Tom Tunguz

MARCH 31, 2014

Tuning the engine is proving much harder than I expected and I suspect that content marketers are facing similar issues. Clearly, email subscriptions are cannibalizing RSS subscriptions. For example, over the past 18 months I’ve witnessed a halving of RSS subscribers to this blog. Surprisingly, no.

Content Marketing 100

Content Marketing Marketing Subscription Payment Features 100

Tom Tunguz

SEPTEMBER 29, 2013

The single best content marketing channel is email subscriptions powered by Twitter/social media distribution. Thirty days ago, I began an experiment with this blog to determine whether email, Twitter or RSS would be the better content marketing channel. Email and RSS Conversion Funnels. 21% better for RSS.

Content Marketing 100

Content Marketing Marketing Startup Social Media 100

Tom Tunguz

OCTOBER 6, 2013

Also, I suspect that recirculation data is the best way of understanding the type of content a publication’s audience prefers to read. Next, I aim to research the relationship between retweets, recirculation, mail subscriptions, keywords in a blog post and traffic. When the project is completed, I’ll post the code.

Content Marketing 100

Content Marketing Scale Marketing Subscription 100

Baremetrics

DECEMBER 8, 2020

In this article, the founder of Product Marketing Alliance (and Baremetrics customer) Richard King, shared how he turned a network of product marketers into a thriving paid community with over 20,000 members, using some simple but powerful content marketing tactics. Read his story below! try baremetrics.

Content Marketing 98

Content Marketing Marketing Business Product Marketing 98

ProfitWell

OCTOBER 17, 2019

How can this NBC original teach us a ton about content marketing? Your top subscription news. Apparently, 27% of people now pay more than $100 per month in subscriptions, as much as the average person would spend on cable—although I can’t say I’m surprised by this number. Content marketers, welcome to the Good Place.

Content Marketing 73

Content Marketing Marketing Scale Consulting 73

Buffer Resources

AUGUST 21, 2024

Through her creator collective community , she’s teaching other digital marketers how to do the same. The best part is that Jade has designed her entire course to include a community and run on a subscription model. There’s a whole mobile app dedicated to this community. Paid plan costs $50/month.

Social Media 114

Social Media Marketing AI Search Systems Review 114

ProfitWell

MARCH 9, 2020

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

Subscription 64

Subscription Payment Features Payment Methods Marketing 64

SaaStock

JANUARY 25, 2019

It is a helpful tool for businesses based on a subscription model, as well as various other companies. Some of its top uses include financial services, e-commerce, marketing, education, and many more. . Rock Content. Rock Content is the leading content marketing provider in the Brazilian market, serving thousands of businesses.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

Baremetrics

APRIL 6, 2021

An in-depth study on everything you need to know about subscription marketing, and how Baremetrics features are designed to help you navigate the subscription economy. For marketing a subscription business, it’s critical to find loyal new customers and reduce churn. Table of Contents. Dollar Shave Club 2.

Subscription 59

Subscription Payment Features Marketing SaaS Payments 59

SaaStr

FEBRUARY 9, 2024

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. As an example, for GC at Atlassian’s product-led growth, they leaned heavily into content and SEO in a very aggressive way. At the same time?

Scale 317

Scale Sales Hiring Sales Marketing 317

SaaStr

MARCH 15, 2021

. “A Step by Step Guide to Build a Marketing Strategy to Take You to the First $100M with Snowflake” This session was great, with Snowflake’s CEO telling you what really worked for them, from content marketing that worked, to customer webinars, and much more. It’s very good. #7.

Cloud 162

Cloud CTO Scale Venture Capital 162

FastSpring

APRIL 22, 2020

In the SaaS industry, 35% of customer retention is considered above average, and since you’re selling subscriptions, it’s essential to generate as many leads as possible. Focusing on creating a consistent targeted content can help in growing and keeping your retention rate above average. Content Marketing. Free trials.

