The Daily Egg

FEBRUARY 25, 2025

These days, a lead magnet should be shareable on social media, easy to consume on mobile devices, and compelling enough to stand out in search. The post The Lead Magnet Is EvolvingHeres 16 Fresh Ideas appeared first on The Daily Egg.

Social Media 264

Social Media Mobile 264

SaaStr

FEBRUARY 25, 2025

Dear SaaStr: How do you know when it’s time to “fire yourself” as a founder of a company? IMHE you dont. We all feel this way at times, or at least most of us do. The business gets even a bit bigger, and unless youre a second time successful founder, you havent done it before. Couldnt someone else do it better? 95 times out of 100 No.

B2B 236

B2B SaaS Marketing Business 236

The Daily Egg

FEBRUARY 25, 2025

A press page is a place on your website where you can share all the places your brand has appeared in the news. This could. The post 7 Press Page Examples (+ What to Steal from Each) appeared first on The Daily Egg.

Branding 147

Branding 147

SaaStr

FEBRUARY 25, 2025

1. Unparalleled Networking Opportunities SaaStr Annual brings together thousands of SaaS, Cloud and AI executives, founders, VCs, and industry leaders under one roof across our 40+ acre campus, May 13-15 in SF Bay! The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!

Sales Recruiting 195

Sales Recruiting Scale CTO Hire Sales Hiring 195

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

AI

How To Buy Saas

FEBRUARY 25, 2025

Introduction: Why Choosing the Right CRM Matters Choosing the right Customer Relationship Management (CRM) platform can make or break your businesss growth trajectory. A powerful CRM helps organize customer data, streamline sales pipelines, and automate marketing ultimately boosting revenue. In fact, 92% of businesses say CRM software is crucial to achieving their revenue goals.

Scale 52

Scale Underperforming Technical Team Technical Review Software Review 52

Chart Mogul

FEBRUARY 25, 2025

A little reminderyour sales team has a lot on their plate. You want your reps focused on hunting new business, not manual tasks. The more you can do to make their lives easier, the more they can focus on what they do best: closing bigger, better deals. And that, of course, means more revenue for … A little reminderyour sales team has a lot on their plate.

Churn 52

Churn Payment Features Subscription Trends 52

BetterCloud

FEBRUARY 25, 2025

Managing Azure cloud services can feel like swimming upstream. You’ve got Entra ID (formerly Azure AD), Intune, a whole bunch of other services, and then there’s the constant pressure to protect your data and keep costs under control. Sound familiar? You’re not alone. Many IT admins are wrestling with the same challenges. Thats where BetterCloud comes in to make things a little less chaotic.

Azure 52

Azure Government compliance Identity management 52

Scytale

FEBRUARY 25, 2025

In 2025, cybersecurity remains a critical focus for organizations worldwide. With an ever-evolving threat landscape and increasing sophistication behind cyber attacks, adherence to security regulations and standards is now more important than ever. As technology continues to evolve, compliance industry trends and requirements adapt accordingly. Compliance trends in 2025 continue to be influenced by emerging technologies such as artificial intelligence, Internet of Things, blockchain, and cloud c

compliance 52

compliance Artificial Intelligence Trends Cybersecurity 52

Blulogix

FEBRUARY 25, 2025

By BluLogix Team How Intelligent Revenue Management Transforms Business Growth Introduction Revenue management has evolved far beyond simple invoicing and billing. In todays dynamic business landscape, companies must manage complex pricing models, subscription-based revenue streams, multi-tier billing, and compliance regulations all while ensuring profitability and scalability.

Payment Features 40

Payment Features Revenue Management Business 40

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

Payments

The Moz Blog

FEBRUARY 25, 2025

Learn five proven conversion rate optimization strategies to turn more visitors into leads on your money pages.

Revenue 80

Revenue Strategy 80

Kalungi

FEBRUARY 25, 2025

Pricing a SaaS product is one of the most powerful growth levers a founder can pull. The right pricing strategy can accelerate market adoption, maximize recurring revenue, and optimize customer retention. The wrong one? It can lead to stalled growth, high churn, and wasted acquisition costs.

Pricing 40

Pricing SaaS Acquisition Churn 40

SaaStr

FEBRUARY 25, 2025

So the 2021 GTM Playbook is Dead. Almost all of us agree about that. That playbook was fueled by a desire to load up on 100s of new SaaS apps to fuel a pandemic-inspired buying spree. Today, SaaS and Cloud is back. But we’re not expanding the total number of apps all that much. Our app count is staying flat. And competition has exploded. AI has ushered in 100s of new competitors in each category.

AI 273

AI Scale Social Media Generative AI 273

Sales Hacker

FEBRUARY 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Katrina Wong is the CMO of New Relic and a top marketing leader. She specializes in launching products, entering new markets, and scaling companies to the enterprise. With 15 years of experience at Twilio, Zuora, Salesforce, and SAP, she has led award-winning campaigns and helped six companies exit successfully.

Sales Hiring 85

Sales Hiring Marketing Technical Review Sales Recruiting 85

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Revenue

Payrix

FEBRUARY 25, 2025

Tokenization has been around for over two decades, but its role in payments is more critical than ever. As software companies look to integrate payments, understanding tokenization is essential for security, compliance, and long-term strategy. In this episode of PayFAQ: The Embedded Payments podcast, Montana Ross, Head of Product for Integrated Payments and Payment Facilitation at Worldpay, shared insights into why tokenization matters and how software companies should approach it.

Payment Services 130

Payment Services Payment Solutions Payments Payment Methods 130

Sparktoro

FEBRUARY 25, 2025

Most of us default to Return on Investment (ROI) for measuring marketing success. It’s the tried-and-true metric that quantifies financial returns. Money in, money out. But we all know the messy reality of attribution.

Marketing 104

Marketing Investment Metrics Startup 104

User Pilot

FEBRUARY 25, 2025

Ask any Customer Success Manager, and theyll tell you the same thing: understanding user behavior and digital experience analytics is everything. However, traditional analytics tools only provide quantitative data. They dont reveal user intent or why users drop off, struggle, or abandon certain workflows. Thats where session replay tools come in. They let us watch real user sessions, see exactly how users interact with our product, and uncover pain points that traditional analytics might miss.

Customer Success 91

Customer Success Payment Solutions Management Technical Review 91

User Pilot

FEBRUARY 25, 2025

Behind every click, scroll, and pause, there’s a story. Are you interpreting it correctly? A high bounce rate might seem like lost interest, but what if users left because they couldnt find what they needed? While a lengthy session could indicate strong involvement, it could signal frustration from confusing navigation. Quantitative data alone doesn’t reveal intent, only outcomes.

Underperforming Technical Team 88

Underperforming Technical Team Technical Review Onboarding AI 88

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

Artificial Intelligence