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Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. As software continues to “eat the world” (as Marc Andreessen famously predicted), developers have gained significant influence in purchasing decisions. They care deeply about developer productivity and happiness.
million software developers worldwide. Given this diversity, it's important to be selective in the development services company with whom you choose to partner. You'll discover firms that are prolific in design/interface and light on development, and vice versa. How do they verify the ongoing progress of development?
But be careful, and mind the gap – the Founder-Developer Gap, that is! Hiring a hands-on lead developer might seem like the right move for an early stage startup. It’s understandable - a hands-on developer can produce a product. Founder-Developer Gap How big is your startup’s Founder-Developer Gap?
Explore how to create more sustainable solutions, manage in-licenses, comply with regulations, and develop strong customer relationships through ethical and responsible practices. June 20, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT Use Product Management Today’s webinars to earn professional development hours!
Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” ” or “Are you developing for desktop, tablet, mobile, or all three?” The innovator/developer relationship needs to be a conversation.
When speaking with founders and CEOs, we often hear concerns like this: My project manager is losing confidence in the development team. The Founder-Developer Gap and A, B, C Players The challenges that business leaders face when assessing development teams are a good example of the Founder-Developer Gap.
Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? Most software developers are skeptical.
Cloudinary VP of Developer Experience Sanjay Sarathy shares his journey to more than $100M and the lessons he learned along the way for building a PLG motion and an Enterprise sales motion. It was founded by three developers who owned a consulting firm previously, helping startups come to market. It wasn’t the focus.
After all, at the other end of the product development workflow is a real person relying on the products we're building to make their lives easier. When you add the complexities of working in a fast-moving organization, we can sometimes lose sight of the forest for the trees.
When HERE Technologies decided to make their location services APIs free for developers, they weren't just changing their pricing strategy - they were fundamentally transforming their entire business model.
” Frontline managers are the key link between sales strategy and execution, responsible for: Hiring and developing your next generation of top talent. ” Building World-Class Frontline Managers: The Framework Michelle shared her framework for developing exceptional frontline managers: 1. ” The bottom line?
GitHub, founded in 2008, is a leading platform for software development and version control that has made waves since 2018 with its AI Copilot. Copilot is a code completion tool so developers utilize it by starting to type code, and the copilot offers the rest of that coding suggestion based on the prompt.
Growing up on construction sites with parents in the industry, he developed an intuitive understanding of the challenges contractors face daily. Procore has developed several innovative approaches to achieve this: Construction Boot Camp: Every new employee, regardless of role, goes through a two-week immersion in construction.
Speaker: Emily Tate, Managing Director at Mind the Product
As product managers, making decisions is a key part of our roles. We are tasked with ensuring decisions are made across the entire spectrum, from the highly strategic (“Where is our product headed?”) to the very tactical (“Which bug should we fix first?”).
Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. Skimming is less common in the software world because few startups develop a product at launch that will be accepted by the most sophisticated customers (and those willing to pay prices that generate the greatest margin).
By tracking and targeting diverse industries from day one (even pre-revenue), they discovered that solutions developed for one vertical would spark demand in seemingly unrelated industries. This cross-pollination effect accelerated product development in unexpected ways.
What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell #3. Fixable Churn: You Have to Attack Both Top Videos and Podcasts: #1. 5 Things That Are Working and 5 Things That Arent in B2B SaaS AI with Ironclad’s CEO and a16z #2.
On the topic of building SaaS companies, Henry kicks off the conversation with: “I think a lot of bootstrapped founders who are less capital infused have to actually be great at developing their people. Almost equally to their ability to recruit great people. I bootstrapped ZoomInfo to 25 million in revenue.
Speaker: Edie Kirkman - VP, Digital at Focus Brands
By tapping into the wealth of customer and application data, product professionals can identify underutilized features, prioritize improvements, and streamline development efforts in partnership with the development team.
Under his leadership, the company has developed innovative AI-powered solutions for restaurant websites, online ordering, CRM, and marketing automation. Under his leadership, DoNotPay has pioneered the use of AI for consumer advocacy, including developing sophisticated AI negotiation systems.
Yes, Atlassian’s roots are selling to developers. 51% of Revenue From Outside North America A reminder to go global as early as practical. #4. 50% of Users on Business “Side”, 50% Technical An interesting breakdown across their core products. It’s split 50/50 at Atlassian. #5.
And just like product development, they take time to mature into something stable and reliable. Alex Rosenblatt, CMO at Datadog who joined as their first go-to-market employee and stayed for over eight years, learned this lesson the hard way. The problem?
