Mon.Jun 17, 2024

article thumbnail

Dear SaaStr: Who Drafts the Term Sheet, The Entrepreneurs or the VC?

SaaStr

Dear SaaStr: Who Drafts the Term Sheet, The Entrepreneurs or the VC? It depends who is selling and who is buying. In the old days, and still mostly commonly today, term sheets only came from VCs. Founders were almost always selling. Well, almost always. But even in the Old Days, the hottest of start-ups made up the terms. Microsoft took one venture investor, sold them only 5%, and named the terms: The Venture Capitalist Microsoft Allowed To Invest Early Today, it’s still the case.

Finance 300
article thumbnail

Local Brand Loyalty Takeaways From That Time Ace Hardware Was Trending

The Moz Blog

Study the Ace Hardware playbook and build an experience at the local business you’re running or marketing that customers love to remember, share, and even champion!

Trends 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Analyze Survey Data in SaaS: Steps and Best Practices

User Pilot

Understanding how to analyze survey data doesn’t have to be complicated. With the right survey questions, you can gain insights into what your customers like and dislike about your brand, products, and services. Effectively analyzing data from your user feedback will also help you eliminate assumptions and create marketing strategies that positively impact your audience.

Data 105
article thumbnail

How Instagram Reels Helped Me Hit 6 Figures in My First Year in Business

Buffer Resources

When I launched my kids’ spa party bus, Luxe Gather , in 2022, it felt especially challenging given my business is fairly niche and a new concept to many. I knew that building brand awareness would be critical and that showing off the party bus experience would be valuable to help parents get a tangible sense of what we offer. Given these goals, building a strong Instagram presence felt like a natural fit.

article thumbnail

Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

article thumbnail

How to Create a Product-Led Growth Strategy?

User Pilot

Learning how to create a product-led growth strategy can transform your business. But where can you get started to start driving growth and success? Let’s explore what a product-led growth strategy and its benefits are, and look at different strategies any SaaS can create and implement. TL;DR A product-led growth strategy is an approach where the product itself drives user acquisition, expansion, and retention.

Strategy 103

More Trending

article thumbnail

Best Resources for Customer Onboarding Specialists

User Pilot

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success This guide will introduce you to the best resources available for customer onboarding specialists, providing you with a curated selection of valuable materials to enhance your skills and knowledge.

article thumbnail

6 Ways CFOs can control SaaS spend today

BetterCloud

Forget number crunchers – the modern CFO is a strategic decision maker within any organization. Sure, cost-cutting is a hot topic these days, with everyone calling the ones up for the task “choppers.” But any smart company knows a good CFO goes way beyond slashing budgets. They’re the ones who translate numbers into game-changing insights, guiding the company towards long-term wins.

article thumbnail

Best Resources for Customer Experience Specialists

User Pilot

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success This guide will introduce you to the best resources available for customer experience specialists, providing you with a curated selection of valuable materials to enhance your skills and knowledge.

Trends 52
article thumbnail

Best Resources for Localization Managers

User Pilot

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success This guide will introduce you to the best resources available for localization managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge.

article thumbnail

SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

article thumbnail

Best Resources for Product Specialists

User Pilot

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success This guide will introduce you to the best resources available for product specialists, providing you with a curated selection of valuable materials to enhance your skills and knowledge.

article thumbnail

Best Resources for Customer Insights Managers

User Pilot

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success This guide will introduce you to the best resources available for customer insights managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge.

article thumbnail

Best Resources for Sales Enablement Managers

User Pilot

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success This guide will introduce you to the best resources available for sales enablement managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge.

article thumbnail

Best Resources for User Acquisition Specialists

User Pilot

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success This guide will introduce you to the best resources available for user acquisition specialists, providing you with a curated selection of valuable materials to enhance your skills and knowledge.

article thumbnail

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

article thumbnail

What is a Sales Enablement Manager? Responsibilities, Salaries, and More

User Pilot

Whether you’re a seasoned professional or new to the field, understanding the nuances of sales enablement managers is essential for success. In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a sales enablement manager. TL;DR A sales enablement manager is responsible for managing and supporting the sales team so they can effectively sell your company’s products or serv

article thumbnail

What is a Product Launch Manager? Responsibilities, Salaries, and More

User Pilot

Whether you’re a seasoned professional or new to the field, understanding the nuances of product launch managers is essential for success. In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a product launch manager. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

article thumbnail

What is a Product Owner? Responsibilities, Salaries, and More

User Pilot

Whether you’re a seasoned professional or new to the field, understanding the nuances of product owners is essential for success. In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a product owner. TL;DR In SaaS companies, a product owner is responsible for developing the product’s vision and navigating the product roadmap to maximize value.

article thumbnail

What is a Product Analyst? Responsibilities, Salaries, and More

User Pilot

Whether you’re a seasoned professional or new to the field, understanding the nuances of product analysis is essential for success. In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a product analyst. TL;DR A product analyst is a professional who conducts product research , analyzes, and interprets such data to make accurate decisions about the product.

article thumbnail

An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

article thumbnail

What is a Software Product Owner? Responsibilities, Salaries, and More

User Pilot

Whether you’re a seasoned professional or new to the field, understanding the nuances of software product owners is essential for success. In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a software product owner. TL;DR A software product owner is an IT professional tasked to prioritize features , create and maintain product backlog, and work with a Scrum team throug

article thumbnail

What is a Product Manager? Responsibilities, Salaries, and More

User Pilot

Whether you’re a seasoned professional or new to the field, understanding the nuances of product managers is essential for success. In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a product manager. TL;DR A product manager (PM) is a professional who identifies customer needs and defines what a successful product looks like to the broader business objectives.

article thumbnail

What is a Marketing Analyst? Responsibilities, Salaries, and More

User Pilot

Whether you’re a seasoned professional or new to the field, understanding the nuances of a marketing analyst is essential for success. In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a marketing analyst. TL;DR A marketing analyst is a professional who carries out market research for a product, tracks trends , and identifies growth opportunities for the company.

article thumbnail

What is a Product Strategist? Responsibilities, Salaries, and More

User Pilot

Whether you’re a seasoned professional or new to the field, understanding the nuances of product strategists is essential for success. In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a product strategist. TL;DR A Product strategist is responsible for working with a team of Product Managers to develop a comprehensive product strategy , product vision, and long-term r

article thumbnail

How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

article thumbnail

What is a User Acquisition Specialist? Responsibilities, Salaries, and More

User Pilot

Whether you’re a seasoned professional or new to the field, understanding the nuances of user acquisition specialists is essential for success. In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a user acquisition specialist.