Stax

MARCH 18, 2025

Join the payments-led growth movement Sign up to keep up-to-date with the latest trends in payments, vertical SaaS, and technology from industry experts. Part of this can be attributed to the SaaS model’s unique aspect of relying primarily on future revenue. Take a traditional business, like a furniture store.

Scale 117

Scale Payment Services Payments SaaS Payments 117

Neil Patel

MARCH 8, 2023

In the most basic terms, customer lifetime value measures how much a customer will spend over their entire “lifetime” with your company. Customer lifetime value goes beyond traditional marketing practices by providing insight into a customer’s long-term value to your business.

Customer Lifetime Value 76

Customer Lifetime Value Payment Methods Payments Payment Features 76

Subscription Flow

OCTOBER 16, 2024

Operating a business entails a number of processes like managing products and payments, invoices, customer engagement, revenue, unpaid invoices and much more. A billing software is the ultimate solution to your growing business’s complex needs. Sounds like a mountain of work! So let’s get started!

Payment Services 59

Payment Services Payment Solutions Payment Features SaaS Payments 59

Subscription Flow

MAY 22, 2024

First impressions are rarely the last impressions, but they can prove to be just that for your company if you do not strategize a high customer lifetime value (LTV) for SaaS businesses. When customers consistently return to make purchases, it is usually a positive indication that your company is doing well.

Customer Lifetime Value 52

Customer Lifetime Value SaaS Payments Payment Services Technical Advisors 52

User Pilot

NOVEMBER 27, 2023

Tracking revenue on a spreadsheet is easy, but understanding the underlying factors influencing revenue growth rate is a different ball game. As you read on, you will learn: How to properly define revenue growth. Related metrics that impact your revenue and how to use the insights to turn your product into a growth engine.

Payments 106

Payments Revenue Payment Features SaaS Payments 106

Baremetrics

AUGUST 18, 2021

Overview Baremetrics Application of Baremetrics on Net Revenue and Operating Income Dashboards and metrics Forecasts Benefits of using Baremetrics Why Do You Need Baremetrics? Overview In general conversation, the terms revenue and income are interchangeable. It is a SaaS analytics platform. Table of Contents. Conclusion.

Payment Services 90

Payment Services Payments Revenue SaaS Payments 90

Intercom, Inc.

NOVEMBER 7, 2018

How to think about costs in your customer acquisition strategy. Imagine you’re coming up on the busiest season of the year, and you’ve been conducting an experiment with your ads to see which will generate the most revenue. You have three ads in circulation and each ad produced ten customers. Why does it matter?

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

B2B 122

B2B Payment Methods Payments SaaS Payments 122

Baremetrics

JULY 22, 2021

PayPal is a popular choice for online payment processing. The platform currently serves over 20 million active merchant accounts globally, and is a proven solution trusted by entrepreneurs for over twenty years. But for SaaS businesses, PayPal lacks the analytics and reporting features they need to support sustainable growth.

PayPal 98

PayPal Merchant Services Payments SaaS Payments 98

Neil Patel

AUGUST 6, 2021

I’ll give you a few good reasons: boosts loyalty helps drive referral marketing increases ROI increases average order value (AOV). Speaking of ROI, research shows that a mere 5 percent increase in customer retention can boost your revenue by over 25 percent, depending on the industry, product, and other factors.

Payment Methods 142

Payment Methods Payments Payment Solutions Payment Services 142

User Pilot

APRIL 3, 2024

Data-driven decision-making in product-led innovation uses data to guide product development , ensuring decisions enhance customer success. Prioritizing user experience optimization in product-led growth is crucial for creating intuitive, enjoyable products that retain customers and drive revenue growth.

Innovation 104

Innovation Payments Strategy Payment Solutions 104

User Pilot

JULY 20, 2023

Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. The main reasons for customer churn are: Bad product-customer fit. Bad customer service. Identify at-risk customers using NPS surveys.

Churn 98

Churn SaaS Payments Payment Solutions Strategy 98

Baremetrics

OCTOBER 24, 2021

Stripe is indispensable for the average online business, providing the many different tools, reports, and customizations that power online payment processing, but it isn’t without limitations. For example, the Stripe analytics dashboard is lacking the needed depth for SaaS businesses that rely on recurring revenue.

