SaaStr
FEBRUARY 15, 2023
.” – Kim Walsh Hiring and collaboration for growth The product marketing team is the first function to hire for. Product marketing takes care of messaging, positioning, understanding the customer and buyer persona, and more. The next hiring focus should be growth marketing. Invest in a unified data platform.
Intercom, Inc.
JULY 21, 2022
Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.
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Intercom, Inc.
OCTOBER 31, 2019
The same is true for your question: Yes, of course, at some point it’s easy to overload an individual or a workforce with too much technology, and in the case of the individual, we tend to self-correct. At the enterprise level within companies, this is why you’re always going to need technology leadership.
Casey Accidental
FEBRUARY 8, 2022
Cross-Functional Growth: Growth Series , Advanced Growth Strategy , Retention & Engagement , Monetization & Pricing , Experimentation & Testing. Marketing: Marketing Strategy (updated), Growth Marketing (new). Marketing Programs. Growth Marketing. Marketing Strategy.
Frontegg
JANUARY 7, 2022
Mamuna Oladipo (VP of Product, Spotify), Peter Wang (CTO, Buzzfeed), Aleks Safarova (VP of Product Design, Kayak), and Donnie D’Amato (Design Systems Architect, GoDaddy) will all be there. 9 – Growth Marketing Summit. Product-Led Growth is all about using your product as a primary business accelerator.
SaaStr
SEPTEMBER 26, 2019
And we were acting as the CTO of Gap and whatever, another title. But yeah, the way we do that is we would have for the reps who would come on site, we will have one exercise where literally we’re organizing a mockup, call where it was the first call between the reps or the candidate and a prospective account of Algolia.
Chart Mogul
JULY 1, 2020
Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.
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