Wed.May 15, 2024

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The State of Subscription Apps with RevenueCat’s CEO Jacob Eiting and Growth Advocate David Barnard

SaaStr

A lot of you reading SaaStr are probably more B2B SaaS oriented and may not be paying attention to the consumer market, but it’s already massive and is continuing to grow quickly. In this week’s Workshop Wednesday, RevenueCat CEO Jacob Eiting and Growth Advocate David Barnard share their annual State of Subscription Apps report with us. You can tune into Workshop Wednesday every single Wednesday at 10 a.m.

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BI's Third Form : Office Hours with Benn Stancil

Tom Tunguz

On Thursday May 30th at 9:30 Pacific time, Office Hours will host Benn Stancil. Benn co-founded Mode, a analytics platform acquired by ThoughtSpot. He writes about the future of data & analytics on his blog & asks deep questions about core tenets of software including Do software companies actually have good margins? & Disband the analytics team.

AI 220
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5 Interesting Learnings From Squarespace at $1.1 Billion in ARR

SaaStr

So with public SaaS companies continuing to grow, but revenue multiples often at relative lows, it can make sense in some cases to “go private”, invest in more growth for a few years, and try to IPO again down the road. Qualtrics did it, nCino just did it, and the latest is Squarespace. They are going private at an almost $7 Billion valuation.

Scaling 299
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The Psychology Behind Search: Cognitive Biases in SEO

The Moz Blog

Discover the impact of cognitive bias on SEO and how to leverage the psychology of your audience to improve rankings, click-through rates, and brand reputation.

Branding 134
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?

Sparktoro

I go to a lot of conferences. They built my career, and I have a soft spot in my heart for them. But, best I can tell, 2023 had both the fewest marketing conferences and the fewest total attendees of any year in the past 15.

Marketing 127

More Trending

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Security Founders Talk Shop About Generative AI

Andreessen Horowitz

In this episode of the AI + a16z podcast, recorded live at our San Francisco office, security-startup founders Dean De Beer (Command Zero), Kevin Tian (Doppel), and Travis McPeak (Resourcely) share their thoughts on generative AI, as well as their experiences building with LLMs and dealing with LLM-based threats. Here’s a sample, from Dean, discussing the myriad considerations when choosing and operating a large language model: “The more advanced your use case is, the more requiremen

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Totango + Catalyst customer success experts reveal top takeaways from TSIA INTERACT 2024

Totango

“AI may not replace me, but AI will definitely change the way I work.” This bold statement, shared during a keynote at the recent Technology Services Industry Association (TSIA) World INTERACT conference in Orlando, set the stage for a series of thought-provoking discussions and insights from industry leaders. As CS grapples with rapidly evolving AI opportunities, executives from top companies gathered to share their hot takes on the advancements that will shape the future of the industry.

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AI Talks Leave ‘Little Tech’ Out

Andreessen Horowitz

Regulators influenced by the big companies create barriers to entry and curtail innovation.

AI 111
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15 Amplitude Integrations SaaS Businesses Need in 2024

User Pilot

What are Amplitude integrations? How do they work? These are 2 of the questions we answer in this article. The main reason you should read it? To learn about the 15 best integrations that the Amplitude product analytics platform offers its customers! Let’s dive right in! TL;DR Amplitude integrations are connections that allow businesses to sync data between Amplitude and other tools or data sources for cross-platform data collection, management, and analysis.

Business 105
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Optimizing Customer Retention with AI-Driven Offers: A Step-by-Step Guide

Chargebee

In today’s competitive market, where customer retention is crucial for business success, every missed opportunity can be a significant setback. In the 2024 State of Subscriptions and Revenue Growth report, 86% of subscription leaders agree that customer retention is a higher or equal priority than acquisition. Consider this: You’ve developed an excellent offer strategy to retain customers considering cancellation.

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What Are Contextual Customer Experiences in SaaS: Examples and Steps

User Pilot

Offering contextual customer experiences is critical to achieving your business goals. While it can be challenging to manage customer expectations, they are the soul of every business and deserve the best care. This article discusses 8 practical examples of contextual experiences that craft relevant messaging in different contexts to appeal to their audiences.

SaaS 52
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Do customer success teams have an operational leadership gap?

ChurnZero

Most CSMs are struggling to hit their goals this year, according to new research. In a poll of CSMs conducted by ChurnZero and SuccessCOACHING , only 41% of CSMs said they could achieve their goals without working extra hours on evenings or weekends, and just 40% said their goals are realistic. Given the last two years of RIFs and pre-emptive job moves, and higher workloads for the CSMs who’ve stayed in place, that’s not entirely surprising.

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IaaS PaaS SaaS: Mastering The 3 Different Cloud Service Models

How To Buy Saas

In today’s world, cloud computing has become very popular among businesses of all sizes because of its effective tech services. Cloud computing services have helped businesses conveniently access and utilize tools to perform different tasks. There are various Cloud service models to choose from, like IaaS PaaS SaaS, and you may get confused while making a decision.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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5 Must-Haves to Get (and Stay) Compliant With Privacy and Security Frameworks

Scytale

Achieving and maintaining compliance with data privacy and security frameworks is a complex undertaking that requires a multi-faceted approach. From automation tools to consultancy services, penetration testing to third-party audits, there are several crucial components that organizations must consider. This comprehensive list of must-haves will help you understand some key elements required to ensure your organization meets and sustains compliance standards effectively.

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News: U.S. Federal Judge and Epic Games Challenge Whether Apple Has Complied With Order to Allow Payment Steering

FastSpring

An evidentiary hearing in the Epic Games v. Apple case is following up on whether Apple has truly complied with the U.S. District Judge Yvonne Gonzalez Rogers’ order to allow app developers to “steer” users to third-party payment options outside of the native App Store. After a rejection by the U.S. Supreme Court in January allowed the lower courts’ rulings to take effect, Apple responded immediately by filing court documents that outlined its plans to comply, but those plans preserved most of A