SaaStr

APRIL 30, 2022

Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. And this is also a personal perspective. MRR, obviously.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Stax

MARCH 16, 2025

Key metrics include customer churn rate, revenue churn, and net revenue retention (NRR). Lower churn leads to higher customer lifetime value (LTV), better brand reputation, and increased revenue. Happy customers bring referrals, fueling organic growth.

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

Incredo

JULY 14, 2019

Over time printed newspapers were replaced with online sources of information but the subscription pricing model didn’t lose its popularity and spread in other industries too, from cable television to health clubs and from online academic journals to software providers. 4 Attracts more customers as monthly payment size is small.

Payment Features 184

Payment Features SaaS Payments Payment Methods Subscription 184

Neil Patel

SEPTEMBER 21, 2021

BNPL allows consumers to split large purchases into several monthly payments, interest-free. Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. PayPal’s offering integrates with the PayPal wallet, allowing users to easily manage payments.

Payment Methods 134

Payment Methods Payments Merchant Services PayPal 134

FastSpring

OCTOBER 27, 2021

We asked five SaaS and software companies what they did for existing customers around the holidays. In this piece, you’ll find successful strategies to reward customers, reduce churn, and increase their lifetime value. Repeat customers also get several charges waived for our services,” CEO Gary Tailor explained.

Customer Lifetime Value 78

Customer Lifetime Value Payment Solutions SaaS Payments Payment Services 78

FastSpring

JULY 16, 2019

Since SaaS-friendly billing, also known as recurring billing , is designed specifically for companies who sell online services with a subscription model, it offers many advantages over a typical payment system. Keep reading to learn why implementing recurring billing is the right strategy for scaling your SaaS business.

Payment Methods 97

Payment Methods Payments SaaS Payments Payment Services 97

Baremetrics

JANUARY 18, 2022

How to Develop a Great Price Localization Strategy 1. Price localization can be done on its own or as part of an ecommerce personalization strategy. Ecommerce personalisation is a popular strategy for driving business growth by engaging more with your customers’ needs and giving them a unique shopping experience.

Payment Methods 98

Payment Methods Pricing Payment Services Social Media 98

FastSpring

APRIL 26, 2022

In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Quantitative Data Gathering: Website and Product Data. Table of Contents.

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

Subscription Flow

MAY 22, 2024

First impressions are rarely the last impressions, but they can prove to be just that for your company if you do not strategize a high customer lifetime value (LTV) for SaaS businesses. When customers consistently return to make purchases, it is usually a positive indication that your company is doing well.

Customer Lifetime Value 52

Customer Lifetime Value SaaS Payments Payment Services Technical Advisors 52

Stax

MARCH 18, 2025

Join the payments-led growth movement Sign up to keep up-to-date with the latest trends in payments, vertical SaaS, and technology from industry experts. Take a traditional business, like a furniture store. If customers want to make a switch to another SaaS competitor, it’s easier to do so, affecting the bottom line.

Scale 117

Scale Payment Services Payments SaaS Payments 117

User Pilot

MARCH 25, 2024

While acquiring new customers is important, it’s more expensive than customer retention. In this article, we explore what customer attrition is, why it matters, and 15 effective strategies for strengthening customer relationships, boosting loyalty, and driving long-term growth. What causes customer attrition?

Underperforming Technical Team 104

Underperforming Technical Team SaaS Payments Payment Methods Payment Solutions 104

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

B2B 122

B2B Payment Methods Payments SaaS Payments 122

Baremetrics

SEPTEMBER 2, 2021

Most SaaS businesses adopt a subscription-based model supported by a recurring payment system. Setting up a recurring payment system can be complicated and requires the right tools to measure, manage, and review payments regularly. Customer Lifetime Value iii. Processing such payments can be complex.

Payment Services 89

Payment Services Merchant Services Payment Features Payments 89

User Pilot

JULY 20, 2023

Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. But you can turn all that around with the right strategies. The main reasons for customer churn are: Bad product-customer fit. Bad customer service.

Churn 98

Churn SaaS Payments Payment Solutions Strategy 98

Baremetrics

APRIL 27, 2021

Customer segmentation is the process of dividing customers into different groups based on common characteristics, such as demographics, behaviors, and affinity. This practice is particularly vital for businesses that rely on customer loyalty or repeat purchases, such as SaaS companies and eCommerce businesses.

Payment Methods 98

Payment Methods SaaS Payments Payments Outsourced Development 98

Stax

APRIL 17, 2025

This guide explores the ins and outs of SaaS upselling, from the strategies that work best to the tools and timing that maximize results. TL;DR SaaS upselling helps increase revenue from existing customers by guiding them to higher-tier plans, unlocking premium features, or expanding usage. What is SaaS Upselling?

Payments 88

Payments Merchant Services SaaS Payments Payment Services 88

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. So let’s see how you can build a growth marketing strategy and check out the strategies involved and relevant use cases.

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

User Pilot

APRIL 3, 2024

TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. A diagram showing how product-led growth works for product-led innovation.

Innovation 104

Innovation Payments Strategy Payment Solutions 104

ChurnZero

APRIL 25, 2025

Customer teams have more data at their fingertips than ever before. Onboarding and retention strategies are standard practice. What do our CS leaders and teams do with mountains of historical, behavioral, and customer journey data? And the shift to better integrate CS and sales is well underway. Where can you start? Take a look.

Forecasting 52

Forecasting Customer Success Payments Data 52

How To Buy Saas

DECEMBER 20, 2024

They provide valuable data to monitor business performance, pinpoint key areas to improve your efficiency and strategies, and make more informed decisions. These metrics include monthly recurring revenue (MRR), customer acquisition cost, churn rate, customer lifetime value, etc.