Speaker: Shyvee Shi - Product Lead and Learning Instructor at LinkedIn
This presentation unveils a comprehensive 7-step framework designed to navigate the complexities of developing, launching, and scaling Generative AI products. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.
Youll need a product development team, at least a couple folks, to keep up with your much more complex roadmap. So best case, to get to $10m ARR from $1.5m, youll need at least 15 reps to get there, and really more so you dont stall out. And youll need a few managers to manage them. Youll need a full marketing team.
Look for an innovative enterprise customer who: Is willing to be a development partner Has clear needs you can solve today Will give you access to testing environments Can help shape your roadmap The goal isn’t to build custom features – it’s to deeply understand enterprise requirements and bake them into your core product.
Their product is generating an impressive 45% of developers’ code on average. Beyond their code assistant, they’ve developed Windsurf AI, an agentic IDE allowing non-technical users to build applications – accelerating productivity even further. .”
But what if your competitor gets the same gains, and then goes around and reinvests that output into even more great developers? So you can take your AI efficiency gains and smile and talk about how efficient you are. You’ll fall behind.
Speaker: David Bard, Principal at VP Product Coaching
But fret not, this webinar is your key to effective product development! Discover how the symbiotic relationship between product managers, UX/UI designers, and developers can transform pitfalls into opportunities, propelling your product outcomes to unprecedented heights.
Product Development: Make Bold Bets Based on Customer Problems Ramp’s approach to product development focuses on understanding customer problems rather than implementing their suggested solutions. “Listen to the problems, not the solutions,” Atiyah advises.
With 17 years of venture capital experience, Ethan began his career in consumer investing before pivoting to B2B, where he developed particular expertise in developer platforms and B2B software.
He’s particularly passionate about developer-first approaches and helping startups navigate the complexities of enterprise AI implementation. With experience dating back to 2015 with Google products, he specializes in connecting enterprises with the right tools and teams to make their AI initiatives successful.
Key points about SaaStr Annual : Focus on SaaS: Primarily focused on all aspects of SaaS business including sales, marketing, product development, and customer success. Large Audience: Considered the biggest SaaS conference with a large number of attendees from leading SaaS companies, startups, and venture capital firms.
Speaker: Bob Webber, VP Product Flow Optimization, Construx
Despite the importance of new product development, more than half of all product launches and innovations fail. Bob Webber, a thought leader in innovation, has developed a new model that explains why some organizations become innovative while others never do. July 27, 2022 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST.
They: Started with clear use cases Built a strong data foundation Focused on measurable customer value Invested consistently over time Maintained a human-centric approach For SaaS companies looking to leverage AI, the key is to start building your data advantage now, even if you’re using third-party tools.
While there’s no perfect formula, focusing on internal talent development, ensuring deep product knowledge, and being highly selective with external hires can significantly improve your success rate. .” Key Takeaways Executive hiring remains one of the hardest challenges in scaling a SaaS business.
TechEmpower has been instrumental in developing chatbots like these, utilizing generative AI to sift through internal documents and user manuals, enabling them to provide precise answers to customer service questions. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.
Platform plays are emerging: WatsonX’s full-stack approach signals a shift from point solutions to comprehensive AI development platforms. IBM’s $7B Bet on Vertical AI and What It Means for SaaS Founders. The WatsonX Platform Deep Dive What’s Actually Different Here WatsonX isn’t just another AI platform.
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
The first and most important step in product development is finding PMF. This is not an overnight realization, and the key to developing an iterative process to PMF is understanding what would make your customer's life easier. Use Product Management Today’s webinars to earn professional development hours!
Payrix Flexible, but Bring a Developer (or Five) Best for: SaaS companies willing to invest developer time into embedded payments. It offers embedded payments, revenue sharing, and a solid APIbut like Payrix, youll need developers to make it work. Usio Have developers ready to tackle APIs?
This inefficiency stemmed from the high costs associated with maintaining sales development representatives (SDRs), customer success managers (CSMs), and account executives. Apollo’s sales-led approach was proving unsustainable, spending one dollar to acquire just eighty cents of revenue.
A Philadelphia native, Colin started his professional career as a Business Development Representative (BDR) 14 years ago and worked his way up to his current role as CRO. ” This distributed structure created intentional communication patterns that might not have developed in a single office.
We hear them explain that their current software development is expensive, deliveries are rarely on time, and random bugs appear. Common Signs You Need a Technical Review We’ve already mentioned the most common signs that you might need a technical review: Slow or late delivery: “I’ve authorized two new developers, and we’re still behind.”
Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics.
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