Product-Led GTM Strategy: What is It and How to Create One
User Pilot
AUGUST 2, 2024
Lead generation : PLG leverages viral loops, word-of-mouth , and organic sharing, while traditional go-to-market uses marketing funnels, targeted follow-ups, and paid customer acquisition. Benefits of a product-led GTM strategy: Reduced customer acquisition cost. Efficient resource utilization. Shorter sales cycle.
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