Payment Services 52

Payment Services SaaS Payments Payment Solutions Payment Features 52

Intercom, Inc.

NOVEMBER 7, 2018

How to think about costs in your customer acquisition strategy. You have three ads in circulation and each ad produced ten customers. When the customer converted in your shopping cart, you had to pay a payment processing fee, right? An even better way to use CAC: pair it up with Customer Lifetime Value (LTV).

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

User Pilot

AUGUST 31, 2023

The purpose of customer acquisition is to expand and make more revenue. Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. What is customer acquisition?

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

FastSpring

APRIL 11, 2019

In addition, scaling into international markets can become a more viable strategy for growing your business. Selling software as a physical product can be challenging when you’re forced to figure out how to distribute your product to international customers. We can all agree that customers are the most important part of any business.

SaaS Payments 99

SaaS Payments Payment Methods Payment Solutions Payments 99

User Pilot

NOVEMBER 28, 2023

On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. So, let’s start with the basics: TL;DR A Go-To-Market (GTM) strategy is an action plan that outlines the time, the place, the positioning, the audience, and the goal of a new product or service. Website traffic.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

Neil Patel

DECEMBER 8, 2021

Holiday shopping season is quickly approaching, so now is a great time to start thinking of ways to attract shoppers to your online store and increase e-commerce conversions during the holiday season. Ad retargeting is a paid ad strategy that targets audiences who have previously visited your website. Use Ad Retargeting.

Payment Methods 88

Payment Methods Payment Services Payments Technical Review 88

FastSpring

JUNE 5, 2019

By giving your customers a subscription option, they can purchase your product over and over without having to think about it. And you won’t have to think about it either; you can increase your customer lifetime value in your sleep by simply offering a subscription option. Personalize Follow-ups. Make It Simple.

Payment Methods 104

Payment Methods Payment Solutions Software Review Payment Services 104

User Pilot

APRIL 24, 2024

If you want to ensure customers renew each time, continue reading ahead. In this article, we’ll share everything you need to know for increasing customer renewals. TL;DR SaaS renewals includes the process of renewing a subscription to an online-hosted software service. Book a demo now to find out more.

SaaS Payments 104

SaaS Payments Retention Payment Services Payment Solutions 104

User Pilot

NOVEMBER 30, 2023

Looking to perform a CRO audit for your website and app? Based on the insights you generate, you can create better experiences for website visitors and users, driving more engagement, conversion, and retention. Based on this goal, you can start analyzing your free trial strategy to see weak points that need to be improved.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

Baremetrics

OCTOBER 8, 2021

Most online businesses use a customer relationship management ( CRM ) software package and/or payment processor to manage their billings because handling many customers across regions by hand is difficult, and in a competitive market there is no room for errors.

Payment Services 96

Payment Services Payment Methods Payments SaaS Payments 96

ProfitWell

JUNE 15, 2020

This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies. Here are the main takeaways: Customers expect highly-personalized experiences and contextualized customer journeys. Customer LTV. Customer Acquisition Cost (CAC).

Payment Methods 76

Payment Methods Merchant Services Customer Lifetime Value Payments 76

Chart Mogul

FEBRUARY 5, 2018

In 2016, Apple rolled out expanded support for the subscription model in iOS apps — suggesting that subscriptions were the future for publishers on the App Store. Firstly, here are the subscription features Apple currently supports on the App Store: Auto-renewable subscriptions (user automatically remains subscribed until cancellation).

Payment Methods 60

Payment Methods Payment Solutions Payment Features Subscription 60

User Pilot

JANUARY 26, 2023

Celebrate customer success with gamification. Send payment reminders both through email and in-app to prevent involuntary churn. Check product usage analytics to identify at-risk customers and contact them for help. Collect feedback and act on it to make customers feel heard. So what do you do?

SaaS Payments 98

SaaS Payments Payment Solutions Metrics Payment Methods 98

User Pilot

FEBRUARY 21, 2023

TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life. Adoption is indispensable for SaaS companies, as it effectively brings more MRR, increases free-to-paid conversions , lowers churn rates, boosts customer lifetime value (CLV), and expands word of mouth.

SaaS Payments 97

SaaS Payments Strategy SaaS Payment Solutions 97

Totango

DECEMBER 15, 2020

For example: During the lead acquisition stage, success can mean that your website provides your visitors with the information they were looking for when they searched on the term that led them to your site. During the onboarding stage, success can mean that new customers find it easy to start using your product or service.

Customer Success 117

Customer Success Payments Payment Methods Payment Solutions 117

Baremetrics

SEPTEMBER 21, 2020

As someone who’s spent most of my SaaS career focused on getting new customers, I get it. But as I’ve seen throughout my time at Baremetrics, customer expansion is an extremely underrated growth strategy that SaaS companies take for granted. The store locator app StoreRocket takes a similar approach.

Payment Methods 145

Payment Methods Payment Solutions SaaS Payments Payments 145

Full Session

DECEMBER 6, 2024

The ideal customer moves through the conversion funnel with little frictionthey view your website, click on your CTAs, and dive head-first into your desired action. Unfortunately, real-world customers aren’t like that. It leads to higher satisfaction and loyalty as customers feel heard and valued.

Payment Methods 98

Payment Methods Sales Payment Solutions Payment Services 98

Blulogix

MARCH 25, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Navigating Financial Process Complexity in B2B Subscriptions The financial backbone of B2B subscription models rests on efficiently managing complex processes spanning billing, payments, revenue recognition, and reporting.

Payment Services 94

Payment Services Payment Features Subscription B2B 94