Stax

MARCH 18, 2025

The SaaS industry has seen explosive growth in the past decadeand this is expected to continue this year. Data cited by Statista shows that the software as service is expected to hit $299 billion by the end of 2025. Part of this can be attributed to the SaaS model’s unique aspect of relying primarily on future revenue.

Scale 117

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SaaStr

APRIL 30, 2022

Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & So the first question is what made SaaS so successful. One is customers. Customers love SaaS products and tools because it simply works. Why do developers love SaaS products?

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SaaStr

JULY 30, 2024

The traditional SaaS model doesn’t always scale, and not every company has all the bells and whistles to fund marketing, sales, and customer success teams. Benefits of Scaling a PLG Motion As you get to know your users, they will provide and measure your product’s value. Why are companies focusing on PLG today?

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User Pilot

APRIL 24, 2024

SaaS renewals can be a breath-holding moment. It’s when a customer decides whether to continue paying for your product or not. If you want to ensure customers renew each time, continue reading ahead. In this article, we’ll share everything you need to know for increasing customer renewals.

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User Pilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

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SaaS Payments Scale Payment Services Payment Solutions 98

FastSpring

APRIL 26, 2022

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). In the language of SaaS, I churned. In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks. Is There an Ideal Churn Rate for SaaS?

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Benchmarks Churn Payments SaaS Payments 147

Stax

APRIL 17, 2025

For SaaS companies looking to scale, upselling is one of the most effectiveand often underutilizedrevenue levers. Instead of pouring resources solely into acquiring new customers, smart SaaS businesses focus on increasing revenue from existing customers by guiding them to higher tiers, unlocking premium features, and expanding their usage.

Payments 88

Payments Merchant Services SaaS Payments Payment Services 88

User Pilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. What is SaaS account management?

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User Pilot

JANUARY 26, 2023

Celebrate customer success with gamification. Celebrate customer success with gamification. Send payment reminders both through email and in-app to prevent involuntary churn. Check product usage analytics to identify at-risk customers and contact them for help. loyal customers.

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User Pilot

NOVEMBER 28, 2023

So, let’s start with the basics: TL;DR A Go-To-Market (GTM) strategy is an action plan that outlines the time, the place, the positioning, the audience, and the goal of a new product or service. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

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User Pilot

APRIL 29, 2024

Mastering SaaS renewals’ best practices can transform a routine administrative task into a strategic opportunity to drive customer success and propel your business toward sustainable growth. TL;DR The SaaS renewal process involves a series of actions on/before the renewal date that lead to a customer’s renewal.

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Stax

JUNE 18, 2024

Subscription models offer companies large and small the opportunity to build predictable revenue and high customer lifetime value. In a subscription business model, customers pay a recurring fee in exchange for a product or service.

Payment Features 88

Payment Features Payment Solutions Payment Services SaaS Payments 88

Point Nine Land

JUNE 18, 2023

Everything you always wanted to know about cohort analysis (but were afraid to ask) Back in 2012, I wrote a blog post titled “Know your user cohorts” , which began like this: “One of the most important tools to better understand the usage of a web application — or a service, a game or a mobile app, it doesn’t matter — is a cohort analysis.

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User Pilot

OCTOBER 5, 2023

Reducing the CAC payback period can help SaaS companies boost their financial performance and drive growth. TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. There are 3 main reasons why a SaaS company should track the CAC payback period.

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User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers.

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User Pilot

JULY 20, 2023

Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. The main reasons for customer churn are: Bad product-customer fit. Bad customer service. Analyze customer behavior using in-depth segmentation.

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User Pilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. And your role at a customer success team? Here are four steps for building a user adoption strategy: Do customer research and create user personas.

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User Pilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

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User Pilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. And your role at a customer success team? Here are four steps for building a user adoption strategy: Do customer research and create user personas.

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SaaS Payments Strategy SaaS Payment Solutions 91

User Pilot

DECEMBER 3, 2022

The customer experience lifecycle paints the complete picture of a customer’s interaction with your brand. Optimizing experiences throughout this cycle to improve every interaction increases engagement and customer lifetime value. The five stages of the customer lifecycle. Acquisition.

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FastSpring

JUNE 28, 2019

Today’s shoppers are shifting away from one-time purchases in favor of becoming long-term customers. As interest in subscription services continues to rise, maximizing customer lifetime value becomes even more important than ever before. Customers may choose to opt out of a subscription service.