Payment Services 97

Payment Services Payment Features Payment Methods Payments 97

User Pilot

APRIL 24, 2024

Tracking SaaS renewal rates enables predictable revenue, aiding financial planning and resource management for future growth. Proactively managing SaaS renewals and customer engagement reduces both involuntary and voluntary churn. It depends on the contract terms your customers set when they first subscribe.

SaaS Payments 104

SaaS Payments Retention Payment Services Payment Solutions 104

Baremetrics

JANUARY 9, 2022

Revenue churn 2. Customer churn What should you do about customers at risk of churn? There are two kinds of churn: revenue churn and customer churn. Revenue churn Revenue churn is the amount of monthly recurring revenue (MRR ) you are losing due to cancellations and downgrades each month.

Churn 98

Churn Payments Payment Services SaaS Payments 98

User Pilot

NOVEMBER 28, 2023

Customer lifetime value. The total revenue a company can expect from a single customer over the course of their relationship. Customer activation rate. Monthly and annual recurring revenue. Documented customer queries, issues, or needs related to your product. Return on ad spend.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

Baremetrics

OCTOBER 9, 2021

While Stripe is indispensable for the average online business, providing many different tools, reports, and customizations that power online payment processing , when it comes to finding the billing history for Stripe customers, things are needlessly complicated. It can also send payouts globally.

Payment Services 98

Payment Services SaaS Payments Payment Methods Payments 98

Baremetrics

OCTOBER 10, 2021

It is not enough to just get as many eyes on your site as possible (although that is nice)—you need to get those visitors with needs that your platform meets. To do this right, you’ll need to really define your ideal customer profile (ICP). Engage: Next, you want to show that you both understand their business and offer value to them.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

Subscription Flow

NOVEMBER 20, 2023

Customers can pay for goods and services according to their consumption ( pay-as-you-go ), scale their service usage up or down in accordance with business needs, and have their subscriptions automatically renewed thanks to subscription billing and revenue management. What Entails Effective Subscription Revenue Management?

Payments 59

Payments Payment Features Payment Services Subscription 59

User Pilot

JANUARY 26, 2023

There are ten metrics you can use to measure customer loyalty. Implement loyalty programs to encourage referrals and product engagement. Celebrate customer success with gamification. Send payment reminders both through email and in-app to prevent involuntary churn.

SaaS Payments 98

SaaS Payments Payment Solutions Metrics Payment Methods 98

User Pilot

MARCH 7, 2022

A smooth onboarding process is like the key to a puzzle. It unlocks customer engagement, starts the customer relationship on the right foot, and ensures that customers continue using the product the right way for a long time to come. A customer’s payment is typically the finish line of a race.

Onboarding 98

Onboarding Engagement Payment Methods SaaS Payments 98

User Pilot

DECEMBER 19, 2023

TL;DR As the name suggests, SaaS account management is the process of managing customer relationships. Strategic account management increases customer lifetime value , drives up referrals and revenue, and reduces customer churn. Design a successful onboarding flow to help users unlock value quicker.

SaaS Payments 103

SaaS Payments Management Customer Lifetime Value SaaS 103

Chart Mogul

MARCH 16, 2018

How do you measure mobile app monetization in the context of subscription revenue? Historically, mobile app monetization has largely been about scaling and optimizing ad revenue from in-app purchases (IAP). Today, publishers have a lot more choice when it comes to picking a monetization strategy.

Payments 49

Payments Mobile Payment Solutions Subscription 49

Subscription Flow

OCTOBER 15, 2024

This is where the revenue operations (RevOps) SaaS enters the chat. RevOps makes sure that your revenue processes are streamlined. It unites multiple facets of your company, such as sales, marketing, finance and customer success to fuel the engine of your company’s advancement.

