Mon.May 13, 2024

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Focus Your Marketing Efforts on What Your VPM is Good At

SaaStr

I’ve re-learned something about marketing every year working on the SaaStr Annual for 10+ years. And that thing I’ve learned is that you can take two brutally competitive products, that are very similar, give each a booth at SaaStr Annual, Europa or at one of our digital events… or each can try a podcast ad or do a newsletter ad … and one can walk away with more leads than you can follow up on.

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The Benefits of Digital Disbursements

USIO

As time presses on, a world of paperless transactions catches up with the world everyday. Over time the world has seen a speedy decline with paper checks. Paper checks usually cost around $4 to $20 and fluctuates due to certain companies and how they function. The reason why they can be so expensive is that overtime additional expenses go into paper checks like the costs of labor charges, working hours dedicated to making the check, material costs, and other charges levied by banks.

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Dear SaaStr: As a SaaS Founder, Can You Tell Us The Story of How You Found Product-Market Fit?

SaaStr

Dear SaaStr: As a SaaS Founder, Can You Tell Us The Story of How You Found Product-Market Fit? I had to brute force it, at least the second time at EchoSign / Adobe Sign. When we launched we had a small but decent number of sign-ups, and once we had a paid product in a few months, a small number of reasonably happy paying customers. Not many. But at least a few that were happy.

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AI’s Second Order Effects

Andreessen Horowitz

Here’s a math puzzle: A good salesperson can sell 50 widgets a year, earns $100,000 a year, and will not take a pay cut. A company has an amazing new widget that needs to be sold (people will not find it on their own/aren’t looking for it). Prospective customers of this company’s new widget will happily pay $500/year, but not a dollar more. How will this company do?

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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MozCon Field Guide: Exploring Summertime Seattle

The Moz Blog

MozCon is fast approaching, and Meghan is here to save the day with her MozCon Field Guide. Explore summertime in Seattle this June with us and discover everything this city has to offer. Grab your MozCon tickets now, and don’t miss out!

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Customer Feedback Surveys: Types, Questions, and Templates

User Pilot

Customer feedback surveys serve as invaluable tools for gathering actionable insights directly from your audience. However, it’s important to know when and how to trigger the forms to gather user feedback , for increased response rate and data credibility. In this article, we explain the definitions, types, examples, and best practices of customer feedback questionnaires to help you increase your response rate.

Scale 90
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Trends in B2B Compliance [Key Insights From Our 2023 Survey Report]

Scytale

At Scytale , we’ve long understood that rigorous security compliance isn’t just a check-box exercise – it’s an absolutely essential driver of business growth, customer trust and competitive advantage. This truth is clearly borne out in the findings from our most recent industry survey of 250 compliance leaders across the U.S., Canada and the UK.

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8 SaaS Dashboard Examples to Track Key Metrics

User Pilot

When it comes to product management, you need to look at different SaaS dashboard examples to see what kind of product analytics you can measure, and how. So what are the most important types of dashboards and which ones are the best for you? Let’s go over 8 examples of SaaS dashboards and see how they can fit your business objectives: TL;DR A SaaS dashboard centralizes KPIs, metrics, and analytics to improve user experience and drive product growth.

Metrics 83
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Best Marketing Analytics Software for SaaS

User Pilot

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. But with so many analytics solutions available in the market, how do you choose the right one? In this article, we’ll take a look at a few powerful marketing analytics software, focusing on their features and pricing.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.