SaaStr

JUNE 18, 2024

So it’s hard to get a sense of just what is happening in SaaS. “B2B2B” remains in a big funk, with Salesforce projecting a decline to single-digit growth for the first time ever next year. And in the aggregate, public SaaS companies are growing the slower they have in history. And yet … both AI and the consumer economy remain strong: Databricks is growing 60% at $2.4B — and that’s up from 50% the year before!

SaaS 324

SaaS AI Enterprise Scaling 324

The Moz Blog

JUNE 18, 2024

Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.

Strategy 132

Strategy 132

SaaStr

JUNE 18, 2024

Dear SaaStr: Can a SaaS Company Get to 50% Profit Margins? It’s possible, though it does require a very efficient model. The biggest, most mature software leaders aren’t quite there — but they are close. Adobe is currently at 45% non-GAAP operating margins. Microsoft, also mature and at scale, is also at 45% operating margins: Zoom’s non-GAAP operating margins are 40%, but it’s free cash flow margins are even higher and now exceed 50%: Dropbox is also in the mature, low growth but higher margin

SaaS 301

SaaS Scaling Software 301

User Pilot

JUNE 18, 2024

A/B testing is a powerful tool that can help you uncover hidden opportunities and optimize your marketing efforts. Whether you’re looking to attract new leads or improve engagement with existing customers, this article will guide you through the A/B testing process from start to finish. We’ll cover: What A/B testing means. Different types of A/B tests to implement.

Marketing 105

Marketing Scale User Experience Engagement 105

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Enterprise

SaaStr

JUNE 18, 2024

A lot of folks I talk to think I am “good at marketing”. I’m not so sure about that. Like many founders, there is a slice of marketing I am good at — the part I’m passionate about. The rest? I’m pretty bad at it. I can’t send a decent campaign. I’m no good at steak dinners. But one thing I’ve learned over the years, and many others have said it: In the end, your biggest asset is your list. 10 Things That Always Work in SaaS Marketing Now these days, that needs to be qualified.

Marketing 299

Marketing Engagement Communication Data 299

Stax

JUNE 18, 2024

Subscription models offer companies large and small the opportunity to build predictable revenue and high customer lifetime value. But managing subscriptions effectively and freeing up time and resources for expansion is no picnic. In a subscription business model, customers pay a recurring fee in exchange for a product or service. This could be a subscription box, a SaaS (Software as a Service) product, or even just a streaming platform like Netflix.

Payment Features 88

Payment Features Payment Solutions Payment Services Payments 88

Sparktoro

JUNE 18, 2024

I grew my following on Twitter (now X) 700 to 100,000 followers in less than two years. I did this with an 80/20 focus: 80% of my content was about marketing (with a key focus on content marketing), and 20% was about my interests and life observations. I’d comment on others’ tweets, and I’d obviously post my own tweets.

Social Media 79

Social Media Strategy Content Marketing Marketing 79

FastSpring

JUNE 18, 2024

FastSpring is proud to announce that our customer success team has won a gold Globee® award for Customer Excellence in the “Achievement in Team Customer Success” category! FastSpring Customer Success Team Gets Exceptional Results Our customer success team was honored with this award thanks to three key achievements: 1. Exceptional Results We consistently surpass targets and achieve unprecedented growth, exceeding customer expectations and showcasing our dedication to excellence. 2.

Customer Success 78

Customer Success Cybersecurity Innovation Leadership 78

Chargebee

JUNE 18, 2024

“I love feature provisioning. I wish I could do this more often!” said no engineer. However, entitlement management is crucial for SaaS or digital service businesses (such as OTT, ePublications, or e-learning) to ensure customers can access what they paid for. Many companies build these systems in-house, relying on engineering teams to handle feature provisioning and access control.

Management 76

Management Engineering SaaS Business 76

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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

Payment Solutions

Stax

JUNE 18, 2024

Shopify. Mindbody. Etsy. What do these companies have in common? Aside from providing excellent SaaS solutions to their users, Shopify, Mindbody, and Etsy are just a few examples of companies that have used payment processing to fuel (at least some of) their growth. Consider Shopify, which has generated $1.2 billion from its merchant services in 2023.

