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Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. As software continues to “eat the world” (as Marc Andreessen famously predicted), developers have gained significant influence in purchasing decisions. They care deeply about developer productivity and happiness.
million software developers worldwide. Given this diversity, it's important to be selective in the development services company with whom you choose to partner. You'll discover firms that are prolific in design/interface and light on development, and vice versa. How do they verify the ongoing progress of development?
But be careful, and mind the gap – the Founder-Developer Gap, that is! Hiring a hands-on lead developer might seem like the right move for an early stage startup. It’s understandable - a hands-on developer can produce a product. Founder-Developer Gap How big is your startup’s Founder-Developer Gap?
In this new webinar, Tamara Fingerlin, Developer Advocate, will walk you through many Airflow best practices and advanced features that can help you make your pipelines more manageable, adaptive, and robust.
Related Usio Resources From Code to Cash Top Embedded Payment Processors 100 Essential Embedded Finance and Payment Terms The post Embedded Payments: No-Nonsense Guide for Developers appeared first on USIO. The post Embedded Payments: No-Nonsense Guide for Developers appeared first on USIO.
Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” ” or “Are you developing for desktop, tablet, mobile, or all three?” The innovator/developer relationship needs to be a conversation.
When speaking with founders and CEOs, we often hear concerns like this: My project manager is losing confidence in the development team. The Founder-Developer Gap and A, B, C Players The challenges that business leaders face when assessing development teams are a good example of the Founder-Developer Gap.
Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? Most software developers are skeptical.
Explore how to create more sustainable solutions, manage in-licenses, comply with regulations, and develop strong customer relationships through ethical and responsible practices. June 20, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT Use Product Management Today’s webinars to earn professional development hours!
They were two developers who had lived through the nightmare of subscription infrastructure while working at Elevate. The Problem Was Real: Apple and Google’s app stores weren’t giving developers the data they needed. ” required weeks of developer time to answer. Managing Them Will Remain a Headache.
On June 24th, FastSpring CMO David Vogelpohl will be presenting at Adobe Developers Live , a free two-day virtual conference for Adobe Express and Creative Cloud developers. Join Us at Adobe Developers Live! Set up a demo or try it out for yourself. The post Considering Building Adobe Add-Ons? appeared first on FastSpring.
Cloudinary VP of Developer Experience Sanjay Sarathy shares his journey to more than $100M and the lessons he learned along the way for building a PLG motion and an Enterprise sales motion. It was founded by three developers who owned a consulting firm previously, helping startups come to market. It wasn’t the focus.
The Developer Invasion: 30% of Users Write Code Perhaps most surprising: developers represent ~30% of Figma’s user base during Q1 2025. This massive developer adoption through Dev Mode shows Figma successfully bridging the design-to-code gap—traditionally one of the most friction-filled handoffs in software development.
After all, at the other end of the product development workflow is a real person relying on the products we're building to make their lives easier. When you add the complexities of working in a fast-moving organization, we can sometimes lose sight of the forest for the trees.
” Frontline managers are the key link between sales strategy and execution, responsible for: Hiring and developing your next generation of top talent. ” Building World-Class Frontline Managers: The Framework Michelle shared her framework for developing exceptional frontline managers: 1. ” The bottom line?
Paying Users For those unfamiliar with it, GitHub’s Copilot is an AI pair programmer and code completion tool developers utilize to write code to completion faster. GitHub focuses on creating developer-centric tools, drawing from GitHub’s long-standing commitment to the developer community. ” # 4.
✨ Lemkin (@jasonlk) June 23, 2025 The $10M-$100M ARR Sprint: How Replit Became the Fastest-Growing “Vibe Coding” App (Or One Of The Fastest) A deep-dive into the AI development platform wars and why Replit’s 10x growth in 5.5 And allowing more experienced developer to ship far, far faster.
The Infrastructure Bypass Midmarket software companies are caught in a “pressure cooker” with fast-moving AI startups developing applications far more rapidly than traditional software companies on one side, and tech giants investing billions in proprietary AI tools on the other. Tap the link in bio to watch the full interview.
Speaker: Emily Tate, Managing Director at Mind the Product
As product managers, making decisions is a key part of our roles. We are tasked with ensuring decisions are made across the entire spectrum, from the highly strategic (“Where is our product headed?”) to the very tactical (“Which bug should we fix first?”).
GitHub, founded in 2008, is a leading platform for software development and version control that has made waves since 2018 with its AI Copilot. Copilot is a code completion tool so developers utilize it by starting to type code, and the copilot offers the rest of that coding suggestion based on the prompt.
Growing up on construction sites with parents in the industry, he developed an intuitive understanding of the challenges contractors face daily. Procore has developed several innovative approaches to achieve this: Construction Boot Camp: Every new employee, regardless of role, goes through a two-week immersion in construction.
The B2B Parallel : Like the best B2B companies, NVIDIA created switching costs through their software stack (drivers, development tools, APIs). Once developers learned CUDA and game studios optimized for GeForce, moving to competitors became painful. Key Lesson : Don’t just solve the immediate problem.
