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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. Prospects were confused over how the marketplace worked and the sales team struggled to explain it.

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How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

Neil Patel

Data as a service (DaaS) is becoming increasingly popular. New advancements in cloud computing technology have made remote, cloud-based data storage and management easier to use and more accessible. Businesses using DaaS platforms can see improvements in data collection, usage, and management.

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SaaStr Podcast 436: The State of the Cloud 2021 with Bessemer Venture Partners

SaaStr

Here are the latest trends and predictions from the BVP team of Byron Deeter, Elliott Robinson, and Mary D’Onofrio. A lot of elements within Cloud have accelerated in a way that will reflect across long-term tech trends. Cloud Marketplaces. Data and machine learning infrastructure accelerates to new heights.

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The State of Cloud Marketplaces: A Look into the Data, Trends, and Findings for Software Sellers

OpenView Labs

So, it’s no wonder that it has been a massive year in the Cloud Marketplace business. We thought it would be great to take a look back at our State of the Cloud Marketplaces Report and share some of the key findings for those who may be planning to launch their Cloud Marketplace business in 2022. .

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My Mental Model for the World of Crypto

Tom Tunguz

Tokens might be used as stores of equity value, as a replacement for government money, to pay for a particular service, or simply as as collectible. Exchanges - exchanges are the marketplaces where people trade tokens to determine their value. These assets might be coins, tokens, NFTs and be used in different ways.

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G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs. And working at G2, she has access to a lot of data about what people are looking for.

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21 of The Top Product Announcements You Missed at SaaStr Annual

SaaStr

“Pendo for Startups” gives companies access to the product usage data that today’s investors consider alongside business metrics as they vet deals, as well as sentiment and guidance tools to improve product usage and adoption. Blissfully unveiled their SaaS Trends 2020 report, hitting on a few highlights in the virtual presentation.