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You can talk about the roadmap or sales strategy until you’re blue in the face, but if you don’t have the team to do it at scale, there’s no point in talking a ‘big game.’ ” The best sales leaders are the ones that are even better recruiters than the CEO. Nothing else matters, right?
Prashanth Chandrasekar, CEO @ Stack Overflow recently shared with our community the four key pillars he feels are necessary to propel a company to scale upward. Is your product sound, and does it solve a big problem for customers, enough for you to scale? Deliver repeatable value early in the customer’s journey.
Lucid is the leading provider of visual collaboration software with over 70M users worldwide. Stephanie Couzin, the VP of GTM Strategy and Ops, and Roderick De Greef, the VP of Sales and GM EMEA, share Lucid’s transition from a PLG company to a PLG and Sales-Led company. In their first year, they had their first paying customer.
Cloudinary VP of Developer Experience Sanjay Sarathy shares his journey to more than $100M and the lessons he learned along the way for building a PLG motion and an Enterprise sales motion. They didn’t initially envision being a large Enterprise sales organization. Let’s first start with how Cloudinary came to be. The takeaway?
Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customersupport — and is responsible for all business elements associated with marketing, including the tech stack. As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex.
Check out the low down on our sponsors for SaaStr Scale who are helping to make this event happen. Gainsig ht works to help businesses build deep and lasting relationships with their customers through their very own Customer Success platform. Freshworks. Unlocking the magic of communications that are improving human experience.
This year, we launched Scale , a new content strand focusing on how industry leaders are propelling their companies forward by keeping their customers front and center. . When we created Scale, we had no idea what the year would hold in store; we simply knew that investing in long-term customer relationships was the key to success.
It’s never remotely easy until you have a steady stream of leads and a decent 1.0 Don’t expect a sales magician. You ideally need to close the first 10–20 customers yourself, and then hire sales folks to help. You ideally need to close the first 10–20 customers yourself, and then hire sales folks to help.
Customersupport is more business-critical than ever. But in today’s fast-paced world, your customersupport can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customersupport tech stacks.
At Box, there was a culture and mindset shift early on that customer-facing teams shouldn’t live in silos. Every customer-facing team is on the renewals team: customer success, sales, product, customersupport, marketing, and of course, renewals. When it comes to your sales team, productivity is paramount.
We all talk a good game about the customer being the most important thing in our business. But the truth is, as most companies scale, the customer can feel further and further away. Customer empathy is often one of the first things to suffer as companies grow from startup to scale-up.
Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. And I’ve watched them fairly quickly scale, to soon they’ll be at 10 million in revenue. As they scaled, they radically changed how they did sales. Jason Lemkin: Okay. Let’s get it going. Times are good.
. “How can you ensure that your support team is still providing personable, conversational support at scale?” ” So as customersupport becomes increasingly digital-first, how can you ensure that your support team is still providing personable, conversational support at scale?
AI-powered Customer Onboarding and CustomerSupport We’re seeing a lot of companies using either AI tools they built themselves or through 3rd-party AI SaaS vendors have success helping users understand a new behavior or use a product for the first time. What’s Currently Working in AI for SaaS 1.
How Much of CustomerSupport Will AI Replace? How Codeium /Windsurf Built A Billion-Dollar AI Company and a Winning Sales Machine #2. The Top 10 Customer Success Metrics Investors Care About in 2025 with Gainsight CEO Nick Mehta #4. Gartner Says 80% #5. Top Pods and Vids: #1.
Tailored, in-context experiences have become table stakes, making the one-size-fits-all approach to customer communication a thing of the past. With that in mind, the challenge businesses now face is striking the right balance between personalization and scale – which, historically, has been a tricky line to walk.
From reactive to proactive customersupport. That’s where customer success differs from customersupport. Traditional customersupport is reactive; something has to stop working before the customer reaches out with an issue. On the other hand, customer success is proactive.
E.g., Sales +Marketing Expenses < First Year ACV = Success ? But maybe not while you are scaling, you can often afford to invest more if you have funding. One you may not have heard but it’s a good one — is Hire One Customer Success Manager for every $2m in ARR. I.e., keeping the Magic Number at or above 1.0.
The challenges facing customersupport leaders are more complex than ever. They need to be able to balance efficiency with a great customer experience , meet rising customer expectations , and keep team morale high , all while ensuring that they don’t blow through their budget or burn out their team.
Simultaneously, support teams are struggling with spikes in conversation volumes. A proactive customersupport approach is the key to regaining control. The typical support “strategy” is to let common issues roll in for support reps to address. What is proactive customersupport?
The internet is also driving an explosion in customer choice, allowing them to easily switch to businesses who provide better experiences. Delivering those better experiences requires a fundamentally new way to do customersupport, a messenger-based approach that works at internet scale.
Agentin: Autonomous Agents for CustomerSupport What They Do : Agentin has built an autonomous agent platform that handles complex customersupport workflows from end-to-end without human intervention. Why It Matters : Customersupport teams are drowning in tickets, with resolution times getting longer, not shorter.
