5 Interesting Learnings from Klaviyo at Almost $1 Billion in ARR
SaaStr
NOVEMBER 13, 2024
So the latest SaaS leader to cross $1B ARR is Klaviyo. Klaviyo dominates marketing in the Shopify ecosystem and in ecommerce, and just keeps on scaling. It was the only SaaS IPO on 2023. The only one! And at almost $1B ARR, it’s still growing a stunning 34% (!). In the words of founder CEO Andrew Bialecki: “There’s no downturn at Klaviyo.” 5 Interesting Learnings: #1. 110% NRR from 157,000 SMBs Yes, it can be done, 110% NRR from SMBs.
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