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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. Skimming is less common in the software world because few startups develop a product at launch that will be accepted by the most sophisticated customers (and those willing to pay prices that generate the greatest margin).

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The Three Types of Customer Success Teams

Tom Tunguz

A decade ago, Gainsight championed the creation of the customer success category. People curious and passionate about customer success convened at the Pulse conference to debate customer success. Ten years hence, customer success continues to evolve.

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The Rise of Vertical SaaS: Achieving 110% NRR from SMBs with Mangomint’s CEO

SaaStr

Mangomint has one onboarding manager for every two sales reps, but with no contracts and a 30-day free trial, onboarding starts during the trial. Mangomint has worked hard to create an incentive structure that makes it attractive for sales reps to invest in customer success. Daniel talks to at least 5-10 customers every week.

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4 Unexpected Learnings from Databricks’ Sales Growth Machine From Its VP of Sales

SaaStr

4 Unexpected Learnings from Databricks’ Sales Growth Machine Calendar scraping reveals top performers spend disproportionate time on new prospects – Databricks uses calendar data to track how their best AEs allocate time, discovering that overachievers focus on prospect development over existing accounts.

Scale 207
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The Enterprise Journey: 8 Keys to Going Upmarket Successfully with Workiva’s CEO Julie Iskow

SaaStr

Look for an innovative enterprise customer who: Is willing to be a development partner Has clear needs you can solve today Will give you access to testing environments Can help shape your roadmap The goal isn’t to build custom features – it’s to deeply understand enterprise requirements and bake them into your core product.

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Transitioning from Sales-Led to Product-Led Growth and Scaling to $100M ARR With Apollo’s CEO Tim Zheng

SaaStr

This inefficiency stemmed from the high costs associated with maintaining sales development representatives (SDRs), customer success managers (CSMs), and account executives. Apollo’s sales-led approach was proving unsustainable, spending one dollar to acquire just eighty cents of revenue.

Scale 165
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9 Easy Sales Concepts So Many Get Wrong with Sam Blond, Former CRO Brex

SaaStr

1: Don’t Outsource Recruiting Founders and sales leaders often ask Sam, “Which external recruiting firm do you recommend for sourcing and hiring sales leaders, AEs, or whatever the hire-of-the-day is?” So much effort goes into developing a product for a new product launch. They were everywhere on social that day.