FastSpring

JUNE 11, 2019

Featuring Searchmetrics’ CEO, Jordan Koene, Voices of Search provides the latest news and insights your company needs to navigate the ever-changing landscape of SEO and Content Marketing. White paper: 7 Ways to Increase Global Sales for Digital Products – FastSpring.

Payment Methods 98

Payment Methods Scale Payments Payment Services 98

Practical Advice on SaaS marketing

MARCH 4, 2017

More recently, marketers have come to rely on webinars, white papers, blogs, and other content to attract leads. Even if the concept of content marketing still works, the particulars usually need to be tweaked over time. I haven’t seen that kind of promotion for awhile.

Marketing 113

Marketing SaaS Software Review Mobile 113

Tom Tunguz

FEBRUARY 19, 2014

Marketing Communications - aka MarCom, is the team reponsible for the brand and the voice of the company in the market place. Marcom teams typically create sales collateral, white papers, the content for content marketing, event materials and so on.

Sales Hiring 100

Sales Hiring Startup Growth Hacking Marketing 100

Neil Patel

APRIL 20, 2021

In this article, we’re focusing on marketing funnels, that is funnels that start with some sort of marketing campaign. That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad. What Are the Different Types of Funnels?

Marketing 145

Marketing Social Media Sales Funnel Branding 145

Neil Patel

DECEMBER 3, 2021

As well, if industry terms change or a new term is introduced, a subject matter expert should be aware of these changes and update your content accordingly. Streamline Content Creation. Subject matter experts can go a long way in improving efficiencies in your content marketing strategy.

Social Media 127

Social Media Content Marketing Advertising Branding 127

Neil Patel

OCTOBER 1, 2021

This can ensure you are on the right track, while also giving you ideas on how to improve your content over the current offerings. For example, Content Marketing Institute’s Joe Pulizzi hosts a podcast, then turns the transcript into a detailed blog post. Your content must be truly compelling and high-quality.

Social Media 135

Social Media AI Search Content Marketing AI 135

Neil Patel

JANUARY 27, 2021

There are a few trends that will drive content marketing in 2021 and beyond. Convert is all about turning those website visitors into leads by gathering content information. You can do this by offering white papers, tip sheets, or e-books in exchange for emails to grow your list. The second stage is Convert.

Trends 142

Trends Marketing Social Media Systems Review 142

Kellblog

JUNE 19, 2024

If there’s a technical story behind your product, you should make a seminal white paper that tells that technical story in about 8-12 pages. If you can convince people that you are the technology leader , the market leader , and the vision leader , you are going to win a ton of deals in a growing category.

Branding 103

Branding Technical Review Startup Sales Hiring 103

Neil Patel

AUGUST 6, 2021

You have a fully translated page that you can borrow inspiration from for your next blog post, white paper, infographic, or graphic. When you encounter a page you want to be translated, simply: Open Google Chrome Navigate to the page you would like translated Click “Translate” at the top of page.

Trends 145

Trends Social Media Branding Education 145

Neil Patel

JANUARY 8, 2021

When you create infographics on topics relevant to your industry, it can exponentially increase the likelihood that another content marketer sees your graphic and links to it in their next blog post. They allow rapid dissemination of information without a lot of reading. Give What You Get.

Engineering 139

Engineering Strategy Branding Content Marketing 139

The Marketing & Growth Hacking Publication

APRIL 11, 2019

That’s why content marketing is still one of the most effective ways for B2B companies to drive traffic and generate leads. In a July 2018 study of North American businesses, 50 percent of respondents said they were planning to increase their B2B content marketing spending going forward. How to generate content ideas.

Content Marketing 40

Content Marketing B2B Strategy Social Media 40

SaaStr

JULY 15, 2022

But if you figure it out, if you know what you want from outbound or you know what you want from demand gen or content marketing, and then you hire a third party agency to augment it and you’re all over it and you micromanage it, that’s when it works. ” I’ve never seen that one work.

Scale 298

Scale Outsourcing Services Sales Hiring VP of Engineering 298

Sales Hacker

APRIL 9, 2020

Evolved Media is a content marketing and technology publishing agency that serves B2B technology businesses. They use deep technology expertise to create content that generates leads and increases awareness. Create a repeatable sales process driven by content marketing. How do you repurpose content?

