User Pilot

JULY 22, 2024

Wondering which customer engagement metrics to track? We also look at the benefits of tracking user engagement for SaaS product teams! TL;DR Customer engagement metrics measure how often customers interact with the product, how deep their involvement is, how satisfied they are with the product, and how valuable they find it.

Engagement 103

Engagement Metrics Customer Lifetime Value Benchmarks 103

User Pilot

JULY 10, 2024

You’ve probably heard the terms customer engagement and customer experience used interchangeably. The confusion makes sense, too, since the two concepts are similar, with both aiming to build customer loyalty. So, customer engagement vs. customer experience, which one should you prioritize?

Engagement 110

Engagement Customer Lifetime Value Social Media Branding 110

Stax

MARCH 16, 2025

Key metrics include customer churn rate, revenue churn, and net revenue retention (NRR). Lower churn leads to higher customer lifetime value (LTV), better brand reputation, and increased revenue. Happy customers bring referrals, fueling organic growth. Thats where customer feedback comes in.

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

User Pilot

AUGUST 6, 2024

There’s no product growth without customer engagement. No matter how intuitive and valuable your product is, customers always need a bit of a nudge to experience its benefits and start using it as a go-to solution to their problems. We also look at examples of SaaS products with excellent engagement strategies.

Engagement 105

Engagement Retention Social Media Customer Lifetime Value 105

User Pilot

MARCH 5, 2025

That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships. Qualifying questions for choosing the right customer engagement tool. Some engagement features in Userpilot.

Software Review 52

Software Review Engagement Software Scale 52

Intercom, Inc.

OCTOBER 18, 2021

The SaaS industry is full of advice on the perfect product metrics to gauge your users’ activation, engagement, and interactions. Product metrics are data measurements that businesses use to evaluate the success of a product and determine how customers are engaging with it. What are product metrics?

Metrics 269

Metrics Customer Lifetime Value User Experience Engagement 269

Intercom, Inc.

APRIL 14, 2020

This has long been one of the most popular topics on Inside Intercom, and over the years we have examined retention from a number of different perspectives – from measuring net dollar retention to understanding activity churn; from cohort analysis to re-engagement messaging strategies. Reduce churn by re-engaging your customers.

Retention 245

Retention Customer Lifetime Value Churn Acquisition 245

User Pilot

JULY 27, 2024

You will also see different examples of user segments and learn how to implement your segmentation strategies with Userpilot to improve customer engagement. TL;DR Data-driven customer segmentation involves dividing your customer base into sub-groups sharing certain characteristics, like age or survey responses.

Engagement 105

Engagement Data Strategy Systems Review 105

User Pilot

JUNE 30, 2023

Wondering which strategic customer engagement tactic to use to engage more customers with your product? Customer engagement lies at the heart of every thriving SaaS product. You need to strategically put your effort into bringing back customers to engage with your product regularly.

Engagement 97

Engagement Entertainment Customer Lifetime Value AI 97

User Pilot

JULY 27, 2024

If you’ve ever been in this situation, you’ve experienced contextual engagement firsthand. How can you leverage it for better customer retention in your SaaS? TL;DR Contextual engagement is about interacting with customers with the right message at the right time. Why is contextual engagement important?

Engagement 96

Engagement Retention Customer Lifetime Value Onboarding 96

User Pilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. But how do they know it’s actually worth it when they don’t engage long enough to find out? A successful strategy helps improve conversions , drive retention and loyalty, and increase the customer lifetime value.

Engagement 97

Engagement Strategy SaaS Customer Lifetime Value 97

FastSpring

JANUARY 7, 2021

What we’re trying to say here is, loyal Thomas the Tank Engine fans become loyal customers. What is customer loyalty? Loyalty is an emotion that stems from feeling engaged in something or someone. When you give a customer an incentive to come back, and they willingly come back repeatedly, this is known as customer loyalty.

