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The learning: When you solve a genuinely hard problem, you get three moats for free: Technical advantage through innovation Legal protection through patents Thought leadership in the space 2. Turn Your Customers Into Your Marketing Engine The second breakthrough was making customersuccess the core growth engine.
The good news today, is there are tons of customersuccess veterans out there. Even just a few years ago, there weren’t enough folks when enough experience to be your first “head of customersuccess.” ” But the bad news is, many can’t really do the job a start-up needs at a leadership level.
.” What Will AI Change in Go-to-Market “It will lead to a next level of transparency for leadership,” Jason answers. For years there’s been a QA space where businesses were manually grading thousands of customersuccess agents. It will be a big change and a lot of friction.
The landscape of customersuccess has been evolving rapidly. So much so that we seem to be releasing new content on customersuccess just about every week. Today we’re focusing on actionable insights you can use to drive down churn with customersuccess in today’s new era of SaaS efficiency.
Speaker: Dennis Snow, President, Snow & Associates
While it's essential to creating the perfect customer journey, it's only one aspect. Not only does it take powerful leadership, but a complete shift in focus: your company must be customer-centric in every function. Build “walk-through-fire” customer AND employee loyalty. Inspire personal accountability in the workplace.
Key points about SaaStr Annual : Focus on SaaS: Primarily focused on all aspects of SaaS business including sales, marketing, product development, and customersuccess. Large Audience: Considered the biggest SaaS conference with a large number of attendees from leading SaaS companies, startups, and venture capital firms.
” A company is fundamentally a collection of interlocking systems: Lead-to-cash systems New product introduction systems Talent acquisition systems Customersuccess systems The magic happens when these systems work together seamlessly. The ideal leadership hire is someone who has seen both startups and scale.
This does drive me nuts as a customer of SaaS products, when I talk to the CS team and especially the CS leadership of SaaS products at $50m-$200m+ ARR … and they literally not only have no idea how to solve my problem, but often don’t even fully understand it. The post CustomerSuccess: Do They Need to Be Product Experts?
The most important leadership framework is to establish and grow this team culture. Without it to lean on, other frameworks simply won’t be as successful. Set and maintain a quarterly cadence for success across all teams and team members. A high growth, high-performing sales team’s success rests on strong frameworks.
Under his product leadership, Procore has grown exponentially, went public in 2021, and recently crossed the coveted $1B ARR milestone. Balanced Metrics : While they track traditional SaaS metrics, they also measure customersuccess indicators specific to the construction industry.
CustomerSuccess isn’t just for established leaders; it also helps growth-stage companies compound their growth through retention, upsell and expansion. ChurnZero Chief Customer Officer Alli Tiscornia explains why earlier is better, and how to build a CS team that scales for the future. When should you start customersuccess?
How can you bridge the gap between sales and tech to drive customersuccess? The 3 Building Blocks The three building blocks that bridge the gap between sales and Field CTOs are: Product knowledge Balance Trust Building Block #1: Product Knowledge Field CTOs must work closely with sales from a customer perspective. . #1:
Why CustomerSuccess and Product Should be Best Friends. Why CustomerSuccess and Product Should be Best Friends: Lessons Learned with AWS’ Head of CustomerSuccess Harini Gokul. CustomerSuccess is a team sport – we play well with Sales and Solution Architecture.
Few people have more experience with this move than Linda Lin , Director of CustomerSuccess at the revenue intelligence platform Gong. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges. For Linda, it all comes down to your approach to customersuccess.
This inefficiency stemmed from the high costs associated with maintaining sales development representatives (SDRs), customersuccess managers (CSMs), and account executives. Strategic Transformation The company’s leadership, including CEO Tim Sang, recognized that their challenges extended beyond typical growing pains.
SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customersuccess. Bringing your leadership team to SaaStr Annual allows for compressed learning experiences that would otherwise take months to acquire.
Whats the one thing that wont change in customersuccess this year? So how should you position yourself for 2025s incoming customersuccess trendsand should you be nervous, optimistic, or a cautious blend of both? ” So what 2025 customersuccess trends can we anticipate? The pace of change itself.
For us, that means including a clear understanding of the challenges and obstacles facing AEs, SDRs, CSMs and Revenue leadership. The NLP (Natural Language Processing) technology has even provided guidance on how to handle COVID-19 discussions with customers and prospects. .
Intriguing Session Slides: Last but not least: Marketing SaaStr Session #5: “The How and Why of Category Creation and Leadership with BlackLine’s CMO”. CustomerSuccess Sessions at SaaStr 2021. Presented By: Andres Botero – CMO – Blackline – @BlackLine. Video: HERE.
She should hire leaders for Sales, Marketing, Engineering, Product and CustomerSuccess, or at least most of them. I still believe a CEO should “do it all” in terms of building a decent management team first before hiring a COO. But now, I see that if you can hire a great COO as soon as possible after that, you can scale faster.
Who is Peter Gassner CEO and Founder of SaaS Leader Veeva Systems Peter Gassner has established himself as a significant figure in enterprise software, particularly through his leadership at Veeva Systems. They expanded into quality, regulatory, clinical and more – capturing more and more of each customer’s tech stack.
From startup to $500M CARR, Spencer Burke, SVP of Growth at Braze, shares how Braze scaled a growth and customersuccess team. This shifted from doing odd jobs to a deep focus on customersuccess and scaling teams around customersuccess. Braze invested in this, and the leadership team agreed to do so.
