We’re All Expecting Too Much From Marketing These Days
SaaStr
FEBRUARY 8, 2024
So times aren’t tougher for everyone in B2B and SaaS, but they’re tougher for many. And the playbook has mostly been as follows for those with tougher times: Cut the burn Freeze hiring If growth is really slow, look at layoffs if necessary and Cut marketing to almost zero To some extent, this makes sense. Marketing is a variable cost with generally medium-term benefits in SaaS and B2B.
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