User Pilot

MARCH 29, 2023

By making informed decisions with LTV optimization, you can create a cycle of customer loyalty and long-term profitability. TL;DR SaaS Customer lifetime value (LTV) measures the total revenue a customer will bring to a company over time as a user. What is Customer Lifetime Value (LTV) in SaaS?

Customer Lifetime Value 97

Customer Lifetime Value Revenue Onboarding Acquisition 97

SaaStr

JANUARY 12, 2021

Aim for that at least in your Very Small Business segment if you can, and if you can provide at least as much value as Xero. Customer Lifetime Value is 81 months, from SMBs. This is a critical metric. That means an effective 81 month customer lifetime value from SMBs. That’s impressive.

Customer Lifetime Value 288

Customer Lifetime Value SMB Churn Scale 288

SaaStr

APRIL 30, 2022

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. Average Revenue per Customer.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

User Pilot

JANUARY 9, 2023

Personalization makes customers feel happy and recognized as valued customers. Because personalization strategies lead to a more satisfying customer experience, they also: Improve customer lifetime value. Customers are more likely to stick with a company after receiving excellent customer service.

Customer Lifetime Value 98

Customer Lifetime Value Retention Marketing Scale 98

SaaStr

MAY 19, 2019

Aim for that at least in your SMB segment if you can, and if you can provide at least as much value as Xero. Customer Lifetime Value is 81 months, from SMB That’s impressive. This is a critical metric. That means an effective 81 month customer lifetime value from SMBs. and LTV is $2,398.

SMB 270

SMB Customer Lifetime Value AWS Churn 270

User Pilot

OCTOBER 19, 2024

For instance, you can launch a CSAT survey after a customer interacts with your support team. For a broader measure of satisfaction, you’ll need to consider other customer success metrics. They include metrics like the Net Promoter Score , Customer Effort Score , Customer Churn/Retention Rates , etc.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Acquisition 145

Acquisition Metrics Customer Lifetime Value Advertising 145

User Pilot

NOVEMBER 14, 2024

How to calculate customer expansion revenue? The customer expansion revenue rate measures the recurring revenue growth from existing customers. This metric helps SaaS companies track the effectiveness of their expansion efforts. Customer expansion drives recurring revenue and long-term growth.

Strategy 105

Strategy Payment Solutions Payments Customer Lifetime Value 105

User Pilot

SEPTEMBER 18, 2024

” And that’s also why AARRR metrics are called pirate metrics. Short for acquisition, activation, retention, referral, and revenue, these metrics help you measure and drive product growth. In this article, we’ll dig deeper into the AARRR framework and the relevant metrics associated with each stage.

Metrics 105

Metrics Customer Lifetime Value Acquisition Software Review 105

User Pilot

SEPTEMBER 4, 2024

Well, sorry to disappoint you, but you might be getting excited about the wrong marketing metrics. Vanity metrics. From the article, you will learn what vanity metrics are, how to identify them, and how to choose more actionable alternatives to drive product growth. Choose metrics that directly correlate with these objectives.

Product Marketing 105

Product Marketing Metrics Customer Lifetime Value Marketing 105

User Pilot

MAY 2, 2024

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products. As a major retention metric, it tells you how effective your retention strategy is.

Retention 111

Retention Metrics Strategy Scale 111

User Pilot

JULY 22, 2024

Wondering which customer engagement metrics to track? In this article, we discuss 12 key metrics you should cover – and why. TL;DR Customer engagement metrics measure how often customers interact with the product, how deep their involvement is, how satisfied they are with the product, and how valuable they find it.

Engagement 103

Engagement Metrics Customer Lifetime Value Benchmarks 103

User Pilot

JANUARY 28, 2024

Tracking relevant product performance metrics allows you to assess how successful your product is at satisfying user needs and achieving business goals. What metrics should you track though? Our guide covers 11 key performance metrics to analyze at different stages of the customer journey. Let’s dive in!

