TechEmpower SaaS

JULY 31, 2023

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? R : Revenue - Can you monetize any of this behavior?

Metrics 390

Metrics Startup Scale New CTO 390

User Pilot

NOVEMBER 14, 2024

What if you could boost revenue without having to invest a small fortune in new customer acquisition? While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. How to calculate customer expansion revenue?

Strategy 105

Strategy Payment Solutions Payments Customer Lifetime Value 105

SaaStr

MAY 19, 2019

Here are a few: All the way until $600m+ ARR, the majority of Xero’s new bookings and revenue still came from Australia and New Zealand! Aim for that at least in your SMB segment if you can, and if you can provide at least as much value as Xero. Customer Lifetime Value is 81 months, from SMB That’s impressive.

SMB 270

SMB Customer Lifetime Value AWS Churn 270

SaaStr

JUNE 13, 2022

By that I mean, add in upgrades/more seats/upsell — and almost all SaaS products have negative churn from a revenue/customer basis. I.e., their total existing customer base adds more revenue each year even taking into account the ones you lose or that downgrade. Customer Lifetime Value is just Churn inverted.

Sales Hiring 278

Sales Hiring Scale Churn Metrics 278

Subscription Flow

APRIL 18, 2024

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? In such a scenario, what subscription-based businesses like these dating apps usually do is they redirect their energies into improving their customer lifetime value by reworking their customer engagement model.

Engagement 105

Engagement Customer Lifetime Value Revenue Payment Features 105

User Pilot

OCTOBER 19, 2024

A customer tweeting about their positive experience can attract others to try out your product. Increases the customer lifetime value The customer lifetime value (CLTV) refers to the average amount of money you can expect to earn from a single customer through their relationship with you.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

The SaaS CFO

SEPTEMBER 8, 2022

SaaS revenue models are changing, and so should our SaaS metrics. A SaaS founder emailed me recently about the customer lifetime value metric. His SaaS company has significant usage revenue in addition to traditional subscription MRR. Customer lifetime value (LTV or CLTV) […].

Customer Lifetime Value 104

Customer Lifetime Value Revenue Payment Features Subscription 104

Stax

MARCH 16, 2025

As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. Key metrics include customer churn rate, revenue churn, and net revenue retention (NRR). Happy customers bring referrals, fueling organic growth. Looking to measure churn?

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

FastSpring

APRIL 26, 2022

“It’s likely that a finance or sales tools will be less susceptible to churn than a marketing tool, simply because it’s perceived to be more directly responsible for revenue.”. Ryan points out that many of the largest SaaS companies target enterprise customers that use longer contract lengths, so their churn rate will be lower.

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

SaaStr

NOVEMBER 27, 2021

Rather, Customer Success owns the customer from point of inception (sometimes pre-close) all the way through the entire life and lifecycle of the customer. Sales closes the customer, and Customer (or Client) Success takes it from there — for years. Customer Success is actually your secret sauce to success.

Sales Hiring 246

Sales Hiring Customer Success Scale Customer Lifetime Value 246

SaaStr

NOVEMBER 27, 2021

Rather, Customer Success owns the customer from point of inception (sometimes pre-close) all the way through the entire life and lifecycle of the customer. Sales closes the customer, and Customer (or Client) Success takes it from there — for years. Customer Success is actually your secret sauce to success.

Sales Hiring 245

Sales Hiring Customer Success Scale Customer Lifetime Value 245

User Pilot

NOVEMBER 27, 2023

Tracking revenue on a spreadsheet is easy, but understanding the underlying factors influencing revenue growth rate is a different ball game. As you read on, you will learn: How to properly define revenue growth. Related metrics that impact your revenue and how to use the insights to turn your product into a growth engine.

Payments 105

Payments Revenue Payment Features SaaS Payments 105

Intercom, Inc.

APRIL 14, 2020

Key takeaway: “A study by Price Intelligently showed that a 1% increase in customer acquisition affects your bottom line by about 3.3%. But improving your retention rate by 1% extends customer lifetime value and increases your bottom line by around 7%. Reduce churn by re-engaging your customers.