Engagement 99

Engagement Social Media Leadership Technical Review 99

Neil Patel

SEPTEMBER 22, 2021

Or, how about this example from Marketo: I visited their content marketing e-book page to learn about cheap content creation methods. For example, are you going to offer an e-book, white paper, coupon, or something else? You need to give them a reason to fill out your form and click on the call to action.

Strategy 139

Strategy Advertising Social Media Engagement 139

Chart Mogul

FEBRUARY 13, 2025

Outbound marketing Outbound marketing is more about reaching out to potential customers directly, instead of waiting for them to find you. Content and thought leadership Since SaaS products often serve niche or technical needs, marketing teams focus heavily on content that educates and builds credibility.

Scale 52

Scale VP of Engineering Sales Hiring Startup 52

Point Nine Land

FEBRUARY 6, 2019

Co-marketing actions are another way to reach new customers. Co-marketing actions include PR, social media and newsletter cross-promotion, content marketing (white papers, customer use case…), that are conducted by both parties (the platform operator and the plugin maker).

Strategy 71

Strategy SaaS Marketing Social Media 71

Teamgate

MAY 19, 2020

Through digital marketing, you create relevant and useful content and distribute it via the most effective platforms. Publish articles and white papers on your blog, post high-quality photos on Facebook and Instagram, and distribute informational videos on Youtube.

Strategy 98

Strategy Marketing Social Media Banking 98

How To Buy Saas

JULY 9, 2024

Are you working hard to plan and execute content marketing strategies for your business, but still failing to get the desired results? Then you should think about investing in the leading content strategy agencies that will help boost conversions and help you scale.

Strategy 52

Strategy Scale Social Media AI Search 52

Backlinkfy

MAY 29, 2019

Content Marketing This tactic is all about offering potential customers valuable articles, white papers, infographics, and videos with the goal of driving them to take profitable action. So how is content marketing different from product marketing?

Sales Hiring 64

Sales Hiring Social Media Business Technical Review 64

How To Buy Saas

JULY 11, 2024

Implementing Content Marketing Content marketing involves creating and sharing valuable content to attract and engage your target audience. For manufacturers, this could include blog posts, white papers, case studies, and videos.

Social Media 40

Social Media Strategy Marketing Advertising 40

Backlinkfy

JULY 6, 2019

A white paper: The white paper is a document, not commercial in the sense that it will not present your products, but of reference. We must avoid confusing Inbound Marketing and Content Marketing which are two different approaches. Inbound Marketing aims to generate incoming leads.

Marketing 40

Marketing Advertising Consulting Data Analysis 40

SaaSHolic

FEBRUARY 23, 2022

Well known marketer and growth hacker, writes great content about inbound and content marketing at his personal blog and at Quicksprout’s blog. Saas Club is currently curated by Vanier Rachel , Content Marketing and Communication at eFounders , a Startup Studio based in Paris, France.

Venture Capital 52

Venture Capital SaaS Social Media Entrepreneurship 52

Unbounce

NOVEMBER 7, 2023

Landing pages strip away alllll the noise of a regular web page and focus on a single product, service, event, e-book, or white paper. These extra details might convince someone to download your white paper rather than bounce from the page. Include a clear CTA or add it to your bio with a link to the landing page.

AI Search 52

AI Search Social Media Scale Sales Hiring 52

Neil Patel

JANUARY 2, 2019

We’re currently looking to expand our team of writers with passionate enthusiasts for digital marketing and with expertise and passion for writing. Content marketing. Email marketing. Please go to our blog for examples of content we’re looking to create. Social media. Web analytics. Paid advertising.

Branding 111

Branding Sales Hiring Scale Interviewing 111

SaaSHolic

FEBRUARY 6, 2023

Well known marketer and growth hacker, writes great content about inbound and content marketing at his personal blog and at Quicksprout’s blog. Saas Club is currently curated by Vanier Rachel , Content Marketing and Communication at eFounders , a Startup Studio based in Paris, France.