Metrics 105

Metrics Customer Lifetime Value Business SaaS 105

User Pilot

SEPTEMBER 25, 2023

You just need to ensure you can get started correctly and the metrics you should report on to get the critical metrics. TL;DR SaaS reporting helps to track key metrics and inform the right decisions backed up with data. The customer lifetime value : The total expected earnings of a single customer over their entire relationship.

Metrics 105

Metrics SaaS Customer Lifetime Value Sales Funnel 105

User Pilot

MAY 1, 2024

Are you overwhelmed by too many customer metrics and don’t know which ones to track for your SaaS? You’ll also see how to use product analytics tools to track your customer metrics in one place and save time. They come in different forms—customer success, customer engagement , customer service metrics, and more.

Metrics 105

Metrics Customer Lifetime Value SaaS Scale 105

Stax

MARCH 16, 2025

Losing customers is expensiveacquiring new ones costs 525x more than retaining existing ones. Key metrics include customer churn rate, revenue churn, and net revenue retention (NRR). Lower churn leads to higher customer lifetime value (LTV), better brand reputation, and increased revenue.

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? That’s why we’re going to show you 12 of the most important product analytics metrics that you’ll need in order to measure your product success. They can reveal customer interactions, patterns, and preferences. Customer churn rate. Demo bookings.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

User Pilot

MARCH 12, 2024

Tracking the right company activity metrics can help you measure and optimize your company’s performance, driving product growth. In this article, we will examine 14 of the most important activity metrics, how they function, and how you can monitor them closely. Book a demo to learn more.

Metrics 105

Metrics Scale Customer Lifetime Value Business 105

User Pilot

JUNE 11, 2024

Product marketing metrics are key for understanding and optimizing the performance of your product. That said, let’s explore the most critical product marketing metrics to track, along with the latest benchmarks in 2024: Check out the 2024 Benchmark Report. Time-to-value : Tracks how quickly users realize the value of the product.

Benchmarks 102

Benchmarks Product Marketing Metrics Marketing 102

How To Buy Saas

DECEMBER 20, 2024

These metrics include monthly recurring revenue (MRR), customer acquisition cost, churn rate, customer lifetime value, etc. If you are a SaaS business owner, you can invest in analytics tools to get better insights and data to analyze these metrics and make actionable decisions.

Payment Services 52

Payment Services SaaS Payments Payment Solutions Payment Features 52

User Pilot

MAY 16, 2023

What are value metrics? We also examine a few examples of how companies use value metrics in their pricing strategy. TL;DR Value metrics are the features of a product that customers associate with its value and are happy to pay for. To identify your value metrics look at your product use cases.

Metrics 98

Metrics Customer Lifetime Value SaaS Pricing 98

User Pilot

OCTOBER 24, 2023

Keeping an eye on such growth metrics, also known as growth analytics , is crucial for business success. By tracking growth metrics , you can uncover potential problem areas, as well as possible avenues for revenue growth, and much more. In this article, we will discuss the 10 most crucial growth metrics you should be tracking.

Metrics 103

Metrics Customer Lifetime Value Churn Acquisition 103

User Pilot

JULY 31, 2024

CAC ( Customer Acquisition Cost ) measures the total cost of acquiring a new customer, including marketing, sales, and related costs. LTV (Customer Lifetime Value) measures the total revenue expected from a single customer account throughout its lifetime. Average user activation rate. Average TTV.

Metrics 104

Metrics Customer Lifetime Value Onboarding Acquisition 104

User Pilot

APRIL 10, 2024

The customer retention rate is calculated by subtracting new users from the final user count, dividing by the initial user count, and multiplying by 100. Other retention metrics to track include product stickiness, customer lifetime value, expansion MRR, and NPS scores. Stickiness metric formula.