Customer Lifetime Value 148

Customer Lifetime Value Scale Forecasting Engineering 148

User Pilot

MARCH 9, 2025

E.g., Test different tooltip designs to find which gets more engagement. This way, when it’s time to define your target audience (Step 3), you’ll have a clearer idea of who to engage with. Send targeted in-app messages with Userpilot , using modals, banners, and tooltips to improve engagement.

SaaS 83

SaaS Social Media Interviewing Scale 83

User Pilot

NOVEMBER 7, 2024

Define improvement goals : Clearly articulate your goal , i.e., what you want to improve by leveraging customer success platforms. Examples could be streamlining communication or effectively tracking customer engagement to support your customer success efforts. Userpilot Best for : User onboarding and in-app engagement.

Customer Success 105

Customer Success Enterprise Software Review Startup 105

SaaStr

JULY 30, 2024

The realized value grows as users derive value from the product, increasing engagement, retention, and stickiness. As their needs are fulfilled, confidence and trust build, and the product’s perceived value goes up. The realized value has to turn into customer lifetime value (CLV).

Underperforming Technical Team 288

Underperforming Technical Team Enterprise Scale Payments 288

User Pilot

JULY 22, 2023

Let’s dive in to find out and also discuss how you can improve both your customer acquisition cost and lifetime value. TL;DR Customer acquisition cost (CAC) is the money a business spends on acquiring new customers. What is customer lifetime value (LTV)? Customer Acquisition Cost.

Acquisition 94

Acquisition Customer Lifetime Value Onboarding Retention 94

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. per customer = $2.00.

Acquisition 145

Acquisition Metrics Customer Lifetime Value Advertising 145

User Pilot

SEPTEMBER 4, 2024

Number of total users vs. customer engagement score Total user count is a vanity metric because it doesn’t reflect how actively users engage with your product. Instead, use a customer engagement score. It helps identify at-risk customers and opportunities for increasing engagement.

Product Marketing 105

Product Marketing Metrics Customer Lifetime Value Marketing 105

User Pilot

FEBRUARY 12, 2025

More product engagement means a stickier product. Think about Duolingos streak feature users log in daily, but are they actually engaged or just avoiding losing their streak? Product stickiness refers to how frequently users engage with a product and how essential it becomes in their daily workflows. Great news, right?

Customer Lifetime Value 52

Customer Lifetime Value Engagement Retention Social Media 52

Intercom, Inc.

NOVEMBER 7, 2018

An even better way to use CAC: pair it up with Customer Lifetime Value (LTV). That said, all this focus on Customer Acquisition Cost can actually really cripple your business. By looking at Customer Lifetime Value (LTV), or the revenue you get from a customer over their entire lifetime working with your business.

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

User Pilot

NOVEMBER 6, 2023

TL;DR Customer growth is the expansion of a company’s customer base over time. Five customer growth strategies to implement: Help users discover features relevant to them. Drive engagement and product adoption with product guides. Increase new customer acquisition by incentivizing existing customers to refer others.

Customer Lifetime Value 103

Customer Lifetime Value Churn Retention Acquisition 103

User Pilot

MAY 2, 2024

TL;DR Customer retention is the ability to keep your customers actively using their products. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing.

Retention 111

Retention Metrics Strategy Scale 111

Valuize Consulting

MARCH 16, 2025

Here’s how AI is transforming outcome identification and definition: Data-Driven Insights: AI algorithms can analyze vast datasets from CRM, product usage, and customer feedback platforms to identify patterns and correlations that reveal the true impact of your solution.

Scale 52

Scale AI Customer Lifetime Value Technical Review 52

User Pilot

MAY 1, 2024

Creating outstanding product experiences is essential for boosting user engagement , enhancing core feature adoption, and improving overall retention. TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. Increase customer lifetime value by adding more value.

Customer Lifetime Value 105

Customer Lifetime Value User Experience Retention Scale 105

USIO

JANUARY 15, 2024

Customer Retention: Subscriptions encourage customer loyalty as users are committed to the service for a predefined period. This reduces the churn rate, ensuring a more stable customer base. Lifetime Value (LTV): Subscription models often result in higher customer lifetime value.

