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9 Marketing Research Methods to Refine Your Marketing Strategy

User Pilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages. What is market research?

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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

It’s designed to help CEOs and C-level executives understand marketing and work effectively with their marketing teams. Listen to sales calls or conduct market research to understand if your category has formed yet. Also crucial: understanding the consideration level of your purchase.

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Mastering Growth in the AI Era: How to Stand Out, Acquire Customers, and Raise VC Dollars with B Capital, Zetta, and Glasswing

SaaStr

Determining Demand and Budgets When entering an existing category, understand go-to-market strategies and adoption signals. For new categories, thorough market research is essential. Unlike the early days of SaaS, starting an AI company is expensive. Be prepared for higher capital requirements.

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PLG & Profitability : More Product Doesn't Necessarily Mean Greater Profits

Tom Tunguz

PLG companies spend comparable amounts on sales & marketing (S&M) to SLG companies, but they spend more on research & development (R&D). The chart above shows the combined Sales & Marketing + Research & Development Costs divided by revenue.

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Product Development Strategy: Example and Steps to Creating One

User Pilot

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy. Not sure where to begin?

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Guide to Product Development Life Cycle in SaaS

User Pilot

The product development life cycle is an exciting and complex process. This article will break down the stages of a product development life cycle and tools that can help you deliver a great product. TL;DR The product development life cycle is the systematic process of taking a product from an idea to its commercialization.

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Market Development Strategy: Definition, Methods, and Examples

User Pilot

To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts. A step-by-step process to build a viable market development strategy. What is a market development strategy?