Get on stage.

Part-Time VPE 286

Part-Time VPE Sales Recruiting Sales Hiring Scale 286

SaaStr

JANUARY 7, 2021

Join TripActions CMO Meagen Eisenberg at SaaStr Summit as she highlights her approach to ensuring Marketing delivers on its mission-critical role even in times of uncertainty or crisis. SaaStr 328: SaaStr CEO Jason Lemkin and Gorgias CEO Romain Lapeyre on What They’re Seeing with SMB E-commerce Customers.

Scale 286

Scale Sales Hiring Scaling B2B 286

SaaStr

NOVEMBER 19, 2019

So I went down the hall, met with the head of marketing, and I discovered a lot about in bound SaaS, about SMB, the importance of building this machine as I call it now that generates all these lovely leads. Nancy Ham : I had to cross idea number one off my list of rationalizing marketing. Liberate some operating expenses.

Scale 185

Scale SMB VP of Engineering Leadership 185

Tom Tunguz

SEPTEMBER 8, 2014

Do million-dollar enterprise price points and field sales people create more efficient sales organizations than content-marketing-driven SMB startups? Or are the high-velocity inside sales teams of the pursuing the mid-market, the most efficient? But, I don’t have the data to prove that hypothesis.

Pricing 100

Pricing Startup Sales SaaS 100

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Here are some examples: Some industries are notoriously hard to reach, e.g. content marketing isn’t as effective for dentists as it is for developers.

Scale 177

Scale Strategy Sales Underperforming Technical Team 177

Neil Patel

DECEMBER 14, 2021

This announcement is a testament to the hard work of our growing pool of talented employees as well as our major enterprise and SMB clients. We’re hiring world-class digital marketers around the globe. Our SMB Clients. We know what it’s like to have a fantastic idea and lack the marketing chops to succeed.

Technical Review 92

Technical Review SMB Sales Hiring Finance 92

Aaron Beashel

MARCH 9, 2018

Their marketing team may be using Account Based Marketing tactics to generate some leads, but majority of business is won by the Sales team prospecting, outreaching and closing deals and marketing plays more of a supporting function. Business Resources.

Scale 192

Scale SaaS Payments B2B Strategy 192

User Pilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. ” -Emilia Korczynska, Head of Marketing at Userpilot.

Enterprise 98

Enterprise Strategy Marketing SaaS 98

Hitenism

DECEMBER 26, 2016

SMB-focused companies often find growth by going upmarket. Learn about the 22 strategies that content marketing analytics tool BuzzSumo used to reach $2.5m Sales has become a saturated channel. To win at sales, you need to nail the core story of your sales pitch to help you stand out from the noise.

Scale 152

Scale SaaS Marketplace as a Service SMB 152

Kellblog

NOVEMBER 28, 2020

Select the segments that the company wishes to target for its marketing. For example, choosing small and medium businesses (SMB) as your target segment. For example, positioning your offering for the SMB segment as easy to deploy and inexpensive to own. Google Ads, SEO, content marketing), we cannot.

SMB 87

SMB Marketing Advertising Enterprise 87

Neil Patel

FEBRUARY 4, 2021

We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. Careers at NP Digital SMB.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

Neil Patel

OCTOBER 21, 2020

How Can Ripoff Reports Help E-Commerce, Local, and SMB? Better customer service and attention to improving offers can go a long way toward getting more sales for your e-commerce business or getting more attention to your small business or SMB. For small business owners, suing is not a viable option. Here’s how. Conclusion.

Payment Methods 126

Payment Methods Payment Services Marketplace as a Service Payments 126

Neil Patel

DECEMBER 10, 2020

Their best ORM services for individuals include: A personalized strategy to defend against smear campaigns Suppressing negative online search results Adding an extra layer of protection to your personal privacy Eliminating news articles, forum comments, and negative content. 4 – Big Leap — The Best For SEO And Content Management.

Management 145

Management Outsourcing Services Social Media Sales Hiring 145

Neil Patel

DECEMBER 16, 2021

I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. How can I grow my SMB using online marketing? Affiliate marketing, referral programs, guest blogging, and becoming a source on HARO are great ways to connect with wider audiences.

Social Media 145

Social Media Strategy Marketing Business 145

Brian Balfour

JANUARY 4, 2017

Same goes for allocating people/salary expenses from marketing. A lot of companies have sales teams focused on different customer segments (SMB vs Enterprise or Industry A vs Industry B). CAC For Content Marketing CAC for content marketing evolves differently than paid acquisition. Learn Growth, No Fluff.

Scale 71

Scale Marketplace as a Service Acquisition Content Marketing 71

Sales Hacker

MAY 15, 2018

We’re more SMB and mid-market-focused. I don’t consider myself a brand marketer though. Beyond this, there are core disciplines like content marketing, digital marketing, product marketing, customer marketing etc. Especially in the SMB space. And, go Blue! Andrea Kayal: Sure!

Scale 75

Scale Sales Hiring Marketing Sales 75

Intercom, Inc.

JULY 11, 2019

Michael: Most people listening probably think of HubSpot as this inbound marketing company. We coined the term way back in 2006 when we founded the company, and a lot of our story, historically speaking, has been around marketing. Then a few years back we started building a CRM, which has done really well in the market.