SaaS Payments 130

SaaS Payments Payment Services Payments Payment Solutions 130

User Pilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. TL;DR A product experience strategy is a set of tactics focused on enhancing user interaction with the product to improve satisfaction, retention , and value.

Strategy 105

Strategy Customer Lifetime Value Onboarding User Experience 105

User Pilot

MAY 1, 2024

TL;DR Customer metrics are data points used to track, measure, and analyze various aspects of the customer experience. They come in different forms—customer success, customer engagement , customer service metrics, and more. Track and optimize product success across your customer base. Health score.

Metrics 105

Metrics Customer Lifetime Value SaaS Scale 105

User Pilot

NOVEMBER 28, 2023

The total expense of bringing a new customer on board. Customer churn rate. Customer lifetime value. The total revenue a company can expect from a single customer over the course of their relationship. Customer activation rate. Churn rate formula. Performing funnel analysis with Userpilot.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

User Pilot

OCTOBER 24, 2023

They can also increase customer lifetime value, boost user engagement, and help you unlock your business MRR. That said, we’re going to go over what resurrected users are, how you can identify dormant users, as well as explore tactics to improve customer retention. Who are resurrected users?

Customer Lifetime Value 103

Customer Lifetime Value Software Review Retention Engagement 103

User Pilot

APRIL 10, 2024

Other retention metrics to track include product stickiness, customer lifetime value, expansion MRR, and NPS scores. Interactive walkthroughs facilitate user understanding and product value realization. Gamify user onboarding with challenges, badges, and leaderboards to enhance engagement and customer retention.

Retention 98

Retention Metrics Strategy Management 98

User Pilot

MAY 23, 2024

TL;DR Tracking product adoption and retention rates helps you understand how users engage with the product and identify potential roadblocks in the customer journey. Important adoption and retention metrics include: Time to value. User engagement rate. Customer satisfaction score (CSAT). Activation rate.

Retention 105

Retention Customer Lifetime Value Scale Churn 105

SaaStr

FEBRUARY 25, 2020

The other thing that we want to do is we want to increase that customer lifetime value or CLTV because not only is that easier to sell our current customers more than acquiring new customers, but it’s a way of continuing to grow the business at a faster rate even if you’re not adding as many new customers.

Scale 241

Scale Underperforming Technical Team Sales Hiring Software Review 241

User Pilot

OCTOBER 24, 2023

These categories include revenue metrics, engagement metrics , and customer satisfaction metrics. Revenue growth metrics include customer acquisition cost (CAC), customer lifetime value (LTV), monthly recurring revenue (MRR), and average revenue per customer (ARPU).

Metrics 103

Metrics Customer Lifetime Value Churn Acquisition 103

User Pilot

NOVEMBER 19, 2023

TL;DR Cross-selling is a sales and marketing tactic that helps increase the average order value by selling additional or complementary products to current customers. Effective cross-selling offers the following benefits: Adds more value for existing customers. Improves customer retention.

Customer Lifetime Value 101

Customer Lifetime Value Strategy SaaS Business 101

User Pilot

DECEMBER 19, 2023

TL;DR As the name suggests, SaaS account management is the process of managing customer relationships. Strategic account management increases customer lifetime value , drives up referrals and revenue, and reduces customer churn. A few of these are: Try to better understand customers by mapping their user personas.

SaaS Payments 103

SaaS Payments Management Customer Lifetime Value SaaS 103

User Pilot

MAY 2, 2024

Effective customer retention marketing tactics include: Build customer trust from the beginning with a professional website, case studies, testimonials, and transparent pricing. Create an omnichannel engagement strategy to deliver a consistent experience across all customer touchpoints. Book the demo!

Retention 105

Retention Marketing Customer Lifetime Value Onboarding 105

User Pilot

MARCH 14, 2024

You can use customer analytics to create targeted marketing campaigns, inform product development, and reduce churn , among other things. Benefits of analyzing customer data: Understand customer behavior patterns. Increase customer lifetime value. There are four categories of customer analytics categories.

Customer Lifetime Value 105

Customer Lifetime Value SaaS Underperforming Technical Team Churn 105