Wed.Feb 12, 2025

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The $10M to $1B Vertical SaaS Playbook: Key Lessons from Procore’s Chief Product Officer Wyatt Jenkins

SaaStr

Meet Wyatt Jenkins: From Construction Sites to Chief Product Officer If you want to understand how vertical SaaS companies scale to $1B+ in revenue while staying true to their customers, there’s no better person to learn from than Wyatt Jenkins, Chief Product Officer at Procore Technologies. Wyatt’s journey is uniquely suited to leading product at a construction technology company.

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How to Conduct a Root Cause Analysis in SaaS: Step-by-Step Process

User Pilot

Every SaaS company faces problemsproduct performance issues, low NPS, churn. The real question isnt if issues will happen, but how quickly and effectively you solve them. Thats where root cause analysis (RCA) comes in. Instead of firefighting the same problems over and over, RCA helps you dig deeper, find the real cause, and fix it permanently. This guide breaks down a simple, step-by-step RCA process designed for SaaS teams.

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How High-Performing Subscription Businesses Maximize NRR

Blulogix

By Inga Broerman How High-Performing Subscription Businesses Maximize NRR For subscription-based businesses, Net Revenue Retention (NRR) is the ultimate measure of growth and sustainability. Unlike simple revenue metrics, NRR tells you how well your business is retaining and expanding revenue from existing customers a critical factor in long-term success.

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Writing Sales Emails in the AI Era

Predictable Revenue

AI automates research, personalizes at scale, and speeds up testing. But relevance, clarity, and human connection still drive results. The post Writing Sales Emails in the AI Era appeared first on Predictable Revenue.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Fast-Track Your Growth: GTM & Marketing Office Hours for SF Founders

Tom Tunguz

For pre-seed to Series B founders, navigating GTM strategy, marketing, and positioning can be challenging. When should you hire your first marketing leader? How do you scale GTM efficiently? When is the right time to invest in branding? To help founders tackle these challenges, Theory Ventures is hosting exclusive 1:1 Office Hours with Kady Srinivasan , former CMO at Lightspeed Commerce and GTM leader at Dropbox and Klaviyo.

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12 Client Onboarding Tools To Scale Your SEO Agency

The Moz Blog

Looking for resources to scale your SEO agency? Check out this list of client onboarding tools to automate manual tasks.

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Overview of Userpilot’s Data Sync

User Pilot

In the race for product-led growth, your product teams are probably drowning in data they can’t effectively use. Consider this: When your product manager spots a concerning drop in feature adoption, your customer success team might be simultaneously celebrating high engagement scores simply because they’re looking at different data sets.

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Video Email Marketing: The Secret to Higher Engagement and More Sales

Dubb

Introduction Lets be realmost emails never get read. Theyre ignored, deleted, or sent straight to spam. So, how do you make sure your email gets opened, read, and acted upon? The answer: video email marketing. Adding videos to your emails doesnt just grab attentionit skyrockets engagement, improves click-through rates, and drives conversions. In this guide, The post Video Email Marketing: The Secret to Higher Engagement and More Sales appeared first on Dubb Blog.

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Lighter Capital: “We’ve Funded 15+ Companies at SaaStr Annual”

SaaStr

Lighter Capital has been attending SaaStr Annuals since the early ones and it was great to hear from them that they’ve now funded 15+ companies at SaaStr Annual : Want to get funded — now or later? Want to meet the top VCs in SaaS, Cloud and AI? 600+ of them will be at 2025 SaaStr Annual, May 13-15 in SF Bay! To get in front of even more VCs, founders can: Apply to our Meet-a-VC program at Annua l Join our Founder-VC bruch at Annal; and Apply to pitch on our new AI Demo Stage Founder

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Mailing Invoices, Bills, and Statements at Lightning Speed

USIO

Hey there, you savvy internet browser! Let’s talk about something that might not be the life of the party but is absolutely essential for businesses: mailing solutions. Specifically, let’s dive into the latest Usio marvel, the Epic 3.1 inserter. Trust me, by the end of this, you’ll be as excited about mail inserting as one can possibly be.

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How to Use Social Media as a B2B Company

Buffer Resources

Social media marketing has become a necessity in most businesses' toolkits today. And B2B companies are no different. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” remember there’s still a human behind every B2B purchase, too. Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective ch

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Mastering customer health for complex enterprise relationships

Totango

For enterprise organizations, managing customer relationships is far from simple. The scale of operations, diversity of customer needs, and complexity of organizational structures create unique challenges. Yet, one constant remains critical understanding customer health. For enterprises, a well-constructed customer health score isnt just a nice-to-have; its a strategic asset that empowers teams to manage complexity, sustain customer satisfaction, and scale their customer success efforts.

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Video Email Marketing: A Guide for Sales and Marketing Professionals

Dubb

Imagine opening an email from a brand you love. Instead of a wall of text, you're greeted with a short, engaging video that speaks directly to you. Instantly, you're hooked. This is the magic of video email marketinga tool that's transforming the way businesses connect with their audience. Table of Contents Introduction The Benefits of The post Video Email Marketing: A Guide for Sales and Marketing Professionals appeared first on Dubb Blog.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Totango brand transformation: A new chapter in customer-led growth

Totango

Totango marked a significant milestone on January 22, 2025 a complete rebrand and website update that signals an exciting new chapter, and reflects the journey that brought us to this point. We aligned our visual identity with the company we’ve become and what we strive to deliver to our customers. In the last year, we merged two of the leading customer success players.

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Sales Success Strategy: How to Connect with Strangers and Grow Your Business

Dubb

[link] When we were kids, our parents always told us, Dont talk to strangers. It was a rule meant to keep us safe. But as we grow older, that advice sticks with us in ways that arent always helpfulespecially in sales. If youre in sales, talking to strangers isnt just important; its essential. The post Sales Success Strategy: How to Connect with Strangers and Grow Your Business appeared first on Dubb Blog.

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3 Ways for leaders to achieve clarity and unity during a merger

Totango

The biggest challenge that we faced is the idea of how to take very distinct teams and cultures and products, and how [ to ] align them under one shared vision for the future. Keith Frankels hot takes: Address the elephants: Don’t shy away from uncomfortable conversations and tackle culture divides head-on to foster healing and alignment. Enforce new behaviors: Implement consistent processes across teams, and remember, that behavior becomes personality over time.

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5 Interesting Learnings from Shopify at $11.2B in ARR

SaaStr

Holy cr*p Shopify. At an $11.2 Billion run rate (most of it not software, but that’s the revenue run rate), it’s growing at a stunning 31%. And it’s accelerating. $11.2B run-rate 31% growth rate 22% free cash flow margins 12% share of U.S. e-commerce It’s just stunning to see this sort of growth at this scale. Shopify has tripled since 2020 and is on path to do that again in just a few more years.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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The Problems with Modern Data Stack + How to Solve Them

User Pilot

The modern data stack came bearing many promises. A shift from the on-premise legacy systems, it aimed to provide a faster, scalable, and more cost-effective way 0f storing and analyzing data. However, as many of us soon realized, that promise was short-lived. Instead of easing data management, modern cloud data warehouses created a new set of problems.

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