User Pilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Marketing 104

Product Marketing Strategy Marketing Market Research 104

User Pilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Insights collected from user interviews, surveys, and other market research will come in handy here.

Strategy 111

Strategy Social Media Market Research Pricing 111

Intercom, Inc.

AUGUST 17, 2018

For example, someone searching for “live chat for user onboarding” is sent to a different DRLP than someone searching for “live chat for customer support”, because they are likely only interested in the features related to their respective use cases. Step 2: Identify your target audiences.

Scale 136

Scale Underperforming Technical Team Advertising Market Research 136

User Pilot

NOVEMBER 30, 2023

You can collect feedback from your customer base via in-app surveys, feedback widgets, interviews, and by monitoring social media mentions and reviews. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Spotting market gaps: social listening.

Underperforming Technical Team 105

Underperforming Technical Team Marketing Market Research Outsourced Development 105

Intercom, Inc.

AUGUST 26, 2020

Top businesses like MongoDB, Aer Lingus, and Medallia are already seeing the benefits of the Conversational Support Funnel with Intercom. Intercom commissioned an independent market research firm to survey a random sample of 593 support managers and leaders. Are you ready to join them? Learn more here.

Trends 233

Trends Scale Headcount Technology 233

User Pilot

JULY 31, 2024

A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration. A successful product development strategy begins with market research to understand the target market and competition.

Development 104

Development Strategy Market Research Innovation 104

User Pilot

OCTOBER 17, 2023

Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

Payment Methods 103

Payment Methods Payment Solutions SaaS Payments Payment Services 103

User Pilot

AUGUST 30, 2024

Account expansion opportunities (the best time to engage customers with upsell/ cross-sell messages). Analyze customer service data Customer service data can also be quantitative and qualitative. For example, you could analyze the number of customer support tickets as well as their contents. Support emails.

Social Media 105

Social Media Underperforming Technical Team Market Research Data Analysis 105

Intercom, Inc.

MAY 9, 2018

Market research. the best content on product management, marketing and customer support. The role of Bizops in this situation is to provide a pool of flexible, high-horsepower generalists who can step in and fill those gaps by employing some combination of: Business intuition. Financial modeling. Process hygiene.

Scale 182

Scale Sales Hiring Headcount Scaling 182

User Pilot

NOVEMBER 29, 2023

The best product research tool for your business can provide the data you need to make informed decisions for product development , allow you to conduct market research, and mitigate risks associated with product launches. Features : Does the tool have the right features for your research objectives? Qualtrics.

Strategy 104

Strategy Scale Outsourced Development Market Research 104

Totango

JULY 15, 2021

The COO may be tasked with managing a variety of issues for the company, including financial growth, development, sales, marketing, research and human resources. They are tasked with aligning all revenue-related tasks, such as pricing, sales, customer support, marketing and revenue management.

Sales Hiring 128

Sales Hiring Customer Success Market Research Leadership 128

User Pilot

APRIL 18, 2023

We’ll look at demographic, market research, and customer satisfaction survey questions, among others. Market research survey questions Market research questions help you learn more about your customer base. In-app market research survey. Why or why not?

Scale 98

Scale Market Research Scaling Churn 98

Neil Patel

NOVEMBER 20, 2020

Whatever your goals, Shopify has a plan to suit your business needs and allows you to make the most of their customer support and a wide range of helpful plugins. Oberlo is a Shopify app that links you to a large market of suppliers, allowing you to choose from a huge range of products and sync them to your website in seconds.

Payment Methods 141

Payment Methods Payment Features Payments Scale 141

User Pilot

JANUARY 17, 2024

Here are the 15 most effective ways to scale your SaaS business: Create a solid customer acquisition strategy. Optimizing your marketing strategy to cut costs. Constantly perform market research to identify expansion opportunities. Use content marketing and SEO to educate and attract potential users.

Scale 105

Scale Scaling SaaS Underperforming Technical Team 105

User Pilot

NOVEMBER 10, 2022

Process pain points happen when the customer experiences friction and struggles to do things because of the current process. Support pain points occur when the customer support teams provide insufficient help or there aren’t enough available resources for the customer. Perform qualitative market research.

Underperforming Technical Team 98

Underperforming Technical Team Sales Recruiting User Experience Customer Support 98

Andreessen Horowitz

JUNE 6, 2024

You’ve found product-market fit before, so we’re not going to rehash those processes for you. You identify a strategically wise problem to solve, build a solution, and conduct market research—then you align on your pricing metric, segmentation, and willingness to pay.

Pricing 97

Pricing Scale Generative AI Customer Support 97

User Pilot

NOVEMBER 21, 2023

Develop a product that meets customer needs and expectations. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Train the customer support team on the product and give them time to develop support resources.

Underperforming Technical Team 104

Underperforming Technical Team Sales Recruiting Social Media Market Research 104

User Pilot

JANUARY 28, 2024

So, what’s the best time to trigger market research surveys? While the obvious answer is during product development , you can also do it at regular intervals to keep track of customer preferences. Market research survey. Customer satisfaction survey. How large is your company?

Scale 96

Scale Market Research Software Review Churn 96

User Pilot

JUNE 28, 2023

TL;DR Creating an effective customer feedback question is key to understanding your product and how your customers experience it. Good customer feedback questions for market research help you understand how your user found your product and why they chose you over the competition. If yes, please list them.

Market Research 98

Market Research Scaling Branding Social Media 98

User Pilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Common types of personas Each type of persona serves a specific purpose in user research and marketing. Collecting high-quality data for personas ensures they are based on real user behaviors and needs.