Payments 68

Payments Merchant Services SaaS Payments Payment Solutions 68

ChurnZero

JUNE 18, 2024

Does your customer success team own and drive expansion revenue? You should, because upsell and cross-sell are key drivers of the sustainable growth your company needs, and yet only 43% of CS teams do. What’s holding customer success back on driving expansion? After all, CS has the customer relationships and insights to drive expansion thoughtfully, the health scores and product usage data to spot opportunities, the best understanding of customer needs, and the customer trust earned thro

Customer Success 59

Customer Success Software Review Communication Engagement 59

Nimble - Sales

JUNE 18, 2024

CRMs for online schools grew even more popular with the pandemic of 2020. COVID pushed many educational establishments to the cyber stratosphere, making offline education impossible for hundreds of millions of kids on the planet for months. Similarly, there has The post CRM for online schools & LMS to Grow Your Online Courses appeared first on Nimble Blog.

Education 59

Education 59

Inturact

JUNE 18, 2024

The SaaS landscape is becoming more competitive than ever before. Naturally, this means that it’s becoming more difficult to find and acquire new customers. However, anyone in the SaaS space knows that finding new customers is critical to ongoing growth and success. Conventional customer acquisition methods are starting to fall short of addressing the dynamic and other specialized needs and preferences of modern consumers.

Acquisition 59

Acquisition Data Marketing SaaS 59

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

AI

Chargebee

JUNE 18, 2024

“I love feature provisioning. I wish I could do this more often!” said no engineer. However, entitlement management is crucial for SaaS or digital service businesses (such as OTT, ePublications, or e-learning) to ensure customers can access what they paid for. Many companies build these systems in-house, relying on engineering teams to handle feature provisioning and access control.

Management 52

Management Engineering SaaS Business 52

User Pilot

JUNE 18, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge.

Product Marketing 52

Product Marketing Management Marketing Customer Lifetime Value 52

Zuora

JUNE 18, 2024

News publishers face unprecedented competition, rapidly changing consumer behaviors, and technological disruptions. Leveraging advanced technologies such as Artificial Intelligence (AI) and Reinforcement Learning (RL) has become essential for achieving more predictable outcomes. With RL, outcomes are decisive and established upfront. As a result, revenue increases, time to value shortens, and customer effort decreases.

AI 52

AI Artificial Intelligence Technology Revenue 52

User Pilot

JUNE 18, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. This guide will introduce you to the best resources available for marketing analysts, providing you with a curated selection of valuable materials to enhance your skills and knowledge.

Marketing 52

Marketing Data Analysis Market Research Social Media 52

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Payment Solutions

Scytale

JUNE 18, 2024

Navigating the landscape of cybersecurity can feel overwhelming, especially for businesses in the defense sector. That’s where the Cybersecurity Maturity Model Certification (CMMC) comes in, designed to provide a standardized approach to security compliance across the Defense Industrial Base (DIB). Originally rolled out in 2020, the CMMC framework aimed to ensure that contractors handling Federal Contract Information (FCI) and Controlled Unclassified Information (CUI) adhere to necessary cyberse

Cybersecurity 52

Cybersecurity compliance Outsourced Development Technical Review 52

User Pilot

JUNE 18, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. This guide will introduce you to the best resources available for product owners, providing you with a curated selection of valuable materials to enhance your skills and knowledge.

Data Analysis 52

Data Analysis User Experience Leadership Engagement 52

Buffer Resources

JUNE 18, 2024

If you’re anything like me, your Gen Z sister is posting on TikTok, your mom is a religious Facebooker, and you spent your (Millenial?) time context-switching between Instagram and LinkedIn.  You probably miss things that they share if they don’t make it to the family WhatsApp group (if you have one of those, thoughts and prayers).

Social Media 112

Social Media Communication Data Engagement 112

User Pilot

JUNE 18, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. This guide will introduce you to the best resources available for product analysts, providing you with a curated selection of valuable materials to enhance your skills and knowledge.

Scale 52

Scale Data Analysis Underperforming Technical Team Market Research 52

Advertiser: ZoomInfo

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

Sales