Strategy 122

Strategy Marketing Software Review Business 122

Neil Patel

NOVEMBER 1, 2021

Content creators also need to be good storytellers to create engaging content. Nowadays, many content creators also excel at SEO and digital marketing to help themselves and their clients achieve key business goals. Content creators develop content marketing strategies.

Social Media 139

Social Media Content Marketing Payment Features Technical Review 139

The Angel VC

JANUARY 15, 2015

As I've written before , when Mikkel told me how Zendesk was doing sales and marketing in 2008, I was intrigued but also slightly confused. Most of the terms like content marketing, inbound marketing or growth hacking didn't even exist yet or weren't widely used.

Growth Hacking 113

Growth Hacking Scale SaaS Content Marketing 113

How To Buy Saas

MAY 23, 2021

Similarwebs classifications, SEMrush Traffic Analytics from a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing specialists. Table of content. It is all one toolkit for digital marketing. This way you will get more for less.

Social Media 124

Social Media Content Marketing Advertising Scale 124

Neil Patel

MARCH 1, 2021

For even more predictability, you can sell subscriptions to your services. This lets you package and market a productized service quickly without investing time in the development over and over again. Some are recurring subscriptions, with services delivered at regular intervals, and others are one-off engagements.

Scale 141

Scale Payment Features Consulting Sales Hiring 141

Intercom, Inc.

APRIL 12, 2018

A lot of the features in the Dribbble Pro subscription were built in reaction to requests we’ve gotten from the community. Obviously we have a few different revenue streams sprinkled in, including subscriptions, advertising and hiring solutions. Playbook came out in 2016, after many years of us watching this evolution.

Business 215

Business Branding Startup Leadership 215

Neil Patel

APRIL 5, 2023

Let’s say you want to create an ultimate guide on content marketing. Incidentally, my guide, “ The Beginner’s Guide to Content Marketing ,” features within the top organic search results in this instance. See how it gives a good indication of the number of backlinks that a piece of content gets?

Payment Methods 133

Payment Methods Social Media Payment Services AI Search 133

ProfitWell

JUNE 3, 2020

It’s especially important for subscription-based businesses. With content. But not just any content—content that is designed for customers in your niche. In this article, you’ll learn about the four most effective types of content for a subscription-based business. Social media content.

Subscription 64

Subscription Payment Features Social Media Business 64

Neil Patel

DECEMBER 31, 2020

Here are a few options, as well as some practical tips on using them to improve your content marketing strategy. RSS, which stands for “really simple syndication,” is an XML-based format used to distribute and share online content. How to Use RSS Readers to Benefit Your Content Marketing. What Was Google Reader?

Social Media 143

Social Media AI Search Blockchain Content Marketing 143

Neil Patel

MARCH 15, 2021

If you aren’t already running a blog associated with your store or product, then you’re missing out on the limitless potential of content marketing. By producing free, valuable content, you create trust in your brand and keep people informed. All of this is covered in our guide to content marketing.

Social Media 145

Social Media Sales Merchant Services Interviewing 145

Buffer Resources

SEPTEMBER 5, 2024

Refine through self- and peer-edits We run a peer-editing system where each member of the Content team reviews each other’s work. But before sending the article off to my colleagues for review, I run a perfunctory check through Grammarly, for which we have a team subscription.

AI Search 105

AI Search Social Media Systems Review Technical Review 105

Neil Patel

JUNE 23, 2020

Lesson #2: SEO & Content Production. Setting up your Google organic feed Rank your product listing pages E-commerce content marketing workflow Technical SEO for e-commerce Making your content & transaction pages E-commerce topical clusters Content examples to look at. Lesson #3: Content Promotion.

Marketing 145

Marketing Social Media B2C Scale 145

Neil Patel

MAY 14, 2021

The “Solo” package costs $420 a year (billed monthly at $35) or $49 for rolling monthly subscriptions, and it gives you access to all CopyAI tools, unlimited runs, and around-the-clock support. For an annual subscription, it’s $192 which works out at $16 per month. You can choose from two packages. First, we’ve got the Starter package.

