Remove Data Remove Engineering Remove Underperforming Technical Team
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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? How do you scale PLG?

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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

In reality, effective marketing is deeply analytical and data-driven, with clear KPIs at every funnel stage. A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects. You assembled a talented team, built an amazing product, and established a growing SaaS business.

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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

ML products also require us to manage relatively large technology risks – this is an area where, unlike in most other product development, technical limitations might render the entire design impossible. New software engineers quickly learn that a lot of complexity arises from error handling. We can’t just build for the good path.

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The Compound Startup Advantage: Why The CEO of Rippling Believes Focus Is Overrated

SaaStr

Integration with underlying systems of record : At Rippling, all products tap into employee data, unlocking unique capabilities. Sales Organization Structure Conrad reveals his preference for dedicated sales teams for each product, despite internal disagreement. The proof of effectiveness?

Startup 157
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Stripe’s Will Larson on engineering and infrastructure management

Intercom, Inc.

As a startup scales, the importance of infrastructure engineers simply can’t be overstated. They’re the ones making sure your app is secure, that uptime looks good, and that the rest of your engineering org has the right tools to build features your users need and want. The tenets of foundation engineering at Stripe.

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Intercom presents Engineer Chats

Intercom, Inc.

For the very first time, we’re releasing Engineer Chats , an internal podcast here at Intercom about all things engineering. Previously hosted by Jamie Osler , a Senior Product Engineer at Intercom for over seven years, it’s now up to Principal Systems Engineer Brian Scanlan to pick up the baton and keep the chats going.

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Product Judgment: How some people can repeatedly create product success

Intercom, Inc.

I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. It takes years to build, and therefore ranges from very weak to very strong.