User Pilot

NOVEMBER 14, 2024

Customer expansion drives recurring revenue and long-term growth. By increasing the value provided to existing customers through different expansion tactics, companies can reduce churn and enhance customer lifetime value. Start by segmenting them based on their use cases.

Strategy 105

Strategy Payment Solutions Payments Customer Lifetime Value 105

Stax

MARCH 16, 2025

Key metrics include customer churn rate, revenue churn, and net revenue retention (NRR). Lower churn leads to higher customer lifetime value (LTV), better brand reputation, and increased revenue. Happy customers bring referrals, fueling organic growth. A lower churn rate indicates higher customer retention.

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

FastSpring

OCTOBER 13, 2020

While we’re not going to get into Customer Lifetime Value stats and the benefits of customer retention in this post, just know it’s in your best interest to get repeat customers. And here are our top tips to get your existing customers to buy more. Optimize Your Onboarding Process to Deliver Value Quickly.

Retention 148

Retention Payment Features Payment Methods Payment Services 148

Baremetrics

OCTOBER 24, 2021

In this article, we will continue our series on how Baremetrics and Stripe work in tandem to maximize the value of your SaaS enterprise. In addition, we’ve recently written about why you should use Baremetrics to get the billing history of your Stripe customers. Table of Contents. What is Stripe? However, those days are long gone.

Payment Services 97

Payment Services Payment Features Payment Methods Payments 97

User Pilot

NOVEMBER 27, 2023

By analyzing revenue growth over specific periods, your company will gain insights into the effectiveness of marketing campaigns, customer retention initiatives , and product enhancements. Improve business valuation Your company’s valuation is tied closely to its revenue performance, especially because you’re a subscription business.

Payments 105

Payments Revenue Payment Features SaaS Payments 105

Stax

MARCH 18, 2025

However, a SaaS company providing global HR and payroll solutions may have a few hundred customers paying a monthly or annual feein other words, making recurring payments over a longer period of time. If customers want to make a switch to another SaaS competitor, it’s easier to do so, affecting the bottom line.

Scale 117

Scale Payment Services Payments SaaS Payments 117

Chaotic Flow

JULY 9, 2013

The first post in this series introduced the three fundamental levers of SaaS growth: customer acquisition, customer lifetime value and viral customer network effects. SaaS Marketing Strategy #4 | Simplify Onboarding. You haven’t truly acquired a customer in SaaS until she starts using your product.

Acquisition 170

Acquisition Marketing SaaS Customer Lifetime Value 170

User Pilot

AUGUST 6, 2024

Measure your success by monitoring metrics like activation rate, time to value , and onboarding completion rate. Track and optimize metrics like churn rate , CSAT score , customer lifetime value, active users, and retention rate. creating their first design if you’re a UX design tool).

SaaS Payments 103

SaaS Payments Metrics Scale Marketing 103

User Pilot

FEBRUARY 20, 2023

The trickiest but most rewarding stage of the customer journey is user onboarding. If you make a good first impression with new users, you’ll make the rest of the process easier for your customer success team and reduce churn in the process. What is a user onboarding email? What is an onboarding email sequence?

Onboarding 98

Onboarding SaaS Churn Education 98

Blulogix

NOVEMBER 13, 2024

For MSPs and SaaS companies, offering discounts on recurring subscriptions can have a long-term impact on profitability. Margin analysis helps assess whether these discounts lead to increased customer lifetime value or simply erode margins without significant returns.

Customer Lifetime Value 59

Customer Lifetime Value Compensation Subscription Payment Features 59

Totango

AUGUST 12, 2020

Customer onboarding is an introduction to a new way of working. Your customer has sought out your product because they hope it will bring them value and growth. The most effective ways to take the stress out of that transition are to build the customer onboarding experience around simple steps and a clear path to value.

Onboarding 88

Onboarding SaaS Customer Lifetime Value Enterprise 88

User Pilot

JANUARY 10, 2022

The right metrics help increase retention and customer lifetime value , maximize upselling opportunities, and increase customer loyalty and drive word-of-mouth. Tracking customer success KPIs at each stage of the user journey helps you see where customers leave and improve the customer experience at those points.

