Wed.Jul 31, 2024

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Mastering the Shift: From Product-Led Growth to Enterprise Sales

Totango

“In a PLG motion… you’re helping people to use the product more effectively, and ultimately, to upgrade to a paid experience. [In] the enterprise sale, you start by signing on the dotted line, so different expectations and skills are needed.” – Karen Budell , Chief Marketing Officer, Totango + Catalyst Shifting from a product-led growth (PLG) model to an enterprise sales motion is a significant move for any SaaS company.

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7 Things the Best Sales Reps Get Right and 8 Ways the Rest Make Things Worse

SaaStr

How do you tell the best reps from the mediocre ones? In this week’s Workshop Wednesday , SaaStr Founder and CEO Jason Lemkin shares the 7 things the best sales reps get right and the 8 ways the rest make things worse. #1: They listen to your problems and give you the best solution using their product. The best sales reps solve your problems. Some spaces, like OpenAI, are on fire, so it’s order-taking to some extent.

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AI Bots — Who is Blocking and Why?

The Moz Blog

Are you considering blocking AI bots? Perhaps you think it's crazy but want to see who it is. Tom Capper digs into the robots.txt of major sites to reveal who is blocking AI bots.

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Dear SaaStr: How Do You Compensate Reps on Multi-Year Deals?

SaaStr

Dear SaaStr: How Do You Compensate Reps on Multi-Year Deals? In the early days, when Cash is King, pay the sales reps a full commission on all cash paid up-front. It’s what I did. 95% of the time, this is what you want to do. As as a SaaS founder, I paid nothing on multiyear deals without cash upfront, because we had basically a 100% renewal rate at term expiration.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Beyond email: four essential digital engagement channels for customer success teams

ChurnZero

“Meet your customers where they are.” If you’ve ever been in any type of customer-facing role during your career, I’m positive you’ve heard this phrase countless times. So, where are your customers? Are your customers living inside their email inboxes? Well, we hope they are, because we really want them to open and read and click all the emails we send them!

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How to Find Relevant and Fresh Content to Curate: Our Top 10 Sources

Buffer Resources

Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. But where do you even find content to curate ? And given the popularity of content curation, how do you stand out and offer bits and pieces that no competitor has an eye on?

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When Attribution Is a Fool’s Errand, Zero-Click Marketing Is the Way

Sparktoro

“Zero-Click Marketing sounds good and all, but how do I get executive buy-in?” I hear that question a lot. I think it signals a fundamental misunderstanding of what zero-click marketing is. When I first wrote about Zero-Click Content back in July 2022 (whoa, happy 2-year anniversary, I guess?), it came as a reaction to our platform-native world.

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Facebook Insights 101: A Beginner’s Guide to Analyzing Facebook Performance

Buffer Resources

You already know your Facebook insights are crucial for nudging your Facebook marketing strategy in the right direction. Facebook analytics give you the performance numbers you need to: Optimize your ad spend Improve the reach of your organic posts Give statistics you can report to stakeholders …And more But Facebook bid adios to its native Facebook analytics tool (and the Facebook audience insights tool ) in 2021.

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14 Product KPIs & Metrics to Track (Formulas, Averages & Tips)

User Pilot

“If you can’t measure it, you can’t manage it,” said Peter Drucker. And we think it applies just as well to product KPIs. However, it’s more like “If you don’t measure it, you can’t improve it.” Here are 14 essential product management KPIs you need to measure (tips for improving them + industry averages included!).

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Top 6 Customer Satisfaction Survey Tools For Small Businesses

Groove HQ

Happy customers are the lifeblood of your business. Once you bring them in, you’ll want them to spread the word and leave positive reviews. What if they’re not so happy? In that case, feedback is even more vital. With the right customer satisfaction survey tools, you can leverage what you learn to create a more […] The post Top 6 Customer Satisfaction Survey Tools For Small Businesses appeared first on Groove Blog.

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Product Development Strategy: Example and Steps to Creating One

User Pilot

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. Not sure where to begin? In this article, we present a product manager’s guide to creating and successfully executing a product development strategy. We also explore all there is to know about the product development process.

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Transform Your Business with AI-Enhanced Fintech Development

How To Buy Saas

In today’s rapidly evolving digital landscape, artificial intelligence (AI) and financial technology (Fintech) intersection has become increasingly significant. AI-enhanced Fintech refers to integrating advanced AI technologies into financial services, revolutionizing traditional processes, and paving the way for enhanced customer experiences and operational efficiencies.

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Scytale’s Onboarding Feature Enables Employees to Easily Accept Policies and Complete Security & Privacy Training 

Scytale

Scytale’s new People Compliance feature automates policy sign-offs and training, making onboarding smoother and compliance tracking effortless. New York, NY, July 31, 2024 At Scytale , we’re constantly building and updating more and more key features with one goal in mind: to make all your compliance processes faster and simpler. Today, we’re excited to introduce the launch of our latest new People Compliance feature that streamlines the way your organization assigns and manages security and pri

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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What is Application Integration? Definition And Selection

How To Buy Saas

In today’s digital day and age, businesses use all sorts of applications to streamline operations and gain insights. However, there’s a problem. All these apps work in an isolated manner. This means that the data and information are also isolated, creating a bit of an issue when working. Sure, the data can be transferred manually, but it is a time-consuming and tedious task.

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Best Sales Training Role Play Scenarios for car Dealership

Nimble - Sales

In the highly competitive world of car sales, the ability to understand and address customer needs is paramount. For car dealerships, having a well-trained sales team can make all the difference in achieving high sales figures and ensuring customer satisfaction. The post Best Sales Training Role Play Scenarios for car Dealership appeared first on Nimble Blog.

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