Retention 245

Retention Customer Lifetime Value Churn Acquisition 245

SaaStr

JULY 30, 2024

The realized value grows as users derive value from the product, increasing engagement, retention, and stickiness. By scaling your PLG motion, you can achieve higher revenue per employee because you aren’t investing as many dollars in messaging, marketing, and building the big sales teams. How Do You Monetize?

Underperforming Technical Team 288

Underperforming Technical Team Enterprise Scale Payments 288

Intercom, Inc.

OCTOBER 27, 2021

The customer journey doesn’t end with a purchase, and if you’re not actively working to delight and retain your customers , sooner or later, you’ll have a leaky bucket on your hands. If you’re short on time, here are a few quick takeaways: A good experience has a clear bottom-line impact on revenue.

Revenue 129

Revenue Scale Communication Customer Support 129

FastSpring

NOVEMBER 2, 2023

We are excited to share the release of three new groundbreaking features designed to turbocharge your subscription revenue! 1ClickPay, Trial Hopping Prevention, and Offers API are designed to boost your conversion rates and increase customer lifetime value. Check out our 1ClickPay product announcement.

Payment Features 167

Payment Features Subscription Payment Methods Payment Solutions 167

Intercom, Inc.

NOVEMBER 7, 2018

How to think about costs in your customer acquisition strategy. Imagine you’re coming up on the busiest season of the year, and you’ve been conducting an experiment with your ads to see which will generate the most revenue. You have three ads in circulation and each ad produced ten customers. Why does it matter?

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

SaaStr

MARCH 28, 2025

Your suppliers might actually be your customers 30% of Bill.com’s core revenue comes from suppliers making payment choices, completely reframing their TAM calculations. For SMB SaaS, aim for 6 quarters of LTV:CAC, not 4 Ren adjusted the traditional benchmark because SMB customers stay longer than typically measured.

SMB 130

SMB Payments Payment Services SaaS Payments 130

Intercom, Inc.

OCTOBER 18, 2021

In the early days of the analytics team at Intercom, our tracking mostly consisted of typical SaaS company finance metrics , such as the conversion rate of our customers from trial to paid, and monthly recurring revenue.

Metrics 269

Metrics Customer Lifetime Value User Experience Engagement 269

Practical Advice on SaaS marketing

AUGUST 1, 2020

To answer that question – how much should we spend on marketing - first you need to answer a second question – how much revenue are you generating from your marketing. The SaaS metrics gurus express this as customer acquisition cost (CAC) relative to customer lifetime value (LTV). The two questions go together.

Marketing 152

Marketing Customer Lifetime Value Social Media Acquisition 152

Intercom, Inc.

SEPTEMBER 10, 2020

Even today, when he asks students to define it, he hears a variety of answers like “when I hit a million in revenue, I have product-market fit.” . What does the conversion rate from appointment to customer need to be for our sales reps? What is the average sales price for the customers that we sell?”.

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

Blulogix

MARCH 18, 2025

By BluLogix Team The Hidden Costs of Traditional Subscription Billing (And How Usage-Based Models Solve Them Introduction While subscription billing offers predictable revenue, it also introduces inefficiencies that can cost businesses millions. High Customer Churn Lock-in pricing frustrates users and leads to cancellations.

Payment Features 59

Payment Features Subscription AI Search Customer Lifetime Value 59

Intercom, Inc.

AUGUST 23, 2022

. “93% of customers are more likely to remain loyal to companies with excellent support” Your support experience is an opportunity to delight your customers – by better educating them and resolving their issues, you can improve the relationship they have with your brand. How to drive retention from customer support.

Customer Support 211

Customer Support Retention Headcount Customer Lifetime Value 211

Blulogix

NOVEMBER 13, 2024

Schedule a demo with a BluLogix billing expert today and take the first step towards revolutionizing your revenue management. Schedule a Demo Today The Role of Discount, Promotion, and Free Trial Margin Analysis Discounts, promotions, and free trials are powerful tools for attracting customers, driving sales, and increasing market share.

Customer Lifetime Value 59

Customer Lifetime Value Compensation Payment Features Subscription 59

User Pilot

JULY 22, 2023

Let’s dive in to find out and also discuss how you can improve both your customer acquisition cost and lifetime value. TL;DR Customer acquisition cost (CAC) is the money a business spends on acquiring new customers. What is customer lifetime value (LTV)? Customer Acquisition Cost.