Customer Success 105

Customer Success SaaS Payments Customer Lifetime Value SaaS 105

User Pilot

JUNE 9, 2023

Are you struggling with segmenting onboarding messages for your customers? Not all of your customers have the same jobs to be done or are in the same stage of the customer journey. This makes it crucial to segment customers based on their common characteristics and personalize the experience for each segment.

Onboarding 94

Onboarding SaaS User Experience Engagement 94

User Pilot

APRIL 14, 2023

Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. If you don’t make your onboarding flow as streamlined as possible, you could struggle to retain customers in the long run. What is SaaS onboarding? Why do you need a SaaS onboarding strategy?

Onboarding 98

Onboarding Technical Review Strategy Software Review 98

Baremetrics

APRIL 13, 2020

Being a Subscription Video On Demand (SVoD) service, subscribers are the lifeblood of our business. And as we are still, very much, the new kid on the block, we need to work hard for every single user we onboard. Therefore, any sharp spike in churn (cancelled subscriptions) can be catastrophic to us. Try Baremetrics free.

Subscription 99

Subscription Payment Features Data Marketing 99

User Pilot

JULY 22, 2023

Let’s dive in to find out and also discuss how you can improve both your customer acquisition cost and lifetime value. TL;DR Customer acquisition cost (CAC) is the money a business spends on acquiring new customers. What is customer acquisition cost (CAC)? What is customer lifetime value (LTV)?

Acquisition 94

Acquisition Customer Lifetime Value Onboarding Retention 94

Totango

AUGUST 23, 2022

B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Delivering customer support.

B2B 122

B2B Payment Methods Payments SaaS Payments 122

ProfitWell

MARCH 23, 2020

There are a few key metrics that all subscription businesses should be completely on top of. Churn is the make or break of your subscription business. Churn is defined as the moment when a subscription ends and renewal does not happen, or when a customer cancels. Customer LTV. Churn rate. Trial conversion rate.

Subscription 85

Subscription Payment Features Metrics Business 85

User Pilot

SEPTEMBER 21, 2023

How tracking and analyzing behavioral data helps SaaS Understanding user behavioral data can help you: Improve trial-to-paid conversion rate : By analyzing customer behavior during the trial period , you can pinpoint actions that lead to conversions. It’s a problem if users are clicking the feature but not using it to create invoices.

Payment Features 105

Payment Features Customer Lifetime Value User Experience Churn 105

User Pilot

MAY 2, 2024

TL;DR Customer retention is the ability to keep your customers actively using their products. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing.

Retention 111

Retention Metrics Strategy Scale 111

Chart Mogul

JANUARY 9, 2025

Sales reps might lean on tailored offers or customized contract terms to lock in high-value customers. Onboarding Once the contract is signed, its time to get the new customer up and running. Managing the customer onboarding process within ChartMogul CRM.

Scale 52

Scale Sales Hiring Startup Sales Recruiting 52

User Pilot

JULY 31, 2024

The user activation rate measures the percentage of users taking a key action that signifies gaining value from the product. TTV ( Time to Value ) measures how quickly a new user gains value from your product. MRR (Monthly Recurring Revenue) is the total predictable monthly revenue from all active subscriptions.

Metrics 104

Metrics Customer Lifetime Value Onboarding Acquisition 104

User Pilot

JANUARY 28, 2024

The activation rate reflects the effectiveness of the onboarding process and product experience , critical for user retention. Time-to-Value measures how quickly users experience value, key for improving onboarding and reducing churn. Product performance metrics: Time to Value.

Metrics 105

Metrics Customer Lifetime Value Business SaaS 105

FastSpring

APRIL 26, 2022

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). Interestingly, even though I paid for a year-long subscription, the company didn’t let me keep the last three weeks of access to its premium features. This action will immediately downgrade your subscription. Check out the interview here.

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

User Pilot

JULY 20, 2023

Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. The main reasons for customer churn are: Bad product-customer fit. Poor onboarding. Bad customer service. Provide proactive customer service.

