Clouded Judgement

MARCH 29, 2024

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Q4 Earnings Summary This week wrapped up Q4 earning season. I’ll post a more fulsome recap later, but will give a short summary here. The TLDR for Q4 earnings is that “things aren’t getting worse, but not quite getting better yet.” The below chart shows the percentage of companies beating / missing consensus estimates (with the line chart

Cloud 281

Cloud Forecasting Subscription Payment Features 281

SaaStr

MARCH 29, 2024

So the other day a CEO reached out to me about advice on an acquisition. They wanted to do three things: Enter a space they had no product or customers in today; and Add on at least $10m of extra revenue for the year; and Not add too much to their burn rate. So this CEO really wanted to buy a startup at around $10m ARR, that actually wasn’t remotely close to #1 in the space, and wasn’t growing anymore.

Pricing 234

Pricing Scale Startup Acquisition 234

Buffer Resources

MARCH 29, 2024

Books have a way of changing our perspective and bringing new lenses to life and different mindsets to mind — which is why we recently kicked off a quarterly book club within our Customer Advocacy Team at Buffer. Late last year, Å sa Nyström , our VP of Customer Advocacy, introduced us to the book Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will Guidara, the former co-owner of legendary New York restaurant Eleven Madison Park.

Development Team Review 101

Development Team Review Customer Support Communication Development 101

SaaStr

MARCH 29, 2024

Dear SaaStr: When Do You Know It’s Time to Pivot? I think in SaaS, it’s when you have a handful of customers, and they are happy, and it’s been 9+ months … and you are growing, but slowly. If you have no customers, it’s not really a pivot or tilt, it’s a restart. But in SaaS what can happen sometimes is you are close to a product the market really wants, close, but not quite there.

B2B 172

B2B Startup Product Marketing SaaS 172

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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

Payment Solutions

The Moz Blog

MARCH 29, 2024

In this Whiteboard Friday, learn about how to use reading patterns to optimize your content and understand how users are engaging with it.

Engagement 116

Engagement 116

Zuora

MARCH 29, 2024

3 Creative Acquisition Strategies for Print-to-Digital Publishers “The most effective retention strategy is a really good acquisition strategy. If we want to improve retention, we have to be better at acquisition. It doesn’t just mean pumping up the numbers, it means looking at the customer lifetime value.” – Denise Warren, Former President of Digital […] The post Acquisition Strategies for Modern Media: Transitioning from Print to Digital appeared first on Zuora.

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Acquisition Strategy Customer Lifetime Value Retention 59

User Pilot

MARCH 29, 2024

By analyzing user behavior patterns and uncovering valuable insights, behavior analytics tools enable businesses to design strategies that drive retention and business growth. Discover the cutting-edge of behavioral analytics tools! In this article, we’ve compiled 15 of the best behavior analytics tools for tracking user activity! TL;DR Behavioral analytics involves collecting, analyzing, interpreting, and predicting user behavior.

Social Media 82

Social Media AI Retention Pricing 82

Zuora

MARCH 29, 2024

The quest for audience growth has become increasingly complex, yet the solution remains rooted in something quite fundamental: data. Not just any data, but first-party data, a treasure trove of insights directly from your audience. As we navigate through this post-cookie world, understanding and utilizing first-party data has never been more crucial.

Data 52

Data 52

User Pilot

MARCH 29, 2024

Looking for practical customer journey analytics examples to inspire your own strategy? You are in the right place! This guide discusses how customer journey analytics can help you understand customer interactions with your business. It will also dive into examples that can help you improve your customer journey based on insights into your customer behavior.

Customer Lifetime Value 75

Customer Lifetime Value Software Review User Experience Trends 75

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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

Payments

BetterCloud

MARCH 29, 2024

BetterCloud named a leader in 30+ G2 Grid Reports We are so excited to share that BetterCloud has been named a Leader in the Spring 2024 G2 Grid Report® for SaaS Operations Management , the Enterprise Relationship Index for User Provisioning and Governance Tools , and 30 additional categories ! This achievement is especially meaningful as G2 Grid Reports® are based on genuine user ratings and reviews, reflecting the experiences of those who rely on our platform day in and day out.

Software Review 52

Software Review Technical Review Government Operational efficiency. 52

User Pilot

MARCH 29, 2024

Is Chameleon or WalkMe the best tool for no-code growth? And is there a better in-app onboarding software that would better fit your needs? With so many alternatives on review sites, it’s a bit tricky to really choose one. You need to consider your priorities and what functionality you’ll need from the tool to get the job done. Then there’s also the price that needs to match your budget.

Software Review 52

Software Review Technical Review Onboarding Enterprise 52

SaaS Metrics

MARCH 29, 2024

The high suicide rates across the world are a worrying matter indeed. Nations are grappling with the challenge of reducing these numbers significantly, but it remains clear that more action, various innovative efforts, and multiple levels of involvement are necessary. Today’s blog post will explore the many dimensions of tackling such grave. Read more The post Countering High Suicide Rates Nationally first appeared on SaaS Metrics.

Innovation 52

Innovation Metrics SaaS Education 52

User Pilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. Let’s dive in! TL;DR Brand activation involves building awareness for a company through engaging interactions with potential customers.

Branding 84

Branding Social Media Technical Review Advertising 84

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

Revenue