SaaStr
OCTOBER 1, 2024
There’s a mistake I see a ton of startups making today, in the of age of new efficiency in SaaS and pressure around making capital last: They are treating every customer the same for CAC purposes. You can’t if you are scaling. What do I mean? Well of course the burn is the burn, and the budget in the end is the budget. If you have $2m to spend this year on marketing and growth, then that’s all you have.
Buffer Resources
OCTOBER 1, 2024
This is probably going to age me, but remember when adding a link to an Instagram Story required you to have at least 10,000 followers? Thankfully these days, it's a whole lot easier with Instagram's link sticker — and you can use it no matter how many followers you have. It's well worth doing, too, particularly if you want to monetize your work on Instagram.
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SaaStr
OCTOBER 1, 2024
In the latest edition of SaaStr’s Workshop Wednesday , Sara Varni, Datadog ‘s CMO, shares how to build pipeline and create alignment across sales and marketing. The CMO role at Datadog covers the usual aspects of marketing, including product marketing, corporate communications, events, partnership marketing, and solutions marketing. While these insights seem like pipeline 101, they aren’t always implemented.
Payrix
OCTOBER 1, 2024
In the latest episode of PayFAQ: The Embedded Payments Podcast, host Ian Hillis sits down with Candice Raybourn, Head of Partner Activation at Payrix and Worldpay for Platforms, to discuss the crucial topic of PCI compliance. As businesses continue to embed payment solutions into their software platforms, ensuring compliance with PCI DSS (Payment Card Industry Data Security Standards) is more important than ever.
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
Sales Hacker
OCTOBER 1, 2024
A transformational leader who specializes in data driven GTM, Allison Metcalfe has had a non-traditional path to the C Suite – starting in Account Management, and being a leader in the evolution of Customer Success, Allison has held a variety of leadership roles across sales and operations in some of Silicon Valley’s most successful companies including Jigsaw (acquired by Salesforce), Demandbase, Quotient (NYSE: QUOT) and Liveramp (NYSE: RAMP), which went from $30M to $500M in revenue and
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
ChurnZero
OCTOBER 1, 2024
From creating instant emails to summarizing customer accounts in seconds, AI is a dream tool for CSMs. Is it just as powerful for a customer success operations leader? As it turns out, using AI for customer success operations by leveraging its research and analytical capabilities can yield equally impressive results. ChurnZero’s You Mon Tsang says that while AI’s speed and “wow” factor are impressive, its real value in SaaS comes from applying it to existing workflows to solve ambitious ch
SaaS Metrics
OCTOBER 1, 2024
Learn the essentials of cloud hosting solutions and discover how to choose the right option for your business without getting lost in the details. The post The Beginner’s Guide to Cloud Hosting Solutions first appeared on SaaS Metrics.
Scytale
OCTOBER 1, 2024
Cyber threats aren’t slowing down anytime soon, and securing your business from them is now more critical than ever. That’s where the CIS framework steps in. Designed by the Center for Internet Security, it offers a clear, practical path to strengthening your cybersecurity without needing to be a massive corporation with endless resources.
SaaS Metrics
OCTOBER 1, 2024
You might be curious about how Platform as a Service (PaaS) can revolutionize your business operations while cutting costs. Discover its unique benefits now. The post What Is Paas? Platform as a Service first appeared on SaaS Metrics.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
BetterCloud
OCTOBER 1, 2024
What comes to mind when you think of IT conferences? Imagine an IT conference that’s not a crowded expo hall filled with sales pitches. Now, picture yourself surrounded by the brightest minds in IT, exchanging ideas and tackling the challenges you face every day. That’s the experience waiting for you at ALTITUDE 2024 , our upcoming conference (November 13 in New York, New York) , an exclusive event designed to be unlike any other.
Stax
OCTOBER 1, 2024
Acquisition of BlockChyp brings new technology and industry expertise to Stax, furthering its evolution as a leading payment processor ORLANDO – October 1, 2024 – Stax , a leading payment technology provider, today announced its acquisition of BlockChyp , further expanding the company’s end-to-end processing capabilities. The addition of BlockChyp marks a significant, strategic expansion of Stax’s growing technology stack to drive increased value for partners and merchants and accelerate growth.
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