Technical Review 105

Technical Review Software Review Market Research Interviewing 105

User Pilot

JULY 16, 2024

Technical product manager responsibilities include: Conduct user and market research to understand user pain points. They may also engage more in sales engineering and customer support than their regular counterparts. Develop the product vision and expand on the strategy.

Management 111

Management Engineering Data Analysis Software Development 111

Intercom, Inc.

MAY 17, 2018

Well, you have a backlog with customer support, but also our marketing products are more popular on a Monday because people are checking reports to fill in their spreadsheets. However, the whole right-hand panel of that same inbox will turn into a customer support column, which shows: “Here’s Bob.

Sales Hiring 202

Sales Hiring Interviewing Scale Underperforming Technical Team 202

Intercom, Inc.

DECEMBER 18, 2019

Intercom has been holding events for years now, from large-scale world tours to more intimate Building Intercom events, with our founders, leaders and teammates delivering acclaimed talks on everything from building software to scaling your customer support team. This research culminated in our first ever “ Chatbot Trends Report.”

Scale 30

Scale Onboarding Scaling Content Marketing 30

User Pilot

MAY 30, 2024

Customer interviews Similar to customer surveys, customer interviews are an excellent tool for collecting product feedback and conducting market research. Unlike surveys, though, they involve direct interactions with customers, giving you more flexibility. Customer support ticket example.

Social Media 104

Social Media Interviewing Scale SaaS 104

Totango

FEBRUARY 11, 2022

Despite this data on the importance of B2C customer experience, B2B brands have lagged in prioritizing their clients’ experiences. Just 14% of large B2B brands are truly customer-centric, according to research by market research firm B2B International.

B2B 114

B2B B2C Technical Review Systems Review 114

Neil Patel

AUGUST 17, 2021

Then, do some market research. Where else do your customers shop? Chances are that your target audience also shops with your competitors, so spend time doing your research here. These are the people who already identify with your brand, so look at what they have in common. Who are your biggest competitors?

Branding 145

Branding Social Media Marketplace as a Service Acquisition 145

User Pilot

JUNE 20, 2023

Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. Step 2: Conduct market research to gauge market demand Market research is a critical step in the product idea validation process.

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

User Pilot

AUGUST 21, 2024

Trigger contextual customer feedback surveys. Dig into your CRM systems and customer support interactions to gather insights. Track social media interactions to understand customer sentiment. Analyze this data to gain a comprehensive understanding of individual customer preferences, behaviors, and pain points.

Data 105

Data Social Media Interviewing User Experience 105

User Pilot

JANUARY 14, 2024

A degree in business, marketing, computer science, engineering, and data science can give you the foundation for a typical career path in product management. Many product leaders have a background in development, marketing , sales, customer support , UX design , and data management. What is a product manager?

VP of Engineering 105

VP of Engineering Management Underperforming Technical Team Compensation 105

User Pilot

JUNE 30, 2023

Social media platforms: Two primary ways to generate feedback on social media include engaging customers in the comment section of your posts and using the right tools to monitor brand mentions. Customer research questions using a welcome screen. NPS questions to ask: Would you recommend our product/service to others?

Scale 98

Scale Software Review Underperforming Technical Team Social Media 98

Sales Hacker

JULY 7, 2021

The buyer has reached the bottom of the sales funnel and has chosen a vendor based on features, pricing, set up costs, and customer support. The type of content you provide can be much more product-based, but with a focus on the ROI and how your product can increase revenue. But the journey doesn’t end here. Content creation.

Sales Funnel 121

Sales Funnel B2B Leadership Payment Features 121

User Pilot

JUNE 17, 2024

Blogs : Stay up-to-date on customer insights & AI (Userpilot), original customer surveys (Intercom), customer success insights (ClientSuccess), customer behavior & experience (Zendesk), and customer experience best practices (CustomerThink).

Management 52

Management Market Research Customer Support Trends 52

User Pilot

JUNE 17, 2024

Customer Retention : Keep users engaged with continuous product value. Let’s go over the steps to build a product-led strategy: Define your ideal user : Conduct market research and create user personas to design an effective product-led strategy. Expansion : Drive growth through satisfied users advocating for the product.

Strategy 103

Strategy Scale Acquisition Retention 103

User Pilot

JULY 29, 2024

Customer feedback surveys , triggered by tools like Userpilot, collect consistent quantitative data, providing reliable numerical insights into customer satisfaction and experiences. Tracking customer support data identifies common issues and areas for improvement , enhances service quality, and helps understand customer needs.

Data 105

Data Data Analysis User Experience Trends 105

Intercom, Inc.

JANUARY 14, 2021

They don’t have the discipline” Then, during my MBA, I went even deeper into the theoretical knowledge – marketing strategy, theory of segmentation, how to do market research, Lean Startup and customer development. Look, this is where marketing strategy and marketing research techniques come into play.

Strategy 225

Strategy Scale Systems Review Technical Review 225

User Pilot

JULY 27, 2023

It’s calculated by deducting all expenses, including both direct costs associated with delivering the SaaS product and indirect operating expenses such as sales and marketing, research and development, and administrative costs. Conduct market research. Come up with product and new feature ideas.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Neil Patel

OCTOBER 28, 2020

Some of the top features include: Unlimited monthly orders Free Oberlo Chrome extension Bulk orders Real-time order tracking Variant mapping CAPTCHA solver Ebooks, guides, and free learning tools 24/7 customer support Customizable listing information Powerful product data. This entry-level plan supports up to 10,000 products.

Software Review 110

Software Review Marketplace as a Service Systems Review Scale 110