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This article explores the potential for services teams to redefine excellence in B2B relationships, advocating for a shift towards value-driven methodologies and processes. We’ll examine how these teams can align their efforts with customersuccess, ultimately driving meaningful outcomes for B2B customers.
While acquisition remains important, customer retention and expansion have proven equally vital to sustainable growth and competitive advantage. Having mentored leaders in customersuccess (CS) and customer experience (CX) for over a decade, I’ve seen some of these professionals move into C-level roles.
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