Scale 188

Scale Scaling Sales Hiring Underperforming Technical Team 188

User Pilot

AUGUST 6, 2024

HubSpot HubSpot is another CRM platform catering to all SMB and enterprise customers alike. The company is known for its content marketing. Webinars and Trailhead Academy training programs. The Annual Dreamforce conference. Salesforce’s Dreamforce conference.

Engagement 105

Engagement Retention Social Media Customer Lifetime Value 105

Brian Balfour

JULY 18, 2017

Shifting over to the right hand end of the spectrum you have higher ARPU businesses (typically B2B Mid Market companies) like HubSpot and Zendesk. They have higher ARPUs and can therefore take advantage of high CAC channels such as content marketing, inbound/inside sales, or channel partnerships.

Growth Hacking 65

Growth Hacking B2B B2C SMB 65

Baremetrics

NOVEMBER 9, 2021

SMB SaaS companies tend to have higher churn rates due to their lower demand and less sophisticated needs. A low LTV/CAC ratio may indicate that more capital is needed than expected to scale a business; on the other hand, a high ratio could mean your growth is slower than your competitors because you aren’t spending enough on marketing.

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105

yoursales

DECEMBER 12, 2018

Mimiran – More Leads and More Deals for SMB Services Business. Nimble – The #1 Rated Social Sales & Marketing CRM. LeadDoubler – Engage Web Visitors With Interactive Content – leaddoubler.com. Mimiran – More Leads and More Deals for SMB Services Business. Back to the Start of the List & Table of Contents.

Scale 100

Scale Payment Methods Payment Solutions Outsourcing Services 100

SaaStr

JULY 29, 2022

But the lazy approach, the content marketing approach, it has some benefits but it really is tough to penetrate these traditional offline businesses. There was another company I invested in called Automile, that for a while was quite successful in SMB fleet tracking, tracking where your fleets of vehicles are.

Scale 268

Scale Scaling Sales Hiring Enterprise 268

FastSpring

JUNE 11, 2024

SEO work as well as content marketing and strategy. We do help companies with their lifecycle marketing which includes email and win back and at different stages in the customer journey what are their needs now and how do you develop and that includes consumer products as well as B2B, lead gen and the service space.

Sales Recruiting 113

Sales Recruiting Software Review Payment Solutions SaaS Payments 113

How SaaS Works

OCTOBER 7, 2019

For example, getting a list of soccer parents when we have built a swim team management tool does not make sense; neither does targeting ads to Fortune 500 when we only sell into SMB. Today’s best SaaS companies heavily leverage one or more of the following to generate leads: Content marketing (aka inbound marketing) ?—?Create

SaaS 40

SaaS Social Media Sales Funnel Content Marketing 40

ChurnZero

JANUARY 4, 2019

In 2019, Customer Success will rely on eliminating fragmentation and allowing people to access content and services seamlessly across all devices.” – Annie Dossey, Content Marketing Manager, Clearbridge.

Customer Success 73

Customer Success SaaS Payments Payment Services Payment Solutions 73

yoursales

JANUARY 29, 2021

Mimiran – More Leads and More Deals for SMB Services Business. LeadDoubler – Engage Web Visitors With Interactive Content. Mimiran – More Leads and More Deals for SMB Services Business. Back to the Start of the List & Table of Contents. Marketing Enablement & Automation We Use. Odoo - The real customer.

Scale 106

Scale Payment Methods Payment Solutions Sales Recruiting 106

yoursales

DECEMBER 12, 2018

Mimiran – More Leads and More Deals for SMB Services Business. Nimble – The #1 Rated Social Sales & Marketing CRM. LeadDoubler – Engage Web Visitors With Interactive Content – leaddoubler.com. Mimiran – More Leads and More Deals for SMB Services Business. Back to the Start of the List & Table of Contents.

Scale 100

Scale Payment Methods Payment Solutions Sales Recruiting 100

yoursales

DECEMBER 23, 2019

Mimiran – More Leads and More Deals for SMB Services Business. Nimble – The #1 Rated Social Sales & Marketing CRM. LeadDoubler – Engage Web Visitors With Interactive Content. Mimiran – More Leads and More Deals for SMB Services Business. Back to the Start of the List & Table of Contents. Better Clients.

Scale 103

Scale Payment Methods Payment Solutions Sales Recruiting 103

yoursales

DECEMBER 23, 2019

Mimiran – More Leads and More Deals for SMB Services Business. Nimble – The #1 Rated Social Sales & Marketing CRM. LeadDoubler – Engage Web Visitors With Interactive Content – leaddoubler.com. Mimiran – More Leads and More Deals for SMB Services Business. Back to the Start of the List & Table of Contents.

Scale 103

Scale Payment Methods Payment Solutions Sales Recruiting 103

SaaStr

SEPTEMBER 13, 2020

Everyone knows Shopify for what it is today, but in the earlier days, it really was the best SaaS platform for SMB eCommerce providers. If you’re a founder today and you’re trying to scale your go-to-market org, in the early days, you’re in what we call the initiation phase. This is really founder-led sales.

Sales Hiring 229

Sales Hiring Scale Payments Cloud 229