Wed.Mar 06, 2024

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13 Conversion Rate Optimization Trends for SaaS in 2024

User Pilot

What conversion rate optimization trends are worth adopting? And which ones are misleading? CRO is a practice with a lot of room to explore, hence, there are many tactics you can experiment with to optimize sales and product engagement. That said, we’ll get right into the practices that are shaping the way we think about optimizing conversion rates.

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5 Interesting Learnings from Okta at $2.5 Billion in ARR

SaaStr

So Okta is one of our favorite SaaS and Cloud leaders. The story is super inspiring. Founder CEO Todd McKinnon was VP of Engineering at Salesforce and left to start Okta in the depths of the last downturn. Salesforce and Marc Benioff at first said the core market, security identity, was too small of a market. Then, they brought out a competing product :).

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The future of Embedded Payments: 2024 predictions for software companies

Payrix

Embedded Payments have become a popular feature in the ecosystem of software developers who understand their role in driving better user engagement, value, growth, and competitive advantage. But in the rapidly evolving world of digital payments, nothing stays the same for long. New trends and themes are constantly emerging, which may have you wondering—what’s in store for Embedded Payments in 2024?

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Recurring Billing: Definition, How it Works, and Best Practices

Stax

As the business landscape continues its unstoppable evolution, the necessity for operational efficiency and innovation becomes even more pronounced. For businesses offering subscriptions, memberships, retainers, and other recurring services, recurring billing is a powerful solution to streamline processes and ultimately enhance revenue generation. Consider this: Consumers are already conditioned to the subscription model.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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4 Practices That Have Helped Me Overcome Imposter Syndrome as a Business Owner

Buffer Resources

Many people battle with imposter syndrome—mine was compounded by the fact that I dreamed of starting my own coaching company in my non-native language.  I was born and raised in Peru, and even though I attended a bilingual school from the age of five, the idea of taking the plunge of building a business in my non-native language filled me with fear and discomfort.

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Championing Innovation: Unveiling the Beelievers Awards Winners

Chargebee

Chargebee’s annual user conference, beelieve, buzzed with excitement as it brought together trailblazers and innovators from the subscription and revenue growth industry. One of the highlights of the event was the Beelievers Awards, a prestigious recognition celebrating visionary leaders and organizations that are shaping the future of the subscription landscape.

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GTM 84: Outbound Isn’t Dead: This is How to Reach the Inbox with Stephen Hakami

Sales Hacker

Stephen Hakami is the Founder and CEO of Wiza – the most accurate way to find verified contact information for B2B prospects. Stephen started the company in 2019 after a sales career of being frustrated with bad data, and set out to build a prospecting tool that’s powered by live LinkedIn data. Discussed in this Episode: The frustration with bad data and the inspiration behind building Wiza.

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Product Funnel: What Is It and How to Create One?

User Pilot

How do you create a robust product funnel for your SaaS? This is the main question we explore in the article. We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Its different stages. Key metrics to track at each stage. It’s quite a lot of ground to cover, so without further ado, let’s get right into it!

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Customer Self-Service: How To Build It?

Groove HQ

Customer satisfaction is critical for the success of any business, particularly in high-competition environments. Goes without saying that customer satisfaction is directly correlated with customer support quality. Your CSR, and live chat should always be at the top of your mind, but sometimes customers do not want to interact with anyone…they just an answer right […] The post Customer Self-Service: How To Build It?

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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How to Perform Product Trend Analysis for SaaS

User Pilot

Performing trend and product analytics can help you make data-backed informed decisions to stay ahead of the competition. With trend analysis, you’ll be able to better understand both internal and external factors affecting your business operations. But what exactly is a product trend analysis, how do you conduct it, and how does it help predict future trends to improve customer satisfaction?

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WhatsApp Business Blueprint: Everything You Need to Know

How To Buy Saas

In today’s ever-evolving landscape, WhatsApp is a great tool and is popular among people of all ages. It is currently used by over 2 million users. Many of us happen to use WhatsApp to connect with businesses in real-time, but with the normal app, it does not have much impact. And that is why WhatsApp has launched the WhatsApp Business Service with a set of premium features for businesses to run without much hassle.

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Consumer Featured Content: Creativity

Andreessen Horowitz

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Whatsapp Web Guide 2024: Everything You Need to Know

How To Buy Saas

In today’s world, messaging applications are essential to keep us connected with our loved ones. With over 2 million users worldwide, WhatsApp is one of the most popular and dominant messaging platforms that connects you to your friends and family within seconds. WhatsApp is a mobile-friendly app that instantly brings the world right into the palm of your hand, but are you wondering how to use it on your computer?

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng