Remove Customer Lifetime Value Remove Investment Remove Marketplace as a Service
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Breaking Through The SaaS Ceiling

Chaotic Flow

The first post in this SaaS growth series introduced the concept of the SaaS growth ceiling, as well as the three fundamental SaaS marketing levers for breaking through it: customer acquisition , customer lifetime value and viral customer network effects. That is, they create network effects.

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What Are Network Effects and How to Use Them For SaaS Growth

User Pilot

Examples of products that depend on the network effects for growth are social media sites like Facebook, messaging apps like WhatsApp, lift-sharing platforms like Uber, or marketplaces like eBay. Satisfied users promote the product through WOM and referral schemes, which further grows such networks and lowers customer acquisition costs (CAC).

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. I didn’t want to pay for this service.”

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The Top 5 Customer-Centric Goals for an Enterprise

Totango

These days, customers expect personalized service. The digital transformation of business means that customers can easily leave a professional relationship that isn’t working for them. Delivering clear value makes you critical to your customer’s success and future growth. Deliver value early.

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How to Increase LTV for E-commerce Businesses

Baremetrics

What LTV Metrics Show How do you know how much you earn per customer? That’s where the customer lifetime value comes into play. LTV, or CLV, is the predicted amount a customer will spend on your product or service while they’re your customer. The higher the customer value, the more money you make.

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Is Customer Retention Management Software Worth It?

Totango

Retaining existing customers is especially important during uncertain economic times, when fewer new customers may be signing on with your service. That’s why customer retention management software is a vital component of your retention strategy.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Being “stuck in the middle” drives SMM SaaS companies to invest in one of two strategies. eCommerce Marketplaces. SMM SaaS Go-To-Market Strategy.