USIO

JANUARY 15, 2024

Customer Retention: Subscriptions encourage customer loyalty as users are committed to the service for a predefined period. This reduces the churn rate, ensuring a more stable customer base. Lifetime Value (LTV): Subscription models often result in higher customer lifetime value.

SaaS Payments 130

SaaS Payments Payment Services Payments Payment Solutions 130

Tom Tunguz

FEBRUARY 20, 2024

They’ve embarked on a platform strategy 5 years ago & there are some positives but also some significant challenges. The company is buying out customer contracts for six months to win over new business. The company embarked on a suite strategy 5 years ago to capture more customer budget by cross-selling products.

AI 222

AI Outsourced Development Customer Lifetime Value Cybersecurity 222

FastSpring

APRIL 26, 2022

In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Part II: Five Proven Strategies for Reducing SaaS Churn. Table of Contents.

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

Intercom, Inc.

APRIL 14, 2020

This has long been one of the most popular topics on Inside Intercom, and over the years we have examined retention from a number of different perspectives – from measuring net dollar retention to understanding activity churn; from cohort analysis to re-engagement messaging strategies. Customer retention is the new conversion.

Retention 245

Retention Customer Lifetime Value Churn Acquisition 245

User Pilot

APRIL 10, 2024

The longer you can retain your customers, the more revenue you make and save from not having to find new ones. This article will walk you through what customer retention management is and provide you with some top customer retention tactics and strategies. Stickiness metric formula.

Retention 98

Retention Metrics Strategy Management 98

User Pilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Implement your product experience strategy by developing an execution plan with a timeline.

Strategy 105

Strategy Customer Lifetime Value Onboarding User Experience 105

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Start building your marketing growth strategy by setting goals. What are the four growth strategies?

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

User Pilot

NOVEMBER 19, 2023

It’s much easier to sell to existing customers than to win over strangers, but how exactly do you cross-sell to SaaS users? This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Effective cross-selling offers the following benefits: Adds more value for existing customers.

Customer Lifetime Value 101

Customer Lifetime Value Strategy SaaS Business 101

Intercom, Inc.

OCTOBER 18, 2021

Product metrics are data measurements that businesses use to evaluate the success of a product and determine how customers are engaging with it. Popular metrics like churn rate and conversion rate inform product strategy and help various company stakeholders to understand a product’s value. Not all products are the same.

Metrics 269

Metrics Customer Lifetime Value User Experience Engagement 269

User Pilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers. Why is customer acquisition important?

Acquisition 105

Acquisition Strategy Social Media Customer Lifetime Value 105

SaaStr

APRIL 30, 2022

Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & And what are the different pricing strategies? And it can actually be helpful in terms of customer acquisition. MRR, obviously. Or maybe ARR, depending on your model. & a few others. Transcript.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

User Pilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

Strategy 105

Strategy SaaS Customer Lifetime Value Development 105

Stax

MARCH 16, 2025

Key metrics include customer churn rate, revenue churn, and net revenue retention (NRR). Lower churn leads to higher customer lifetime value (LTV), better brand reputation, and increased revenue. Happy customers bring referrals, fueling organic growth.

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

User Pilot

APRIL 30, 2024

From the article, you will learn why you should develop a value-based growth strategy for your SaaS and how to do it. TL;DR Value-based growth is a strategy that prioritizes delivering value to customers. A robust customer success strategy enables customers to get the most out of the product.

Strategy 105

Strategy SaaS Customer Lifetime Value Education 105

User Pilot

APRIL 8, 2024

Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies. Account expansion through upsells and cross-sells increases customer lifetime value without elevating CAC. Instead of taking money from customers upfront, PLG enables users to experience value.

Strategy 100

Strategy Business SaaS Customer Lifetime Value 100

Intercom, Inc.

AUGUST 23, 2022

In fact, 93% of customers are more likely to remain loyal to companies with excellent support. So, with a great support strategy you can reduce churn, improve customer lifetime value, and overall boost your bottom line. Here are four areas where you can supercharge your strategy.

Customer Support 211

Customer Support Retention Headcount Customer Lifetime Value 211

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? The big deal is turning them into paying customers who keep renewing their subscriptions long-term. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. But look no further!

Retention 98

Retention Strategy Marketing Customer Lifetime Value 98

Buffer Resources

JUNE 13, 2024

Without a solid distribution strategy, even the best creative can get lost in this vast universe of content, failing to make an impact and costing you dearly without generating the intended ROI.   Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency.

Strategy 129

Strategy Social Media Development Team Review Software Review 129

User Pilot

JULY 20, 2023

Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. But you can turn all that around with the right strategies. Identify at-risk customers using NPS surveys. Analyze customer behavior using in-depth segmentation.

Churn 98

Churn SaaS Payments Payment Solutions Strategy 98

User Pilot

FEBRUARY 9, 2023

If you’ve been in the product and SaaS space for a bit, there’s no way you haven’t heard the term product-led growth strategy. TL;DR Product-led growth is a business strategy that relies on the product as the main driver of growth. If the product is good enough and drives value for customers, they are happy to pay.

