Tue.Oct 01, 2024

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Your Core CAC vs. Your Expansion CAC: One Trophy, But Two Goals

SaaStr

There’s a mistake I see a ton of startups making today, in the of age of new efficiency in SaaS and pressure around making capital last: They are treating every customer the same for CAC purposes. You can’t if you are scaling. What do I mean? Well of course the burn is the burn, and the budget in the end is the budget. If you have $2m to spend this year on marketing and growth, then that’s all you have.

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Stax Acquires BlockChyp, Adding Payment Gateway and Expanding End-to-End Capabilities

Stax

Acquisition of BlockChyp brings new technology and industry expertise to Stax, furthering its evolution as a leading payment processor ORLANDO – October 1, 2024 – Stax , a leading payment technology provider, today announced its acquisition of BlockChyp , further expanding the company’s end-to-end processing capabilities. The addition of BlockChyp marks a significant, strategic expansion of Stax’s growing technology stack to drive increased value for partners and merchants and accelerate growth.

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How to Build Pipeline and GTM Alignment in 2024 with Datadog’s CMO Sara Varni

SaaStr

In the latest edition of SaaStr’s Workshop Wednesday , Sara Varni, Datadog ‘s CMO, shares how to build pipeline and create alignment across sales and marketing. The CMO role at Datadog covers the usual aspects of marketing, including product marketing, corporate communications, events, partnership marketing, and solutions marketing. While these insights seem like pipeline 101, they aren’t always implemented.

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How to Add a Link to an Instagram Story (+ Examples to Inspire You)

Buffer Resources

This is probably going to age me, but remember when adding a link to an Instagram Story required you to have at least 10,000 followers? Thankfully these days, it's a whole lot easier with Instagram's link sticker — and you can use it no matter how many followers you have. It's well worth doing, too, particularly if you want to monetize your work on Instagram.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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GTM 115: Lessons from CS to CRO and How Customer Stories are Your Most Powerful Growth Lever with Allison Metcalfe

Sales Hacker

A transformational leader who specializes in data driven GTM, Allison Metcalfe has had a non-traditional path to the C Suite – starting in Account Management, and being a leader in the evolution of Customer Success, Allison has held a variety of leadership roles across sales and operations in some of Silicon Valley’s most successful companies including Jigsaw (acquired by Salesforce), Demandbase, Quotient (NYSE: QUOT) and Liveramp (NYSE: RAMP), which went from $30M to $500M in revenue and

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AI for customer success operations: How to design a segmentation strategy with AI as your assistant

ChurnZero

From creating instant emails to summarizing customer accounts in seconds, AI is a dream tool for CSMs. Is it just as powerful for a customer success operations leader? As it turns out, using AI for customer success operations by leveraging its research and analytical capabilities can yield equally impressive results. ChurnZero’s You Mon Tsang says that while AI’s speed and “wow” factor are impressive, its real value in SaaS comes from applying it to existing workflows to solve ambitious ch

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The Beginner’s Guide to Cloud Hosting Solutions

SaaS Metrics

Learn the essentials of cloud hosting solutions and discover how to choose the right option for your business without getting lost in the details. The post The Beginner’s Guide to Cloud Hosting Solutions first appeared on SaaS Metrics.

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The Importance of the CIS Framework in Modern Cybersecurity

Scytale

Cyber threats aren’t slowing down anytime soon, and securing your business from them is now more critical than ever. That’s where the CIS framework steps in. Designed by the Center for Internet Security, it offers a clear, practical path to strengthening your cybersecurity without needing to be a massive corporation with endless resources.

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What Is Paas? Platform as a Service

SaaS Metrics

You might be curious about how Platform as a Service (PaaS) can revolutionize your business operations while cutting costs. Discover its unique benefits now. The post What Is Paas? Platform as a Service first appeared on SaaS Metrics.

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How To Speak The Language Of Financial Success In Product Management

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.

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5 Reasons Why Altitude is Unlike Any Other IT Conference You've Attended

BetterCloud

What comes to mind when you think of IT conferences? Imagine an IT conference that’s not a crowded expo hall filled with sales pitches. Now, picture yourself surrounded by the brightest minds in IT, exchanging ideas and tackling the challenges you face every day. That’s the experience waiting for you at ALTITUDE 2024 , our upcoming conference (November 13 in New York, New York) , an exclusive event designed to be unlike any other.

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PCI explained: Why every platform should prioritize compliance | Episode 42

Payrix

In the latest episode of PayFAQ: The Embedded Payments Podcast, host Ian Hillis sits down with Candice Raybourn, Head of Partner Activation at Payrix and Worldpay for Platforms, to discuss the crucial topic of PCI compliance. As businesses continue to embed payment solutions into their software platforms, ensuring compliance with PCI DSS (Payment Card Industry Data Security Standards) is more important than ever.