SaaStr
DECEMBER 10, 2024
Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. The days of pure top-down enterprise sales are over when it comes to technical products. They know you’re selling them a product. And be very clear on what the product can deliver on vs what you don’t have.
Tom Tunguz
MAY 2, 2022
A founder recently told me he would have built his company differently in another fundraising market. More capital enables this by permitting faster hiring, quicker software development, and perhaps less efficient unit economics. In my notebook, I sketched this 2x2. Today, it’s a quintuple-quadruple-triple.
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SaaStr
MAY 23, 2025
They were two developers who had lived through the nightmare of subscription infrastructure while working at Elevate. The Problem Was Real: Apple and Google’s app stores weren’t giving developers the data they needed. ” required weeks of developer time to answer. By the time they raised their $1.5
Tom Tunguz
NOVEMBER 18, 2019
Though the startup may have achieved product market fit, the company may not understand the fit. Who is using the product and why? How do buyers describe the product amongst each other? Early in the life of a business, the product manager (often a founder) plays both the role of the PM and the PMM.
Speaker: Daniel Elizalde - Product Executive and Advisor
There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Our role as Product Managers is to eliminate confusion, not add to it.
SaaStr
JULY 30, 2024
Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. PLG ensures your product is doing the work for you in terms of customer advocacy, acquisition, and retention. What is the product about?
Tom Tunguz
NOVEMBER 8, 2020
On the surface, B2B and B2C marketing may seem to be worlds apart. As open-source and developer-led companies become increasingly visible, important, and massive, we should draw the parallel between developer marketing and consumer marketing. First, developer marketing is influencer and brand-driven.
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
These metrics allow your team to understand the product's progression and how customer feedback will inform it. In this webinar, Hannah Chaplin, Product Marketing Principal and Steve Cheshire, Product Manager will guide you through: What inefficient product development and road mapping look like.
Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker
Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook.
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. The first and most important step in product development is finding PMF. Creating an iterative process to identify Product Market Fit.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree.
Speaker: Brian Chang, Managing Director of Warburg Pincus & Scott Schwan, Chief Product Officer of A-LIGN
Scaling your SaaS business to the growth stage requires a strong product/market-fit, an optimized marketing funnel with repeatable sales processes, and a strategy for customer retention. But like most phases of growth, there are challenges unique to this phase development that you’ll have to be prepared for.
Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product
Leveraging a single platform that combines product analytics, in-app guides, and feedback management solutions can be the most effective way to deliver digital experiences users love. Marcus Andrews, Director of Product Marketing, and Keren Wexler, Sr. July 14, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT.
Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting
The purpose and value of experimentation (from a scientific and product perspective) is to produce new information. From a product discovery/product management perspective, the purpose of experimentation is to focus our efforts on invalidating our assumptions to reduce the risk of developing and going-to-market with the wrong product.
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