Venture Capital 40

Venture Capital SaaS Social Media Entrepreneurship 40

Backlinkfy

SEPTEMBER 4, 2019

Welcome to the content marketing matrix. The fact is, content strategy, and its corollary, content marketing, can benefit from a process, if not “the” process. But content marketing has diversified the field of influence. The shelves at Barnes & Noble are rife with such books.

Strategy 45

Strategy Construction Branding Content Marketing 45

SaaSX

NOVEMBER 14, 2021

These include content marketing, positioning and messaging, public relations, analyst relations, paid strategy, sales enablement, etc. Like outbound, there is funnel math that applies to marketing-generated leads, and the math may be different for different types of leads. When You Are Lost, Come Back to Your Funnel Math.

Scale 52

Scale Marketing Sales Recruiting Benchmarks 52

How To Buy Saas

JULY 29, 2024

You can avail of their white-label client reporting services to swiftly report to clients about your deliverables and results. They offer expert lead tracking and label resources like pitch kits, presentation decks, white papers, and more. They provide a free CRM for agencies to collect and connect to leads efficiently.

Outsourcing Services 52

Outsourcing Services Scale Outsourced Development Sales Hiring 52

Kraftblick

NOVEMBER 13, 2018

Do you like reading texts written in pale ink on white paper? Solution : If your post contains at least a few pictures, the chance that a visitor will actually read the text increases. So don’t forget to add images, videos, and other visual elements. – Fonts that are too dim or fine. Of course not.

Outsourcing Services 40

Outsourcing Services Outsourced Development Advertising Software Development 40

Intercom, Inc.

MAY 14, 2018

In this article we’ll share some of the most influential marketing statistics we’ve seen in the past couple of years. Table of Contents. Content Marketing: Quality matters, performance matters more. Video Marketing : Sooner or later, everything old is new again. Content marketing. Conversion.

Social Media 223

Social Media Artificial Intelligence Scale Marketing 223

Neil Patel

DECEMBER 1, 2021

Create high-quality content that’s both medically relevant and engaging. Speaking of creating content, let’s talk about content marketing. Do Content Marketing. The term “content marketing” gets thrown around quite a bit in the digital marketing landscape, and with good reason.

Healthcare 107

Healthcare User Experience Engineering Content Marketing 107

The Marketing & Growth Hacking Publication

DECEMBER 29, 2018

Here are Content Marketing Definitions from 15 different thought leaders coming at the subject from their different angles. But see how they all focus on “how content marketing can serve your business goals”. What is content marketing all about? and they may also buy whatever you recommend. Read on … 1.

Content Marketing 40

Content Marketing Marketing Entertainment Advertising 40

GetUplift

MAY 20, 2020

By following these exact same steps, you can evaluate other lead generation channels such as trade shows or content marketing. Content marketing activities may be a bit trickier though: you need to calculate how much it costs you to create and promote the content piece too. That’s cool ‘n all Alex….

Scale 110

Scale B2B Sales Funnel Content Marketing 110

Sales Hacker

SEPTEMBER 2, 2019

The top sources of leads for businesses today are email, content marketing, and search, followed closely by live events. It’s worth focusing on content marketing for a moment, especially since it’s the fuel that drives most lead gen offers you’ll make. White papers. Top Lead Generation Tactics Today.

Scale 101

Scale Social Media Sales Hiring Marketplace as a Service 101

SaaStr

JANUARY 28, 2020

Jason : I see this a lot of times, the first time stretch VP, they want to hire, you’re not someone that would be threatened, Anthony, but they either get threatened or they get nervous, and instead of hiring someone more experienced than them, they go, I just want a content marketer. You have to go further.

Sales Hiring 246

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 246

Neil Patel

NOVEMBER 27, 2018

No one wants to read an essay or a white paper. Not only does your content have to be amazing, but you have to publish amazing content in quantity. Content marketing is a hit or miss game in which your posts will do well or they won’t. Principle #4: Blogging is both about “you” and “I”.

Branding 111

Branding Content Marketing Social Media Mobile 111

ProfitWell

AUGUST 5, 2019

At this point in the buyer’s journey, a buying party is hungry for case studies, e-books , white papers, webinars, blog posts, and other educational content that can help differentiate vendors. SEO & content marketing. And from a metrics perspective, live chat is incredibly powerful.

B2B 97

B2B Strategy Marketing Scale 97