Churn 98

Churn SaaS Payments Payment Solutions Strategy 98

User Pilot

OCTOBER 18, 2023

A few tactics that help you shorten the CAC payback period include: Personalize onboarding experiences for new customers by using data you collect from welcome surveys. Optimizing conversion funnels where you identify and remove friction to improve customer purchasing experiences. to reduce CAC and boost revenue.

Customer Lifetime Value 105

Customer Lifetime Value Acquisition Retention Churn 105

User Pilot

DECEMBER 19, 2023

TL;DR As the name suggests, SaaS account management is the process of managing customer relationships. Strategic account management increases customer lifetime value , drives up referrals and revenue, and reduces customer churn. A few of these are: Try to better understand customers by mapping their user personas.

SaaS Payments 103

SaaS Payments Management Customer Lifetime Value SaaS 103

The Angel VC

NOVEMBER 29, 2013

It’s hard to give you a benchmark, since your conversion rate not only depends on the quality of your product and the onboarding experience but also on many other things such as leads quality, pricing and many other factors. With that caveat in mind, the typical range that we’re seeing is between 5% and 25%.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

User Pilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Additional metrics to track alongside the CAC payback period include Customer Lifetime Value (CLV or CLTV) and the LTV:CAC ratio.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Acquisition Payment Solutions 105

User Pilot

JULY 26, 2022

Customer retention is a SaaS metric that measures the ability of a product to retain customers over a long timeframe. You can improve your retention rates by improving user onboarding , and providing interactive walkthroughs and in-app help centers. In this way, customers gain a better understanding of how the product works.

Retention 98

Retention Metrics Customer Lifetime Value Churn 98

Chaotic Flow

OCTOBER 8, 2013

This is the fifth and final post in a series that explores SaaS marketing strategies that drive growth throughout the customer lifecycle using the three fundamental SaaS growth levers: customer acquisition, customer lifetime value and customer network effects. In SaaS, purchase is part of your product.

SaaS Payments 200

SaaS Payments Payment Methods Payments Scale 200

User Pilot

JUNE 11, 2024

Let’s explore the most important metrics (you can check their benchmarks here ): User activation rate : Measures how effectively onboarding converts new users into active users. Time-to-value : Tracks how quickly users realize the value of the product. Time-to-value formula. User activation rate formula.

Benchmarks 102

Benchmarks Product Marketing Metrics Marketing 102

User Pilot

JUNE 2, 2023

Measuring your adoption rates will give you insights to boost free-to-paid conversion, retain more users, and turn customers into advocates. Reaching product adoption is critical for subscription-based business models where revenue comes after the initial conversion. That’s just primary onboarding.

Metrics 98

Metrics Customer Lifetime Value Churn Onboarding 98

User Pilot

APRIL 23, 2023

Monthly recurring revenue tracks expected revenue from all active subscriptions to understand business health. Expansion monthly recurring revenue assesses revenue generated from upgrades and add-ons. Product onboarding engagement rate measures the percentage of newly engaged users who actively complete the onboarding process.

Metrics 97

Metrics Customer Lifetime Value SaaS Scale 97

User Pilot

SEPTEMBER 4, 2024

Number of free trial users vs trial-to-paid conversion rate The number of free trial users is a vanity metric because it doesn’t indicate how many will become paying customers. This actionable metric shows the percentage of trial users who convert to paid subscriptions. Actionable metrics: Customer Acquisition Cost (CAC).

Product Marketing 105

Product Marketing Metrics Customer Lifetime Value Marketing 105

User Pilot

NOVEMBER 6, 2023

TL;DR Customer growth is the expansion of a company’s customer base over time. To calculate CLV , multiply the customer value by the average customer lifespan for your product. However, the formula provides a good estimate and can guide decisions like how much to invest in driving customer growth.

Customer Lifetime Value 103

Customer Lifetime Value Churn Retention Acquisition 103

User Pilot

MAY 23, 2024

Customer satisfaction score (CSAT). Customer lifetime value (LTV). High adoption and retention rates suggest your product meets users’ needs and expectations, leading to higher customer satisfaction and loyalty. Usage frequency. Product stickiness. Average session duration. User engagement rate. Churn rate.

Retention 105

Retention Customer Lifetime Value Scale Churn 105