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How Content Marketing Can Help Increase Hourly Rate of Your Custom Software Company

Kraftblick

With the correct approach to content marketing, you can get more leads as well as increase prices for your services. In this article, we explain what custom software companies can do to make their content marketing efforts bring better clients (the ones with bigger wallets). in 2016 to 11.9% in 2016 to 11.9%

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Top 10 How To Articles for SaaS CEO’s

Incredo

Cobloom writes that you should first create your user base, see what feedback you receive from them, understand what market wants from you and make changes to your product. How To Deal With Software Development By Embracing The Slow Down Strategy , Incredo. How To Choose An Agency That Digs Your Business , Incredo.

Scale 188
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Content Distribution: Your Everything Guide, From Psychology to Strategy

Buffer Resources

  Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency. In my time helping everyone from startups to corporate clients achieve growth through strategic content marketing and SEO, I’ve seen a lot of content. How do I know? 

Strategy 129
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An Agile Approach to Sales Enablement Content

Sales Hacker

The Agile movement emerged first in the world of software. In fact, its founding document is the revered Manifesto for Agile Software Development. In the “Agile Manifesto,” we’re given four values and 12 principles that help to define Agile development.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Agile Agile software development has been such a success that people now apply the “agile” moniker to a broad range of areas. Content marketing is often cited as a strategy which has a compounding effect (see image below). This mental model helps teams focus on delivering results, rather than perfection. Economics 40.

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What Is a Growth Team And Does Your SaaS Need One?

User Pilot

Growth marketer : This person specializes in creating and executing marketing strategies that drive user acquisition, retention, and conversion. Growth engineer : This is a software developer or engineer who focuses on implementing technical solutions to support growth initiatives.

Scale 105
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The Ultimate List of Developer-Focused Sales and Marketing Resources

OpenView Labs

This Forbes article talks about how, over the past two decades, two separate trillion-dollar enterprise software sectors have been created: SaaS software and public cloud. And today, we’re in the early innings of the next trillion-dollar software wave: developer-driven software. Success stories.