AI Search 143

AI Search AI Scale Social Media 143

Neil Patel

MARCH 3, 2021

For example, if you want to rank for the keyword phrase “content marketing agency,” click on it to access the following. “Content marketing examples” is one of the best keywords on the list, despite an average monthly search volume of only 1,000. Let’s keep going. Step #3: Click on a Keyword.

Sales 132

Sales Mobile Content Marketing Data 132

SaaStr

JULY 15, 2022

But if you figure it out, if you know what you want from outbound or you know what you want from demand gen or content marketing, and then you hire a third party agency to augment it and you’re all over it and you micromanage it, that’s when it works. ” I’ve never seen that one work.

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293

Sales Hacker

MARCH 26, 2024

He was the founding CMO of Gainsight where he and his team are credited with creating the Customer Success category — a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer obsessed. valuation.

Marketing 119

Marketing Forecasting B2B Acquisition 119

Tom Tunguz

FEBRUARY 19, 2013

Marketing plays an essential role. Publishing houses invented the subscription model and have honed the marketing tactics to support it. The first subscription business developed in the 1700s as a way to hedge the risks of a single, fickle patron underwriting book publishing costs.

Business 100

Business SaaS Mobile Subscription 100

Unbounce

AUGUST 13, 2019

Without the capacity to build landing pages and collect leads on your own, it can be a struggle to turn your hard-earned traffic into new subscriptions. How Can Resource-Strapped SaaS Marketers Put Lead Gen Content to Work? Generate 100,000+ leads with the intent to nurture new subscriptions for the platform.

SaaS 111

SaaS Acquisition Content Marketing Benchmarks 111

Neil Patel

APRIL 9, 2021

VOD enables you to deliver on-demand content to users, which is incredibly popular among consumers. This method is best suited to subscription-based businesses. For example, fitness coaches can use VOD platforms to offer monthly subscriptions for on-demand fitness classes. Subscription Video on Demand (SVOD).

Payments 104

Payments Payment Methods Advertising Payment Services 104

Baremetrics

OCTOBER 21, 2021

Lead conversion rate: How well targeted is your content marketing? This can be solved with content marketing. Content marketing just requires effort and time. You need to be producing a high quantity of content as well as a high quality of content. What is conversion rate optimization?

Payment Solutions 98

Payment Solutions Payment Methods Payments SaaS Payments 98

Practical Advice on SaaS marketing

MAY 13, 2017

But here’s the thing: Marketing automation solutions don’t work by themselves. In my work with software-as-a-service (SaaS) companies, I’ve seen marketing automation fail for a few reasons. And I know for sure that the monthly subscription to a marketing automation solution does not include a built-in supply of content.

Marketing 100

Marketing Outsourced Development Acquisition Subscription 100

Chart Mogul

FEBRUARY 13, 2025

Sales and marketing teams must align on customer fit early on to impact retention SaaS revenue growth depends on customers continuing to subscribe and use the product more and more over time. Subscribers who will stick around, renew their subscriptions, and expand their usage over time are the most valuable customers in SaaS.

Scale 52

Scale VP of Engineering Sales Hiring Startup 52

User Pilot

AUGUST 6, 2024

This involves upselling , cross-selling , and ensuring continuous subscription renewals. SaaS marketing funnel vs. SaaS sales funnel While marketing and sales efforts are often combined to achieve the same objective (customer acquisition), they each focus on slightly different customer journey stages. Marketing fuels sales.

SaaS Payments 103

SaaS Payments Metrics Scale Marketing 103

Unbounce

JULY 2, 2019

SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition. It enables you to improve retention and reduce churn early on because you are making sure the customers get everything they need in their subscription plan.

Scale 111

Scale Marketing SaaS Sales Funnel 111

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

FastSpring

JUNE 11, 2019

Featuring Searchmetrics’ CEO, Jordan Koene, Voices of Search provides the latest news and insights your company needs to navigate the ever-changing landscape of SEO and Content Marketing. Blog: Why The Subscription Model Is The Future And How To Make The Switch – FastSpring.

Payment Methods 99

Payment Methods Scale Payments Payment Services 99