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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

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The Top SaaStr Posts and Pods of the Week: OpenAI on Pricing, HubSpot’s Chairman on AI, How to Sell to Developers, and More!!

SaaStr

appeared first on SaaStr.

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Selecting a Software Development Company in 2024

TechEmpower SaaS

million software developers worldwide. Given this diversity, it's important to be selective in the development services company with whom you choose to partner. You'll discover firms that are prolific in design/interface and light on development, and vice versa. How do they verify the ongoing progress of development?

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5 Interesting Learnings from Atlassian at $4.75 Billion in ARR

SaaStr

Yes, Atlassian’s roots are selling to developers. Seat Expansion Driving Growth, Along with Cross-Sell of New Products Long live per-seat models and pricing! A Big AI Push, But Being Very Conservative on Consumption Pricing For now, Atlassian is sticking mainly to per-seat pricing. It’s working for them. #8.

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Leading the Development of Profitable and Sustainable Products

Speaker: Jason Tanner

We’ll explore how to shift from ambiguous descriptions of value to economic modeling of customer benefits to identify value exchange choices that enable a profitable pricing model. June 20, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT Use Product Management Today’s webinars to earn professional development hours!

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

SaaS pricing isn’t static – it’s a living strategy that grows with your company. In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Tiered pricing models emerge to address these differences.

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AI Pricing Strategies for SaaS Companies Offering Copilots

Tom Tunguz

Pricing an AI product will be a defining question in software for the next few years. We can observe the market trends today across some of the larger SaaS companies who offer AI pricing. Company Product Base Price AI Price Ratio Github Github Enterprise 21 10 0.67 AI products offer productivity gains.

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The New Frontier: A Guide to Monetizing AI Offerings

Speaker: Michael Mansard and Katherine Shealy

With the cost of developing AI capabilities growing, finding a flexible monetization strategy has become mission critical. 💡 Smart Pricing Strategies: Understanding how to apply usage-based pricing models that align with your customer’s evolving needs.

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree. Use Product Management Today’s webinars to earn professional development hours!