Retention 98

Retention Metrics Strategy Management 98

User Pilot

FEBRUARY 26, 2024

Digital product metrics reveal how customers interact with your product. However, not all metrics are created equal. In this article, we hone in on the best metrics for product teams looking to drive product growth. How do you choose the right digital product metrics to focus on? Book a demo now to learn more.

Metrics 104

Metrics Customer Lifetime Value Scale SaaS 104

User Pilot

SEPTEMBER 2, 2024

Userpilot’s SaaS Product Metrics Benchmark Report has found that compared to other industries, healthcare SaaS companies perform lower across most of the 6 metrics we studied. You will also learn how healthcare companies can improve their product metrics. In the report, we look into 6 metrics: New user activation rate.

Healthcare 105

Healthcare Benchmarks Metrics Onboarding 105

User Pilot

JULY 13, 2023

In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. Conversion rate measures the percentage of users who take a desired action, such as converting from free trials to paying customers.

Metrics 98

Metrics Customer Lifetime Value Benchmarks Churn 98

User Pilot

JULY 27, 2023

Adoption metrics are essential to measure to aid in making improvements to your product. But which product adoption metrics should you track? This article will cover the 14 metrics to track to help you increase your customer lifetime value. Book a demo to see how Userpilot can help with adoption metrics.

Metrics 97

Metrics Customer Lifetime Value Software Review SaaS 97

User Pilot

MAY 31, 2023

Not sure how to measure product adoption or what metrics to track? In this article, we’ll explore how to measure product adoption and twelve key metrics that can provide valuable insights into product adoption. Tracking these metrics is easiest with a digital adoption and product analytics tool. What is product adoption?

Metrics 98

Metrics Customer Lifetime Value Churn Retention 98

User Pilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc.

Metrics 98

Metrics Customer Lifetime Value Data Analysis Engagement 98

User Pilot

JANUARY 8, 2024

A product adoption dashboard helps you visualize key adoption metrics so you can make data-driven decisions and boost user engagement. The most important metrics to track and why they matter. TL;DR A product adoption dashboard tracks and displays key metrics related to how users engage with your product.

Metrics 105

Metrics Customer Lifetime Value Engagement Onboarding 105

User Pilot

JULY 18, 2024

MarTech companies had the lowest onboarding c completion rates of all the industries we studied for our SaaS Product Metrics Benchmark Report. Does it have any impact on new user activation, time-to-value, or other metrics? We also show you how you can improve the key success metrics for your MarTech SaaS. How to do it?

Benchmarks 102

Benchmarks Metrics Onboarding Retention 102

User Pilot

JANUARY 15, 2024

With an abundance of product analytics to track, having a robust SaaS KPI dashboard is essential to monitor the metrics that matter most. TL;DR A SaaS dashboard can be used to track important metrics and key performance indicators. Your custom SaaS dashboard should provide actionable data and be as automated as possible.

Metrics 105

Metrics SaaS Customer Lifetime Value Retention 105

User Pilot

JUNE 26, 2023

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. You can also use a product metrics framework, ie. What are product metrics?

Metrics 96

Metrics Customer Lifetime Value SaaS Acquisition 96

User Pilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. What are product health metrics? Let’s start!

Metrics 97

Metrics Customer Lifetime Value SaaS Scale 97

User Pilot

JULY 4, 2024

But how can you effectively measure product metrics that can help you reach your goals and increase revenue growth? In this article, we’ll explore some key metrics, analysis techniques, as well as actionable strategies to track and enhance your product performance. What metrics you track will heavily depend on your goals.

Metrics 111

Metrics Systems Review Retention Customer Lifetime Value 111

User Pilot

JUNE 2, 2023

Product adoption metrics tell you how well your platform is performing. By regularly tracking them, you can improve your in-app experience and drive higher feature adoption —which translates to more retention and customer loyalty. In this article, we dived into 13 important adoption metrics to measure. What is time-to-value?

Metrics 98

Metrics Customer Lifetime Value Churn Onboarding 98