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I’ve learned so much … most importantly, I think, that I love being a fractionalCTO, a role that allows me to make use of everything I’ve learned and experienced over a long technology-focused career. What’s changing, rather, is the entity I’m delivering through – a new company called Crafty CTO.
“The great thing about performance marketing is the ROI is really obvious, so you can justify increased spend and headcount based on the performance, and that’s what we’ve done” The first thing we did was build out a pretty robust performance marketing team. It’s a lot about building those flows.
SaaS companies tend to have more Finance headcount than traditional, non-Cloud companies. Median Finance headcount in private, growth SaaS companies averaging $25M is 7 Finance executives. SaaS success is increasingly defined by the business model and the balance between revenue growth and profitability. Finance skill sets.
If we succeed, the benefits go beyond retaining revenue: successful customers spread positive word of mouth which makes it easier to attract more customers. How many CSMs should you hire? But we know customer success reduces churn and increases expansion revenue, so CSMs do have a very serious purpose in an organization.
. * How does one know when we need to hire generalists vs specialists? Karl has been in every interview for every new hire for the first 6 years of the business, why? * Karl has been in every interview for every new hire for the first 6 years of the business, why? How does Karl structure the hiring process today?
When is the right time to hire the first sales rep? Should you hire 2 at a time? What does one look for in their first sales hire? Does it have to be tied to a number related to revenue? We were hired into the same role, same start date, competed head to head. Bret was formerly the CTO at Facebook.
Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. Maybe we don’t need that other event sponsorship that hasn’t driven any revenue.
Highlights: (08:58) Building the first SaaS product and transitioning to recurring revenue. (14:58) Highlights: (08:58) Building the first SaaS product and transitioning to recurring revenue. (14:58) It’s all transactional revenue. And so they were trying to go get recurring revenue. I was 23 years old.
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