They provide a comprehensive solution that automates cloud infrastructure management, enabling development teams to deploy, scale, and manage applications without the traditional DevOps overhead. What Duplo Cloud Does : Duplo Cloud is the DevOps automation platform that eliminates infrastructure complexity for fast-growing companies.
Speaker: Edie Kirkman - VP, Digital at Focus Brands
By tapping into the wealth of customer and application data, product professionals can identify underutilized features, prioritize improvements, and streamline development efforts in partnership with the development team.
Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. Skimming is less common in the software world because few startups develop a product at launch that will be accepted by the most sophisticated customers (and those willing to pay prices that generate the greatest margin).
Friedman brought deep experience in developer tools and enterprise software from his time leading GitHub through its acquisition by Microsoft and subsequent growth. His involvement suggests NFDG’s portfolio companies benefit from insights into product development, scaling challenges, and navigating complex regulatory environments.
Veeva is the dominant cloud software provider for life sciences – serving pharmaceutical, biotech, and medical device companies with mission-critical applications for drug development, clinical trials, regulatory compliance, and commercial operations. I was a software developer, product person. That was my plan.”
What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell #3. Fixable Churn: You Have to Attack Both Top Videos and Podcasts: #1. 5 Things That Are Working and 5 Things That Arent in B2B SaaS AI with Ironclad’s CEO and a16z #2.
Speaker: Shyvee Shi - Product Lead and Learning Instructor at LinkedIn
This presentation unveils a comprehensive 7-step framework designed to navigate the complexities of developing, launching, and scaling Generative AI products. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.
The entire AI ecosystem is experiencing this vertical growth pattern: Cursor’s Developer Revolution : The ultimate growth story. Cursor’s story is the new playbook: Start with developers, build something genuinely useful, let word-of-mouth do the marketing, and scale at speeds that would have been impossible in the pre-AI era.
On the topic of building SaaS companies, Henry kicks off the conversation with: “I think a lot of bootstrapped founders who are less capital infused have to actually be great at developing their people. Almost equally to their ability to recruit great people. I bootstrapped ZoomInfo to 25 million in revenue.
Under his leadership, the company has developed innovative AI-powered solutions for restaurant websites, online ordering, CRM, and marketing automation. Under his leadership, DoNotPay has pioneered the use of AI for consumer advocacy, including developing sophisticated AI negotiation systems.
By tracking and targeting diverse industries from day one (even pre-revenue), they discovered that solutions developed for one vertical would spark demand in seemingly unrelated industries. This cross-pollination effect accelerated product development in unexpected ways.
Speaker: David Bard, Principal at VP Product Coaching
But fret not, this webinar is your key to effective product development! Discover how the symbiotic relationship between product managers, UX/UI designers, and developers can transform pitfalls into opportunities, propelling your product outcomes to unprecedented heights.
In Figma, designers work alongside developers, product managers (“PMs”), researchers, marketers, writers, and other non-designers who, in the three months ended March 31, 2025, made up two-thirds of our more than 13 million monthly active users. My note: Their products here are Figma Design and Figma Draw.]
Yes, Atlassian’s roots are selling to developers. 51% of Revenue From Outside North America A reminder to go global as early as practical. #4. 50% of Users on Business “Side”, 50% Technical An interesting breakdown across their core products. It’s split 50/50 at Atlassian. #5.
The data also shows Figma’s Research & Development spend nearly equals Sales & Marketing spend. The S-1 tells the story of a category-defining company that built a collaborative design product, developed a phenomenal PLG motion, & is pushing actively into AI. Non-GAAP Op Margin 17.0% Sales Efficiency 1.00
Invest in CEO Development Rather than replacement, focus on developing the skills needed to lead a public company: financial reporting, investor relations, board governance, and scaled operations. #3. Public markets consistently reward founder leadership. #2.
Speaker: Bob Webber, VP Product Flow Optimization, Construx
Despite the importance of new product development, more than half of all product launches and innovations fail. Bob Webber, a thought leader in innovation, has developed a new model that explains why some organizations become innovative while others never do. July 27, 2022 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST.
When a development team switches to an AI-powered coding assistant, they’re not just adding a new tool—they’re often reducing their dependency on multiple legacy SaaS platforms. The Cursor Example: This company is generating significant revenue by fundamentally reimagining how developers work.
What It Really Takes to Sell To Developers and Engineers with CRO @ Komodor #5. How to Successfully Bring AI Products to Market at Scale with GitHubs CRO #3. How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk #4.
million previously Focus: Serverless PostgreSQL optimized for AI agents I am super excited to announce that we have agreed to acquire Neon, a developer-centric serverless Postgres company. The Neon team engineered a new database architecture that offers speed, elastic scaling, and branching and forking.
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
The first and most important step in product development is finding PMF. This is not an overnight realization, and the key to developing an iterative process to PMF is understanding what would make your customer's life easier. Use Product Management Today’s webinars to earn professional development hours!
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