Sparktoro
OCTOBER 7, 2024
A recent Wall Street Journal made the top of feeds in the digital marketing world, claiming that Google is on the precipice of losing the lead in the search advertising wars. Supposedly, in 2025, for the first time, Google may fall under 50% of market share in search advertising (according to an eMarketer report the WSJ cites).
SaaStr
OCTOBER 7, 2024
Most of the best VP of Sales have been fired once. It’s not always on their LinkedIn, they don’t always bring it up, but it’s part of it. Sometimes, it’s for a mismatch of skills vs. opportunity. You can crush it one place and struggle in another. Sometimes, for the best sales leaders, it’s a mismatch on passion. And that one time is often good — for you.
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Tom Tunguz
OCTOBER 7, 2024
Recently, Thomas Laffont of Coatue highlighted a non-obvious impact of the M&A slowdown after this preamble : “Ironically and I think somewhat perversely one of the byproducts of constraining big companies from buying small companies is it hurts small companies. This point is clear & straightforward. Less demand for an asset decreases price. 2023 & 2024 are two of the three lowest in the last 12 years in both activity & value across the ten largest strategic software buyers
SaaStr
OCTOBER 7, 2024
So who were the most visited sponsors at 2024 SaaStr Annual? Let’s take a look: Paddle Mercury Roam Booking Front Bill Carta Google Cloud IBM Prismatic Adyen Runway G2 Now, it’s not all a popularity contest. But it is telling. If you are in the same space as these leaders … maybe sponsor SaaStr Annual 2025, May 13-15!! The average Super Gold sponsor received 470 qualified leads in 2024, up from 249 in 2023.
Speaker: Jay Allardyce
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Kellblog
OCTOBER 7, 2024
Since It Costs A Lot to Win, and Even More to Lose [1] It’s hard for a DNA-level marketer and inveterate deadhead [2] to review a book that fuses both. While I first read Marketing Lessons from the Grateful Dead not long after its publication in 2010, I’d never wanted to write about it. There was too much to say, the subject too close to home, and the Dead were becoming passé anyway — who’d want to learn lessons from a band that supposedly peaked on 5/8/77 and that played
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Inturact
OCTOBER 7, 2024
In SaaS, the faster you move a prospect from initial interest to a closed deal, the better. However, shortening the sales cycle without sacrificing quality or conversion rates is a delicate balancing act.
BlueSnap
OCTOBER 7, 2024
BlueSnap Global Payments for NetSuite supports multi-entity businesses with effortless efficiency, increased authorization rates, lower costs, unified payment analytics and reporting, and value-added services on a global scale – all through a single app with one account. The post NetSuite Global Payments Processing with a Single App appeared first on BlueSnap.
Nimble - Sales
OCTOBER 7, 2024
Effective lead management is crucial for any marketing team looking to drive conversions and build sustainable customer relationships. With an influx of leads generated through various channels—email, social media, events, and more—it’s easy for a marketing team to feel overwhelmed The post Best Practices in Lead Management for Marketing Team appeared first on Nimble Blog.
Scytale
OCTOBER 7, 2024
Curious about the battle between ISO 27001 vs SOC 2? When it comes to cybersecurity and data privacy, these two heavyweights step into the ring – The two prominent frameworks. ISO 27001 and SOC 2 are like two fighters with different styles, each bringing their unique approach to the fight. ISO 27001 is all about building a solid information security management system that follows international best practices.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.
SaaS Metrics
OCTOBER 7, 2024
By exploring AWS Lambda's event-driven capabilities, discover other platforms offering similar FaaS solutions that could change how you handle serverless computing. The post What Is an Example of a FaaS? first appeared on SaaS Metrics.
User Pilot
OCTOBER 7, 2024
What is an end-to-end customer experience? It’s the complete customer experience that covers all the interactions between a user and your business, from initial contact to post-purchase. Improving end-to-end CX requires you to design a seamless experience across multiple channels, including email, company website, and the product. Why is an end-to-end customer experience important?
SaaS Metrics
OCTOBER 7, 2024
Perfecting your SaaS Customer Acquisition Cost is crucial—discover the ideal CAC ratio and strategies to boost long-term profitability. Read on for key insights. The post What Is the Ideal Customer Acquisition Cost for SaaS? first appeared on SaaS Metrics.
Buffer Resources
OCTOBER 7, 2024
Your Facebook cover photo is one of the first things people will see when visiting your brand's Facebook Page. You only get one shot to make a good impression. Read on to learn the Facebook cover photo dimensions, find out how to create a perfect cover photo, and get inspired by winning Facebook cover photo ideas and examples. What’s the ideal Facebook cover photo size?
Speaker: Jamie Bernard
Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.
SaaS Metrics
OCTOBER 7, 2024
Find out how to calculate your Customer Acquisition Cost (CAC) and why keeping this figure up-to-date is crucial for your business success. The post How to Calculate Customer Acquisition Cost (CAC) first appeared on SaaS Metrics.
Subscription Flow
OCTOBER 7, 2024
If you are a welfare organization with online operations, you know how crucial donation management is. Donation for non-profit organizations involves all the processes from managing donor information to maintaining long-lasting donor relationships. After all, healthy donations are what keeps your mission going. Your strategy of engaging donors, and personalizing interactions with them taps into their loyalty to your cause.
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