Automation supercharges support, empowering teams to provide personal support at scale without overstretching your team – and our data shows support leaders are hungry for more. . The results reveal a clear appetite and need for automation to meet the challenges of a rapidly evolving support environment: .
We share their advice for other leaders looking to expand their customer care to more languages and timezones. The ROI of global customersupport. Setting up global customersupport requires dedication and investment. So excellent global customersupport can be a source of revenue. Increased revenue.
Agile principles can be a North Star for time-strapped support teams, helping them to keep the customer’s needs at the heart of their decisions so they can provide fast, personal support at scale. At WeTravel , adopting agile has allowed our small support team to focus on delivering big value to our customers.
Although it may seem like a no-brainer for businesses to offer customersupport in multiple languages, in a recent survey we found that the vast majority of businesses struggle to implement an effective multilingual support strategy. Benefits of multilingual customersupport. Here are our key findings: 1.
It becomes harder for the folks running things to make time to be inside their customers’ minds. If you’re a leader, he says, don’t try to scale your job. Since 2010, he’s helped the company grow to more than 40,000 customers and helped scale the support team to more than 500 employees to assist those users.
In the not-too-distant past, customersupport was seen as a hassle, a cost that had to be borne but which was really just a tax on success. If it wasn’t for those pesky customers with problems, profits would be through the roof, right? There is no escaping the fact that supporting your customers costs money.
Jess Clark, Head of User Experience at Calendly Jess leads Calendly’s user experience initiatives, working closely with Steven to create intuitive scheduling experiences that help people connect more efficiently and achieve their desired outcomes. His background combines deep product strategy with practical AI implementation experience.
Help desk metrics are measurements that allow you to track your performance and effectively adjust your strategy to provide better customersupport. They’re vital for gauging whether or not your current customersupport solutions are meeting the needs of your customers and your organization. Resolution Time.
We recently released more than 20 new features that make Intercom better at handling complex queries and therefore a better tool for offering world-class support at scale. The features combine to allow for sophisticated ticketing workflows behind the scenes, but with all the advantages that make our Messenger so popular with customers.
The Conversational Support Funnel can help you stay on top of your support, without increasing your overhead. Below, we share our favorite tips for proactively and automatically resolving queries, at scale. The post Tips for creating a great customersupport experience during the holidays appeared first on Inside Intercom.
For example, next generation marketing software might ingest structured data from Google Analytics and lead capture software as before. Data lakes allow for the storage of both structured and unstructured data at scale. For example, synthesizing insights across sales and customersupport conversations to prioritize product road maps.
As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. But I imagine it also leads to some, some friction and alignment issues. And then along the way.
“A team takes its tone from its leader,” says our Global Director of CustomerSupport Kaitlin Pettersen. Your support team is likely experiencing an array of unprecedented stressors right now, like tackling high conversation volumes, resolving stressed-out customers’ issues, and abruptly transitioning to working remotely.
Dedicated Slack Channel For Every Metric From the early days at Secureframe, they have had a dedicated Slack channel for every metric: every net new sale, every expansion, every churn, and every expense. But the reality is, if you’re scaling from $1M to $20M in ARR, you’re going to need to become best friends with your executive recruiters.”
To make a partnership successful, your startup will need to teach another sales team to sell your product. That means understanding your ideal customer profile, developing enablement materials to close those customers, and training new account executives to succeed in that effort consistently. The sales team asks for more leads.
In the world of customer success, there’s a constant pressure to scale while maintaining that personal touch that keeps customers loyal and engaged. The challenge is that traditional customersupport tools are not built to handle “human touch” at scale. AI can unlock empathy at scale.
paying customers in SaaS. And it’s very hard to support them with any customersupport or salespeople at that price point. At $12 a year, how much can you spend on live support? Or sales commissions? Even products that used to be super-cheap, have raised prices to achieve scale. Or even hosting?
What I mean is, in the early days, everyone is excited about your Free users, your single seat customers, and the little guys. But later … that fades: Sales doesn’t want to deal with smaller leads. Customer Success wants to automate away small customers. Marketing doesn’t get much credit for tiny opportunities.
Post PMF, when you start scaling your business, burn multiple is inflated due to R&D costs, a necessity for infrastructure and platform companies. Instead, when scaling, look at CAC payback. It’s the monthly sales and marketing spend ratio to the net new monthly profit—new MRR multiplied by gross margin percentage.
Scaling a SaaS to an 8-figure annual recurring revenue business without a traditional sales team is not just a possibility—it’s becoming a strategic imperative for many. Businesses can scale by enhancing the product experience, prioritizing customer success, and using data-driven insights to continuously improve the product.
It can be easy to consistently double revenue if you’re an early-stage company, but as you scale up, sustaining that becomes more difficult. Often abbreviated to CLV or LTV, this is the amount of revenue generated by a customer as long as they have an account with your SaaS company. Customer acquisition cost.
From our experience providing integrations to thousands of customers, here are the three key business process automations to help your growing company scale faster: 1. Through every sales cycle, there’s a need to share information from sales, accounting, customer success, and other teams. Customer 360.
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