SaaStr

SEPTEMBER 14, 2024

Dear SaaStr: Is Underpricing a Good Strategy to Gain Traction? Yes, to some extent — once a category is well established and there is a subset of functionality that is commoditized. But it’s not a marketing strategy. It’s more a tactic to win deals vs. an establish. brand, once you have the prospect in your funnel. Pricing “cheap” won’t get prospects to come find you, not usually.

Scale 317

Scale Pricing Branding B2B 317

SaaS Metrics

SEPTEMBER 14, 2024

Pick the perfect tools for SaaS analytics and performance tracking to elevate your insights—discover which platforms stand out in a crowded market. The post Top Tools for SaaS Analytics and Performance Tracking first appeared on SaaS Metrics.

SaaS 52

SaaS Metrics Marketing Software 52

Cobloom

SEPTEMBER 14, 2024

Generating quality leads is more challenging than ever. As a business owner/marketing manager, you might find yourself grappling with the complexities of attracting potential customers, wondering whether a digital marketing agency can help you.

Marketing 52

Marketing Management Business 52

SaaS Metrics

SEPTEMBER 14, 2024

How to accurately calculate Customer Acquisition Cost (CAC) for SaaS can transform your marketing strategy—discover the key factors you might be overlooking! The post How to Calculate Customer Acquisition Cost (CAC) for SaaS first appeared on SaaS Metrics.

Acquisition 52

Acquisition SaaS Metrics Strategy 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

AI