4 Action Items The Best Do When They Lose a Deal
SaaStr
DECEMBER 1, 2023
Dear SaaStr: What Do You Do When You Lose a Deal? #1: Put the company right back into your drip market campaign. But a special one for Lost Deals You Want to Win Back Later. Because you’ll have at least 3 more chances to close them — if you go long: 10 months out (Renewal #1). If your competitor really screwed it up. 20 months out (Renewal #2).
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