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So it’s hard to get a sense of just what is happening in SaaS. “B2B2B” remains in a big funk, with Salesforce projecting a decline to single-digit growth for the first time ever next year. And in the aggregate, public SaaS companies are growing the slower they have in history. And yet … both AI and the consumer economy remain strong: Databricks is growing 60% at $2.4B — and that’s up from 50% the year before!
Dear SaaStr: Can a SaaS Company Get to 50% Profit Margins? It’s possible, though it does require a very efficient model. The biggest, most mature software leaders aren’t quite there — but they are close. Adobe is currently at 45% non-GAAP operating margins. Microsoft, also mature and at scale, is also at 45% operating margins: Zoom’s non-GAAP operating margins are 40%, but it’s free cash flow margins are even higher and now exceed 50%: Dropbox is also in the mature, low growth but higher margin
Jon Dick is the Global SVP of Customer Success at HubSpot where he’s focused on helping millions of organizations grow better. Prior to customer success, Jon led marketing teams at HubSpot, Trunk Club, and Klout. He has a background in improvised comedy and earned his MBA from the Harvard Business School. Discussed in this Episode: The rising importance of customer success in the age of AI and efficiency.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
A lot of folks I talk to think I am “good at marketing”. I’m not so sure about that. Like many founders, there is a slice of marketing I am good at — the part I’m passionate about. The rest? I’m pretty bad at it. I can’t send a decent campaign. I’m no good at steak dinners. But one thing I’ve learned over the years, and many others have said it: In the end, your biggest asset is your list. 10 Things That Always Work in SaaS Marketing Now these days, that needs to be qualified.
A/B testing is a powerful tool that can help you uncover hidden opportunities and optimize your marketing efforts. Whether you’re looking to attract new leads or improve engagement with existing customers, this article will guide you through the A/B testing process from start to finish. We’ll cover: What A/B testing means. Different types of A/B tests to implement.
A/B testing is a powerful tool that can help you uncover hidden opportunities and optimize your marketing efforts. Whether you’re looking to attract new leads or improve engagement with existing customers, this article will guide you through the A/B testing process from start to finish. We’ll cover: What A/B testing means. Different types of A/B tests to implement.
Subscription models offer companies large and small the opportunity to build predictable revenue and high customer lifetime value. But managing subscriptions effectively and freeing up time and resources for expansion is no picnic. In a subscription business model, customers pay a recurring fee in exchange for a product or service. This could be a subscription box, a SaaS (Software as a Service) product, or even just a streaming platform like Netflix.
FastSpring is proud to announce that our customer success team has won a gold Globee® award for Customer Excellence in the “Achievement in Team Customer Success” category! FastSpring Customer Success Team Gets Exceptional Results Our customer success team was honored with this award thanks to three key achievements: 1. Exceptional Results We consistently surpass targets and achieve unprecedented growth, exceeding customer expectations and showcasing our dedication to excellence. 2.
I grew my following on Twitter (now X) 700 to 100,000 followers in less than two years. I did this with an 80/20 focus: 80% of my content was about marketing (with a key focus on content marketing), and 20% was about my interests and life observations. I’d comment on others’ tweets, and I’d obviously post my own tweets.
“I love feature provisioning. I wish I could do this more often!” said no engineer. However, entitlement management is crucial for SaaS or digital service businesses (such as OTT, ePublications, or e-learning) to ensure customers can access what they paid for. Many companies build these systems in-house, relying on engineering teams to handle feature provisioning and access control.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Shopify. Mindbody. Etsy. What do these companies have in common? Aside from providing excellent SaaS solutions to their users, Shopify, Mindbody, and Etsy are just a few examples of companies that have used payment processing to fuel (at least some of) their growth. Consider Shopify, which has generated $1.2 billion from its merchant services in 2023.
Does your customer success team own and drive expansion revenue? You should, because upsell and cross-sell are key drivers of the sustainable growth your company needs, and yet only 43% of CS teams do. What’s holding customer success back on driving expansion? After all, CS has the customer relationships and insights to drive expansion thoughtfully, the health scores and product usage data to spot opportunities, the best understanding of customer needs, and the customer trust earned thro
CRMs for online schools grew even more popular with the pandemic of 2020. COVID pushed many educational establishments to the cyber stratosphere, making offline education impossible for hundreds of millions of kids on the planet for months. Similarly, there has The post CRM for online schools & LMS to Grow Your Online Courses appeared first on Nimble Blog.
The SaaS landscape is becoming more competitive than ever before. Naturally, this means that it’s becoming more difficult to find and acquire new customers. However, anyone in the SaaS space knows that finding new customers is critical to ongoing growth and success. Conventional customer acquisition methods are starting to fall short of addressing the dynamic and other specialized needs and preferences of modern consumers.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
“I love feature provisioning. I wish I could do this more often!” said no engineer. However, entitlement management is crucial for SaaS or digital service businesses (such as OTT, ePublications, or e-learning) to ensure customers can access what they paid for. Many companies build these systems in-house, relying on engineering teams to handle feature provisioning and access control.
Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge.
News publishers face unprecedented competition, rapidly changing consumer behaviors, and technological disruptions. Leveraging advanced technologies such as Artificial Intelligence (AI) and Reinforcement Learning (RL) has become essential for achieving more predictable outcomes. With RL, outcomes are decisive and established upfront. As a result, revenue increases, time to value shortens, and customer effort decreases.
Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. This guide will introduce you to the best resources available for marketing analysts, providing you with a curated selection of valuable materials to enhance your skills and knowledge.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Navigating the landscape of cybersecurity can feel overwhelming, especially for businesses in the defense sector. That’s where the Cybersecurity Maturity Model Certification (CMMC) comes in, designed to provide a standardized approach to security compliance across the Defense Industrial Base (DIB). Originally rolled out in 2020, the CMMC framework aimed to ensure that contractors handling Federal Contract Information (FCI) and Controlled Unclassified Information (CUI) adhere to necessary cyberse
Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. This guide will introduce you to the best resources available for product owners, providing you with a curated selection of valuable materials to enhance your skills and knowledge.
If you’re anything like me, your Gen Z sister is posting on TikTok, your mom is a religious Facebooker, and you spent your (Millenial?) time context-switching between Instagram and LinkedIn. You probably miss things that they share if they don’t make it to the family WhatsApp group (if you have one of those, thoughts and prayers).
Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. This guide will introduce you to the best resources available for product analysts, providing you with a curated selection of valuable materials to enhance your skills and knowledge.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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