Payment Services 52

Payment Services Payments SaaS Payments Revenue 52

Baremetrics

MAY 18, 2021

When marketing a subscription business, you face even more challenges, like balancing retention and acquisition efforts, identifying new features that your customers are interested in, and working to maximize customer lifetime value. As you work on converting them through the sales process, the funnel narrows.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100

Baremetrics

OCTOBER 8, 2021

To run a business online, you probably need a customer relationship management ( CRM ) software package and/or payment processor to manage your customers and their invoices. This is because handling many customers across regions by hand is difficult, and in a competitive market there is no room for errors.

Payment Services 94

Payment Services Payments SaaS Payments Payment Features 94

Baremetrics

OCTOBER 8, 2021

Most online businesses use a customer relationship management ( CRM ) software package and/or payment processor to manage their billings because handling many customers across regions by hand is difficult, and in a competitive market there is no room for errors. An LTV to CAC ratio of 3 (i.e.,

Payment Services 96

Payment Services Payment Methods Payments SaaS Payments 96

User Pilot

MARCH 25, 2024

Understanding and limiting customer churn improves customer loyalty and the customer’s lifetime value. Because it improves your business’ profitability, understanding and reducing churn also gives you a better customer acquisition cost to customer lifetime value (CAC: CLV) ratio.

Underperforming Technical Team 104

Underperforming Technical Team SaaS Payments Payment Methods Payment Solutions 104

Baremetrics

OCTOBER 8, 2021

Churn is the share of your customer base that has stopped using your service over a defined period of time. Churn can be calculated in two ways, namely customer churn and revenue churn , and there are good reasons to calculate both. Baremetrics brings you metrics, dunning, engagement tools, and customer insights.

Payment Services 98

Payment Services Churn Merchant Services SaaS Payments 98

User Pilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Additional metrics to track alongside the CAC payback period include Customer Lifetime Value (CLV or CLTV) and the LTV:CAC ratio.

SaaS Payments 106

SaaS Payments Customer Lifetime Value Acquisition Payment Solutions 106

User Pilot

AUGUST 31, 2023

The purpose of customer acquisition is to expand and make more revenue. Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. What is customer acquisition?

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

User Pilot

APRIL 30, 2024

The higher your adoption rate, the more customers will use your product, resulting in more revenue. The product adoption process includes six stages: Awareness, Interest, Evaluation, Trial, Activation, and Adoption, each crucial to a product’s market integration. Product adoption process. Your adoption rate.

Payments 103

Payments Payment Solutions AI Search Payment Services 103

User Pilot

JANUARY 10, 2022

Tracking the right customer success metrics allows you to respond proactively to customer needs and keep users on the road to success. The right metrics help increase retention and customer lifetime value , maximize upselling opportunities, and increase customer loyalty and drive word-of-mouth.

Customer Success 106

Customer Success SaaS Payments Customer Lifetime Value SaaS 106

Point Nine Land

JUNE 18, 2023

However, even though everyone is now aware of cohort analyses, and every major web, product, or revenue analytics product offers features for cohort analysis, it still requires time to fully comprehend everything you need to know about cohort analyses and, perhaps more importantly, to utilize them to obtain real, actionable insights.

SaaS Payments 128

SaaS Payments Payment Services Payments SaaS 128

Baremetrics

NOVEMBER 2, 2021

Why you need to track business metrics for Shopify App Developers 10 business metrics for Shopify App Developers 1. Monthly recurring revenue (MRR): How much subscription revenue are you bringing in monthly? Churn rate: How quickly are you losing customers or revenue?

Payment Solutions 98

Payment Solutions Outsourced Development Underperforming Technical Team Metrics 98

Baremetrics

NOVEMBER 2, 2021

One of the most important metrics for Shopify Partners is customer lifetime value ( LTV ). The lifetime value of a customer is just that—the total amount of revenue earned by the average customer during the duration of their contract. LTV = ARPU × Customer Lifetime.

Payment Solutions 105

Payment Solutions Payment Methods Payments SaaS Payments 105

User Pilot

OCTOBER 6, 2022

Customer behavior data refers to any customers’ interactions inside the product across the different stages of the customer journey : from engaging with the onboarding checklist, to clicking on a particular feature, and more. It gives insights into customers’ buying behaviors and engagement data.

Payment Solutions 98

Payment Solutions Underperforming Technical Team SaaS Payments Customer Lifetime Value 98