There are so many questions to answer when considering how to scale a customersuccess team. Whatever the decade it originated, if you fast forward to today, this concept certainly crosses many customersuccess leaders’ minds as they’re considering growing their teams. So, why does any of this matter in customersuccess?
Sales breeds leadership. Someone to take over the hackey way you pick features, drive engineering to get there, and also, to live at the intersection of sales, customer sucess and dev. A “head” of product that sales, engineering and customersuccess won’t respect … can’t get the job done. You can’t go too junior here.
And since customer lifetime value and NRR are integral to broader revenue goals, it is time for CS to embrace the predictive, in which strong forecasting begets lower churn. Weve outlined a process for data driven customersuccess renewals forecasting, plus some extra tips on how ChurnZero can help. Where can you start?
Customersuccess is all about outcomes. What does NRR have to do with customersuccess? PST — Former VP of CustomerSuccess and current founder and Managing Partner at Success Venture Partners, John Gleeson, shares his lessons learned scaling customersuccess from $1M to $300M in ARR.
They need to hear the customer and use that feedback to refine products. There’s also a management and leadership layer to enable and coach individual contributors. On average, as companies move up toward the $15M ARR mark, they’re doubling their team size on the sales, marketing, and customersuccess side.
24 SaaStr 195: How To Truly Understand The Politics of Selling to Enterprise, Why Current Org Charts Are Upside Down and What Your CustomerSuccess Team Has To Be Obsessed with Doing with Dan Reich, Founder & CEO @ Troops.ai. #23
Should you be charging for customersuccess? Why not take customer-facing services as seriously as our products? It’s also a major strategic shift that comes with plenty of challenges, including internal and customer resistance. Charging for customersuccess: the pros and cons.
Too many customer teams are still relying on mismatched technologyand it’s holding them back. ChurnZeros latest CustomerSuccessLeadership Study found that technology adoption shifts depending on company size by revenue. A CRM is a great tool for sales operations, but it falls short for customersuccess needs.
We get hundreds of thousands of support tickets…lines of feedback through the product, and of course, we interview our customers to learn how they’re using the product and what they’re looking at in the product.”. However, if you want to build a successful product, you must also create a best-in-class service experience as well.
But the drive and passion remained, and leadership didn’t give up. Because when we looked at our data, we saw that we had much more success sub 5,000 employees,” Blosser says. Leadership introduced a high-velocity playbook and refocused the company downstream. Sometimes it can take longer.”
Most SaaS companies will have existing customers. Some of these customers will be insulated from the virus. Customersuccess and account management teams should focus on understanding customer health. Sixth, leadership. Great leadership is different than great management. Others may benefit from it.
Many founders find themselves confident in one area of their business, whether it be the product, customersuccess, or, in Schuck’s case, sales. However, leadership soon realized that they needed to put more thought into unifying the cultures, and Schuck made sure to preserve some of the original DiscoverOrg culture in the merge.
A $1B Acquisition with a Singular Leader for Both Sales and CustomerSuccess In 2017, tech leader Vikas Bhambry found himself at a crossroads. Kustomer, a SaaS startup navigating leadership changes, unexpectedly handed him the reins to both sales and customer experience/success. Lets get into it.
But what I learned, after years of procrastinating on tough moves for our leadership team, is that the leaders’ teams suffer greatly through that inaction. Lesson: Be REALLY careful about custom deals and make sure they are worth it. Mistake: Not investing in Digital CustomerSuccess early The cobbler’s kids often have no shoes.
Per the 2024 CustomerSuccessLeadership Study , 51% of CS teams are responsible for renewal revenue and 41% for expansion revenue. We are excited for this recognition as a Leader in the Gartner 2024 Magic Quadrant for CustomerSuccess Management Platforms report*. and/or its affiliates in the U.S.
At Totango + Catalyst, we made a strategic decision to challenge the script on revenue priorities, empowering customersuccess managers (CSMs)—those mostly intimately aware of customer needs and goals—to own core renewals, expansions, and upsells. The results? They’re critical for execution.
Examples include: Thought Leadership : Actively source and share opportunities for customers to showcase their expertise. Personalized Event Recommendations : Demonstrate a deeper understanding of customer needs by recommending relevant events that align with their growth goals. Is customersuccess COGS or OpEx?
When your CFO doesnt see the direct link between customersuccess and the financial metrics they track, its harder to persuade them to invest in CSwhich can ultimately lead to preventable churn. What are the top takeaways for working more effectively with your CFO as a customer leader?
Mistake 10: Not Being Yourself A lot of leadershipsuccess is figuring out who you are and leaning into whatever you’re good at. Scaling a business will be different for everyone because every business is different. Sure, you have to strive for it, but what matters is how much you’re growing going forward.
Totango’s customersuccess software drives cross-functional enterprise teams toward enhanced productivity, retention, and growth. The best of customersuccess At Totango, we know just how important it is for customers to receive not only a high-quality product but one that has been thoroughly vetted by their peers.
But the entrepreneurs who take their work to the next level by publishing content about what they’re building at the earliest stage will give themselves a sharp edge in the thought leadership department. . You’ll want them to be a powerful individual contributor but also exhibit leadership in their own right.
As a leader in customersuccess, who’s your friend in the C-suite? Is the customer journey mapping exercise a worthwhile effort? Who owns the customer community for your organization? 2023, Chris Dishman , Totango’s SVP of Global CustomerSuccess, hosted the lively Hot Takes! We hope so!
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