Fri.Jan 31, 2025

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Create High-Impact Content Using Backward Design — Whiteboard Friday

The Moz Blog

Join Purna in this weeks episode of Whiteboard Friday as she reveals how to create high-impact content using backward design, a strategic approach that prioritizes measurement to achieve better marketing results.

Marketing 108
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The Future of AI in B2B SaaS: Insights from Synthesia and Theory Ventures. Hosted by Jason Lemkin

SaaStr

The pace of change is accelerating even faster in AI for B2B: DeepSeek and Super Cheap AI for SaaS AI and The End of the Uncanny Valley VC is Back, But its All About Growth and AI Where is AI Budget Coming From, Exactly? The AI Agents Are Here. But How Many Agents Can We Pay For? Hype vs. Reality in the Enterprise SaaStrs AI Day 2025 brought together the top minds in the SaaS, AI and Cloud to dive deep into the intersection of AI and B2B.

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Clouded Judgement 1.30.25 - The Year of AI Applications

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now The Winner of Cheap AI - The Application Layer There’s been a lot of talk recently about how 2025 is “the year AI applications take off.” I agree with this sentiment - and wanted to talk about one reason why.

AI 274
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It Can Take Years to Get Acquired For Millions. So Start Nurturing Those Relationships Now.

SaaStr

If you want to potentially get acquired start now. Because it often really, quietly takes years. What do I mean? Well for sure, acquisitions themselves technically often happen very quickly. The acquiring CEO reaches out, they meet up and shake hands over the weekend, a term sheet is signed on Monday. It does happen that way all the time. From handshake to term sheet.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Transforming Your Business Payments Ecosystem with API Solutions

USIO

An efficient, flexible, and scalable payment ecosystem can drive growth, reduce costs, and improve customer satisfaction. API solutions (Application Programming Interfaces) are at the heart of this transformation, enabling businesses to create customized payment workflows that meet the unique demands of their operations. APIs act as bridges between different software systems… Source The post Transforming Your Business Payments Ecosystem with API Solutions appeared first on USIO.

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What Series B Investors Really Look for in Growth Stories

Inturact

Take the typical Series A company with a few impressive logos. On the surface, everything looks promising: good logos, growing deal sizes, and a clear sales-led appetite for the product. But dig a little deeper, and you'll often find these wins required herculean efforts from your scrappy sales team. The CEO worked their network, personally shepherded deals through procurement, or leveraged their industry reputation to open doors.

Sales 59
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How to grow your agency and get more conversions for clients, without burning billable hours

Unbounce

/ Marketing agencies How to grow your agency and get more conversions for clients, without burning billable hours By Andrew Dod. Updated on January 31, 2025. 7 min read Marketing agencies are up against a daunting reality: Keep up with client conversion goals or lose to the competition. The digital marketing ecosystem is becoming more and more complex, demanding pivoting strategies, personalized campaigns, and new channelsall expected to be delivered at a similar (if not faster) speed and at the

Scale 52