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Subscription Flow

NOVEMBER 20, 2023

Many SaaS businesses follow a subscription based model with subscription life cycles of varying periods. Thus, the success of any Software as a Service ( SaaS ) businesses greatly depends on customer retention. SaaS Renewal refers to customers choosing to renew their subscription to a SaaS product.

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User Pilot

MARCH 25, 2024

Because it improves your business’ profitability, understanding and reducing churn also gives you a better customer acquisition cost to customer lifetime value (CAC: CLV) ratio. To calculate the churn rate, divide the number of customers lost by the total number of customers at the beginning of that period.

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User Pilot

JUNE 29, 2022

Customer segmentation software is a tool that allows you to segment customers based on shared characteristics such as their in-app behavior, the NPS score, completed milestones in the customer journey, etc. What are the benefits of customer segmentation tools? Create personalized in-app experiences for customer segments.

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Valuize Consulting

NOVEMBER 25, 2024

In todays competitive SaaS landscape, Customer Success has emerged as a vital strategic asset, driving revenue growth and long-term profitability. However, to fully unlock its potential, companies must go beyond qualitative insights and bring data into the decision-making process within Customer Success ranks and investments.

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Subscription Flow

OCTOBER 15, 2024

In today’s meteoric SaaS landscape, there is a whirlwind of business growth. This is where the revenue operations (RevOps) SaaS enters the chat. RevOps makes sure that your revenue processes are streamlined. But what exactly is revenue operations SaaS, and why is it pivotal for expanding SaaS businesses?

Payment Services 52

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Baremetrics

FEBRUARY 15, 2021

This article will cover everything you need to know about customer churn vs. revenue churn. Track churn metrics with greater precision with Baremetrics, the powerful metrics dashboard for data-driven subscription and SaaS businesses everywhere. What is Customer Churn? This way, customers never miss a payment.

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User Pilot

OCTOBER 24, 2023

When it comes to product-led growth , SaaS companies need to get everything details right. In this guide, we’ll be going over what usage-based pricing is, the benefits of a usage-based pricing model, different types of usage-based pricing, and a few examples from SaaS companies that have effectively deployed this strategy!

Pricing 105

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User Pilot

APRIL 3, 2024

Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. Data-driven decision-making in product-led innovation uses data to guide product development , ensuring decisions enhance customer success. Tailor the customer journey with Userpilot.

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Baremetrics

SEPTEMBER 21, 2020

Now, how much time, energy and resources do you put towards increasing the revenue you get from your existing customers, a.k.a customer expansion? If you’re like a lot of SaaS companies, chances are you’re fixated on customer acquisition. That’s an example of customer expansion through add-ons.

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Payment Methods Payment Solutions SaaS Payments Payments 145

Baremetrics

JANUARY 9, 2022

Reducing churn is the single most important thing your SaaS. By some estimates, it is up to 25 times cheaper to keep a customer happy than to onboard a new one. So how do you identify customers at risk of churn? By the end, you will have all the tools you need to reduce churn at your SaaS enterprise. Table of Contents.

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User Pilot

JANUARY 31, 2022

If you’re a SaaS owner with a multi-platform product, you may be wondering what the difference between in-app notifications and push notifications is. A few examples would be alerts when a name message comes in, suspicious account activity, update announcements, feature launches, and incoming payments. Let’s get started!

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User Pilot

MAY 29, 2023

The less common use of the term is linked to the product management process. Secondly, tracking conversion funnels enables PMs to identify friction and drop-off points in the user journey. By addressing them, they can optimize the journey and customer experience. What is a product management funnel? Minimum viable onboarding.

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Outseta

JANUARY 10, 2020

While our regular company updates focus largely on product updates, this one is intended to pull back the curtain and provide some insight into how much it costs to build a modern SaaS business, how we’ve allocated equity amongst our team, and what we’ve done from a marketing perspective to grow our user base. 2017 2018 2019 Total.

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SaaSOptics

NOVEMBER 12, 2018

Eighty-four percent of new software today is delivered as a service (SaaS). Yet, as we turn the corner toward 2019, many businesses remain ill-prepared for the unique challenges and opportunities that come with moving to a subscription model and managing a SaaS business. SaaS customers pay as they go.

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User Pilot

FEBRUARY 22, 2024

Use the customer retention formula [(E-N)/S] x 100 to calculate the rate at which your company retains customers. Your customer retention rate should growth stage of your company and the industry it is in. Personalize the experiences of your new customers to accelerate their time to value.

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