SaaStr
FEBRUARY 15, 2023
It starts at the beginning when someone interacts with your brand.” – Kim Walsh Hiring and collaboration for growth The product marketing team is the first function to hire for. Product marketing takes care of messaging, positioning, understanding the customer and buyer persona, and more.
Intercom, Inc.
JULY 21, 2022
Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.
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Intercom, Inc.
OCTOBER 31, 2019
Tim: I was hired in 2010, when Facebook was what I like to call a “teenage company”. There were about 1,400 people, just under a billion dollars in revenue, and I was hired as the CIO of the company with the mission of driving the productivity of the workforce. That was actually a pretty tall order at the time.
SaaStr
SEPTEMBER 26, 2019
So you were the first sales hire. Talk to me about the sales hires that you made back in the early days and talk to me about how it changed through the different stages. So my first sales hire was beginning of 2015. The very first few sales hire are I would say not your typical reps. Laura Bilazarian : Awesome.
Casey Accidental
FEBRUARY 8, 2022
Cross-Functional Growth: Growth Series , Advanced Growth Strategy , Retention & Engagement , Monetization & Pricing , Experimentation & Testing. Marketing: Marketing Strategy (updated), Growth Marketing (new). Marketing Programs. Growth Marketing. Marketing Strategy.
Mucker Capital
APRIL 6, 2023
Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.
Chart Mogul
JULY 1, 2020
Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.
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