Acquisition 94

Acquisition Customer Lifetime Value Onboarding Retention 94

User Pilot

JUNE 28, 2023

TL;DR Customer experience ROI is the financial value made from customer experience improvements. Investing in customer experience can help increase customer retention , lifetime value, build customer loyalty , and improve revenue growth. How to estimate the ROI of customer experience?

Customer Lifetime Value 98

Customer Lifetime Value Software Review Scale Retention 98

User Pilot

MARCH 9, 2025

What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty.

SaaS 83

SaaS Social Media Interviewing Scale 83

User Pilot

NOVEMBER 6, 2023

TL;DR Customer growth is the expansion of a company’s customer base over time. The primary benefit is increased revenue. The benefits of driving customer growth The primary benefit of customer growth is the increase in revenue. Revenue growth formula. Formula to calculate customer lifetime value.

Customer Lifetime Value 103

Customer Lifetime Value Churn Retention Acquisition 103

Incredo

JUNE 25, 2019

Dropbox’s annual revenue for 2018 amounted to $1.392 billion (25%+ more than in 2017). #4 But with paid plans, you can use survey logic in your design, export the results, create custom reports and do more. SurveyMonkey’s revenue amounted to $254.3 . #3 Dropbox is a cloud storage provider and helps store and share your files.

SaaS 236

SaaS Pricing Software Review Acquisition 236

Blulogix

DECEMBER 5, 2024

Schedule a demo with a BluLogix billing expert today and take the first step towards revolutionizing your revenue management. Schedule a Demo Today The Need for Flexibility in Pricing The subscription economy has driven a shift in customer expectations.

Payment Features 59

Payment Features Subscription Pricing Technical Review 59

USIO

JANUARY 15, 2024

Predictable Revenue Streams: Subscription models provide a consistent and predictable revenue stream for SaaS companies. Customer Retention: Subscriptions encourage customer loyalty as users are committed to the service for a predefined period. This reduces the churn rate, ensuring a more stable customer base.

SaaS Payments 130

SaaS Payments Payment Services Payments Payment Solutions 130

User Pilot

SEPTEMBER 4, 2024

– Total customers acquired : This metric doesn’t account for the cost or profitability of acquiring these customers. – Monthly revenue per customer : It doesn’t consider the long-term value of a customer or account for potential churn. To maximize long-term profitability.

Product Marketing 105

Product Marketing Metrics Customer Lifetime Value Marketing 105

User Pilot

NOVEMBER 28, 2023

Customer lifetime value. The total revenue a company can expect from a single customer over the course of their relationship. Customer activation rate. Monthly and annual recurring revenue. Then, multiply this figure by the average customer lifespan to get your customer lifetime value.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

Valuize Consulting

MARCH 16, 2025

AI is not just an enablerits a strategic necessity for driving customer value, retention, and revenue growth Moving Beyond Features: The Outcome-Centric Imperative Your sales and marketing teams tout the benefits of your platform. We call these Value-Based Outcomesthe foundation of an integrated customer lifecycle strategy.

Scale 52

Scale AI Customer Lifetime Value Technical Review 52

Incredo

JULY 14, 2019

The subscription pricing model is a business model in which a customer pays a recurring fee on a regular basis (weekly, monthly, quarterly or annually) to use a service or product. That means a company generates revenue on a regular basis based on how many customers it has and what subscription plan they choose. Key finding?

Payment Features 184

Payment Features SaaS Payments Payment Methods Subscription 184

Neil Patel

MARCH 2, 2021

While this is the quick and dirty calculation, what happens if customers make more than one purchase over their lifetime? The purpose of customer lifetime value (CLV) is specifically designed to resolve this. As in our previous example, the amount is worth only the money extracted from customers.

Acquisition 145

Acquisition Metrics Customer Lifetime Value Advertising 145

Stax

MARCH 18, 2025

Part of this can be attributed to the SaaS model’s unique aspect of relying primarily on future revenue. It makes most of its revenue from immediate, one-time purchases, like a bedroom set. Churn is the percentage of customers that end their subscriptions within a certain amount of time. Customer lifetime value.

Scale 117

Scale Payment Services Payments SaaS Payments 117