Wed.Feb 28, 2024

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What is a Customer Path in SaaS & How to Create a Successful One

User Pilot

Building a customer path is a crucial step in getting a deeper understanding of user behavior. That’s because effective product engagement is only possible when you have enough context on the customer’s journey and can visualize the ways users interact with your software. This guide will go over what customer paths are, how to track them, and how to create successful paths!

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5 Interesting Learnings from Braze at $500,000,000 in ARR

SaaStr

So Braze is one of the quiet winners in today’s SaaS and Cloud world. At $500m in ARR, they’re growing a strong 33% and trading at about $6 Billion, so they’re in the 10x ARR Club. When the average public SaaS company is still stuck at 6x. Braze is a top leader in enterprise mobile marketing and communications. The logos are strong, and the NRR is good.

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Investing in Ideogram

Andreessen Horowitz

There is no culture, country, nor period of human history where creative expression hasn’t been central. It’s an intrinsic “something” that has long defined humans as humans, and (rightly or wrongly …) somehow different from all other forms of life. And yet, despite its foundational nature inside all of us, being a “creative” is often also reduced to describing someone with innate skill or studied mastery in creative disciplines such as music, painting, or sculpting.

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What Venture Capitalists Look For in Leaders: Tips from a Founder-Turned VC with Ridge Ventures

SaaStr

As a founder, you may wonder what venture capitalists are looking for these days. In a lineup of all Enterprise B2B SaaS companies with similar features, investors can only choose one or two per year. So what drives that decision? Let’s find out with Akriti Dokania, Partner at Ridge Ventures, from last week’s Workshop Wednesday , held every Wednesday at 10 a.m.

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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How to Figure Out Pricing as a Creator (ft. a Creator Pricing Expert)

Buffer Resources

$103,000. $560,000. $3.2 Million. These are some of the figures creators reported making in 2023. In other words, there’s no better time to be a content creator than right now. You don’t get those numbers without a deep understanding of content creation as a business. And you don’t get “business” status without understanding pricing.

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What is Pendo Engage? Use Cases and Features (+ A Better Alternative)

User Pilot

Pendo Engage is an in-app guidance and feedback collection tool to help you track key metrics or usage data. This guide will go over the benefits of using Pendo Engage, what it's most commonly used for, how much it costs, and the reasons why you might need an alternative! If you decide that Pendo Engage isn’t the right fit for your needs then, we suggest you try an alternative – get a free Userpilot demo to see if our platform would be a better match!

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How to Find the Best SaaS Billing Platform: A Complete Guide

Stax

Here’s an interesting stat: 70% of businesses consider subscription and membership models indispensable for future commercial growth and expansion. However, only 10% of them currently employ these models. What hinders the 90% is the high costs of delivering better products and experiences that warrant long-term customer loyalty. In a saturated market, how do they distinguish themselves?

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12 Funnel Tracking Software Tools For Data Analysis in SaaS

User Pilot

Do you get nightmares wondering how users move through your funnel? Funnel tracking software can solve this problem. But with so many tools in the market, which one should you choose for product analytics ? We’ve listed the best ones to simplify things for you. TL;DR Funnel tracking lets you track user activities across various user journeys. Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels.

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Understanding the Payment Terminal: Integrated vs. Semi-Integrated vs. Non-Integrated Payment Terminals

Stax

With only 17% of U.S. consumers using cash for purchases , choosing the right payment terminal for your business is more important than ever. Businesses need to streamline the entire payment process by offering customers a payment setup that’s fast and convenient for credit card transactions. At the same time, you need to address security concerns since you’ll be handling sensitive client information.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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SaaS User Flow Optimization Guide: Different Flows & Strategies

User Pilot

How do you conduct SaaS user flow optimization to increase the effectiveness of your product-led growth initiatives? This is the main question that the article tackles, so if you’re after the answer, I’ve got you covered. Ready to dive in? TL;DR A SaaS user flow is a sequence of steps that users complete to reach an objective, for example, to sign up for the product or adopt a new feature.

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February Fintech Newsletter: Capital One’s Discover Plan, Jamil Khan on H&R Blocks’ GenAI strategy, and more

Andreessen Horowitz

In this newsletter, we launch some new features: a monthly Q&A with a fintech leader and a "chart of the month" on a market trend.

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5 Leading CRM Tools for Charities

Nimble - Sales

5 Leading CRM Tools for Charities — Nimble In an industry that relies on giving back, building meaningful connections is everything! That’s why charities rely on top-notch CRM tools to nurture relationships with supporters and further their missions. Today, we’ll be diving into five standout CRM solutions that are not only streamlining operations, but also […] The post 5 Leading CRM Tools for Charities appeared first on Nimble Blog.

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5 Things To Avoid When Implementing SOC 2

Scytale

SOC 2 is the gold standard in information security, demonstrating that your organization has robust and reliable controls in place. But it’s not just an excellent way to show off your bulletproof InfoSec credentials. SOC 2 is increasingly demanded by discerning customers. But while there are tips to assist with SOC 2 success, there are a number of common mistakes that businesses routinely make when implementing SOC 2.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Series Finale and Whitepaper: How You Can Harness Agile Monetization for Unprecedented Business Success

Blulogix

Series Finale and Whitepaper: How You Can Harness Agile Monetization for Unprecedented Business Success By BluLogix Team Embarking on a Journey of Transformation, Innovation, and Growth As we draw the curtains on our enlightening journey through the evolving landscape of agile monetization , it’s time to reflect on the insights garnered and the path laid out for businesses striving for success in the digital economy.

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5 Steps to Set Up Recurring ACH Payments in QuickBooks Online

Chargebee

Learn to set up recurring ACH payments in QuickBooks efficiently. Streamline your payment process and enhance cash flow with Chargebee's expert guide and tips.

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Getting Started with Odoo Development: A Comprehensive Guide for Beginners

How To Buy Saas

As you embark on the journey of Odoo development, you will unlock the doors to a world where creativity and functionality converge to foster innovation. Picture a scene where your business can automate all the business-specific workflows and monitor the metrics that help with significant decisions. Odoo development offers this level of personalisation that equips you with complete business knowledge.

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Top 7 Subscription Payment Gateways To Elevate Your Subscriptions in 2024

Chargebee

Explore 2024's leading subscription payment gateways with Chargebee. Find the perfect match for your subscription payments and boost your business efficiency.

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Straight Facts About PayFacs: What Every ISV Should Know

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Many software companies are exploring PayFac-as-a-Service providers in an effort to drive more embedded payments revenue and gain greater control over the customer experience. But there are nuances in a PayFac relationship that often get downplayed – nuances that can impact the risk and resource responsibilities of software providers. In this webinar, integrated payments veteran, Pete Uselman discusses the following: What is a PayFac?

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Welcome to the Revenue Revolution: A Company Update from Alistair Rennie, CEO of Totango

Totango

In today’s dynamic landscape, the customer holds unprecedented power. It’s no longer sufficient for businesses to merely survive; they must deliver measurable value quickly and consistently. While new customer acquisition remains important, our era of responsible growth underscores the vital importance of guiding customers toward positive business outcomes as the most sustainable pathway to success.

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