The Moz Blog
MARCH 18, 2024
In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.
SaaStr
MARCH 18, 2024
Dear SaaStr: If you were hiring a head of sales for a high-priced, niche B2B SaaS product, would you focus on general B2B SaaS sales experience or on market/customer knowledge, assuming it will be very difficult to find a candidate with both? This is the scenario when the trade-off is the most acute. Imagine you are selling a $100,000+ product and you yourself as CEO/founders have limited knowledge selling to the customer base.
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Buffer Resources
MARCH 18, 2024
In 2013, I started as a social media specialist at a digital marketing agency. Our main client was UNIQA, the largest insurance group in Europe, which focused on Facebook marketing. They also asked us to create an Instagram profile just to have a presence on another social media platform. As a junior SMM specialist, it was my job to repost Facebook posts to Instagram and check out Instagram comments once a week.
User Pilot
MARCH 18, 2024
In SaaS, a new user activation dashboard can become a massive product analytics tool to understand and optimize the user journey. But how can a dashboard for user activation can help you engage more users? Let’s explore how a new user activation dashboard works, look at the key metrics you need to include in it, and see how it can help you unlock ways to retain more customers.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Kellblog
MARCH 18, 2024
Just a quick post to highlight a Balderton Capital webinar I’m doing this week on Wednesday, March 20th at 8:00 AM Pacific, 3:00 PM UK, and 4:00 PM CET. The registration link is here. Since I’ve heard of a few problems with it, you can request an invite as well. If you get stuck, ping me on LinkedIn , Twitter , or leave a blog comment here.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
CloudKettle
MARCH 18, 2024
After finalizing a quote, the goal is typically to create an accurate and professional quote document to customers. But without the right processes in place, quoting can be challenging, time-consuming, and prone to errors. Thankfully, Salesforce CPQ (Configure, Price, Quote) helps with the configuration and management of quote documents, streamlining the process and making quotes […] The post How to Create Dynamic CPQ Quote Templates in Salesforce appeared first on CloudKettle.
Scytale
MARCH 18, 2024
Cyber threats never sleep, which means neither can your defenses. That’s why the US Government’s National Institute of Standards and Technology (NIST) recently updated its Cybersecurity Framework (CSF) to version 2.0, the first major update since the creation of the CSF a decade ago. The biggest addition is the Govern function, emphasizing the importance of governance in managing cyber risks.
Chargebee
MARCH 18, 2024
While a churn rate, or the percentage of customers who stop using your product or service, may be inevitable in business there are ways to reduce the risk to your bottom line. Churn management involves examining the reasons why customers want to leave your business, and addressing those problems with strategies that help maintain customer retention.
SaaS Metrics
MARCH 18, 2024
Water can be a silent and stealthy destroyer. Lurking in the background, it can slowly undermine your house’s structural integrity and cause significant damage to your heritage architecture – a treasure of historical and artistic importance. The National Trust for Historic Preservation reports that water-induced issues form a significant percentage of preservation.
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
Scytale
MARCH 18, 2024
Cyber threats never sleep, which means neither can your defenses. That’s why the US Government’s National Institute of Standards and Technology (NIST) recently updated its Cybersecurity Framework (CSF) to version 2.0, the first major update since the creation of the CSF a decade ago. The biggest addition is the Govern function, emphasizing the importance of governance in managing cyber risks.
User Pilot
MARCH 18, 2024
Is Whatfix or WalkMe the best tool for no-code growth? And is there a better in-app onboarding software that would better fit your needs? With so many alternatives on review sites, it’s a bit tricky to really choose one. You need to consider your priorities and what functionality you’ll need from the tool to get the job done. Then there’s also the price that needs to match your budget.
User Pilot
MARCH 18, 2024
Is Pendo or Whatfix the best tool for no-code growth? And is there a better in-app onboarding software that would better fit your needs? With so many alternatives on review sites, it’s a bit tricky to really choose one. You need to consider your priorities and what functionality you’ll need from the tool to get the job done. Then there’s also the price that needs to match your budget.
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