Strategy 98

Strategy Scale Customer Lifetime Value Onboarding 98

User Pilot

MARCH 25, 2024

While acquiring new customers is important, it’s more expensive than customer retention. In this article, we explore what customer attrition is, why it matters, and 15 effective strategies for strengthening customer relationships, boosting loyalty, and driving long-term growth.

Underperforming Technical Team 104

Underperforming Technical Team SaaS Payments Payment Methods Payment Solutions 104

Totango

MAY 7, 2024

Strategy #1: Use a RACI matrix to assign ownership At Totango + Catalyst, we’ve found that using a responsibility assignment matrix (also known as the RACI matrix) has been a great way to get our CS and Sales teams on the same page. Strategy #2: Align on customer outcomes Both teams should be laser-focused on customer results.

Strategy 103

Strategy Sales Customer Lifetime Value Revenue 103

User Pilot

JUNE 17, 2024

Learning how to create a product-led growth strategy can transform your business. Let’s explore what a product-led growth strategy and its benefits are, and look at different strategies any SaaS can create and implement. But where can you get started to start driving growth and success?

Strategy 103

Strategy Scale Acquisition Retention 103

User Pilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? And what are some of the best practices and examples across the customer journey?

Customer Success 98

Customer Success Strategy Customer Lifetime Value SaaS 98

Subscription Flow

APRIL 18, 2024

In such a scenario, what subscription-based businesses like these dating apps usually do is they redirect their energies into improving their customer lifetime value by reworking their customer engagement model. What is the Customer Lifetime Value and Why Does it Matter (in the long run)?

Engagement 105

Engagement Customer Lifetime Value Revenue Payment Features 105

User Pilot

MAY 20, 2024

Are you trying to develop a customer advocacy strategy for your SaaS but not sure how to go about it? You will find out what customer advocacy is, how it improves retention and other key metrics, and learn about different types of customer advocacy programs and how to build them. Let’s get into it, shall we?

Scale 105

Scale Strategy Social Media SaaS 105

User Pilot

JULY 27, 2024

You will also see different examples of user segments and learn how to implement your segmentation strategies with Userpilot to improve customer engagement. TL;DR Data-driven customer segmentation involves dividing your customer base into sub-groups sharing certain characteristics, like age or survey responses.

Engagement 105

Engagement Data Strategy Systems Review 105

User Pilot

MARCH 27, 2023

How do you increase customer adoption to grow your product ? Plus, learn the proven strategies that help SaaS companies increase their customer adoption rates. TLDR; Customer adoption is the process of continuously learning how to use a product and exploring its full potential. Why is customer adoption important?

Metrics 98

Metrics Strategy Customer Lifetime Value Innovation 98

User Pilot

MAY 20, 2024

Wondering how to improve customer retention? The article shares 20 actionable customer retention strategies for your SaaS! TL;DR Customer retention is your ability to keep users using the product. Offer personalized onboarding experiences to help users quickly realize product value.

Retention 105

Retention Strategy Sales Recruiting Scale 105

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Strategy 105

Strategy Marketing Social Media AI Search 105

User Pilot

SEPTEMBER 10, 2024

According to a Foundry 2023 report, 93% of all companies have already adopted or plan to adopt a digital-first business strategy. That’s why it’s fundamental in product management to build a product that anyone can successfully operate—opening the door to increased satisfaction and customer retention.

Management 111

Management Strategy Technical Review Software Review 111

User Pilot

AUGUST 18, 2024

A well-crafted go-to-market strategy could be your secret weapon. In this article, we’ll take a quick look at Maja’s journey and discuss the steps to build a GTM strategy. In an upcoming talk , Maja Voje will share insights into the go-to-market strategy for AI-first products. What is a go-to-market strategy?

AI Search 105

AI Search AI Scale Strategy 105

User Pilot

AUGUST 30, 2024

This article will show you how to master customer segmentation, so you can stop guessing and start delivering exactly what your customers are looking for. TL;DR Customer segmentation models are ways of dividing customers into groups with shared traits to effectively tailor your product and marketing strategy.

Strategy 101

Strategy Social Media Payment Features Engagement 101

FastSpring

JANUARY 7, 2021

Yet, implementing a customer loyalty program alone isn’t enough. To make sure that your strategy is working, you need to measure the effectiveness of your loyalty rate. The great news is measuring customer loyalty has never been easier. Customer Lifetime Value (CLV). Net Promoter Score (NPS).

Customer Lifetime Value 148

Customer Lifetime Value Scale Forecasting Engineering 148

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Best practices for effective customer acquisition and product-led growth.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

FEBRUARY 28, 2023

Which are the best user adoption strategies for driving growth in SaaS? In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one. TL;DR User adoption happens when users learn how to use a product and discover its value. Why is user adoption important?

Strategy 98

Strategy Software Review Business SaaS 98

User Pilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Identify customer touchpoints and map the customer journey.

Engagement 97

Engagement Strategy SaaS Customer Lifetime Value 97