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5 Interesting Learnings from Xero. As It Approaches $1B in ARR.

SaaStr

Most of the companies in this 5 Interesting Learnings Series have had net negative churn from SMBs (e.g., Xero’s SMB churn isn’t zero. Aim for that at least in your Very Small Business segment if you can, and if you can provide at least as much value as Xero. Customer Lifetime Value is 81 months, from SMBs.

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5 Interesting Learnings from Xero. As It Crosses $650m in ARR.

SaaStr

What lessons can we learn from this huge Kiwi SMB success, for other founders? ” So even in SMB sales in smaller markets, if you take dominant market share — you can get to $500m+ in ARR! ” So even in SMB sales in smaller markets, if you take dominant market share — you can get to $500m+ in ARR!

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How to Cross 500,000 SMB Customers with Bill’s Founder CEO Rene Lacerte

SaaStr

SMB customers. The first 90 days of customer adoption are make-or-break Bill.com discovered their highest attrition occurs in this critical window, after which customers become remarkably sticky. But for us, six quarters is the target because customers are expected to last longer than four years.”

SMB 130
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Creating An Enterprise SaaS Marketing Strategy

User Pilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers.

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SaaS Conversations: Building a Culture of Metrics

OPEXEngine

Mike shared how the metrics for a fast paced, monthly rhythm of an SMB SaaS company, like Hubspot, had a different rhythm at a cybersecurity enterprise sales company with longer sales cycles. through today’s SaaS 4.0. Watch the webinar live here. As the SaaS industry has evolved, so too have the metrics and company management structures.

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Why your LTV might be higher (or lower) than you think

Point Nine Land

If you’re an early-stage SaaS startup, still in the process of getting to Product/Market Fit, or doing your first experiments to attract and convert leads, you shouldn’t worry too much about customer lifetime value (LTV or CLTV) and related metrics. This is not an unusual pattern in SMB SaaS. That makes no sense.

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Top 15 Customer Engagement Ideas to Improve Retention Rate

User Pilot

TL;DR Customer engagement involves all interactions with customers along their journey. Engaged customers are loyal customers. They renew subscriptions and spread positive word of mouth, increasing customer lifetime value , driving sales, and boosting profits. The Annual Dreamforce conference.