Thu.Feb 15, 2024

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How to Create a Customer Profile: Key Steps for Targeted Marketing

Groove HQ

Many businesses “feel” that they know who their customers are. But do they? Sometimes it is operational blindness, other times it is poor preparation. But one thing is certain, if you are not constantly analyzing and polishing your customer profile, you are leaving money on the table. In this post, we will dive deep into […] The post How to Create a Customer Profile: Key Steps for Targeted Marketing appeared first on Groove Blog.

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Doubling Down: Hilarie Koplow-McAdams, Venture Partner at NEA

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Satya Patel, Partner at Homebrew. Check that out here. This week we’re focusing on Hilarie Koplow-McAdams, Venture Partner at NEA! #1. What’s your most recent disclosed investment?

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One of the Biggest Public Offerings in 20 Years

Tom Tunguz

The Bitcoin exchange-traded funds (ETFs) launched on January 12, about a month ago. On the first day, investors bought $655m & nearly $2b in the first three days. Since then, the figure has swelled to $4.6b. It’s not a fair comparison but for fun, we can compare the Bitcoin interest to the largest technology IPOs for a sense of scale. Company IPO Date Raised $B Facebook May-12 $16.0 Uber May-19 $8.1 Snap Mar-17 $3.9 Airbnb Dec-2 $3.5 Snowflake Sep-2 $3.4 DoorDash Dec-2 $3.4 Lyft Mar-19

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SaaStr Miami is Back!! March 6 in Wynwood!

SaaStr

So we’re coming back to Miami for the 4th SaaStr Super Miami Meet-up !! We’re getting together 300+ SaaS and Cloud execs to talk all things scaling right in Wynwood. It’s out 4th Miami meet-up and everyone has been a blast. We’ll kick things off around 4pm and go until folks get tired, and including a few informal AMAs: CRO Confidential LIVE with Sam Blond CEO Vimeo on Scaling PLG + SLG Together Open AMA with Jason and much more!!

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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How to Sell a Mobile App or Game Outside App Stores

FastSpring

Thanks to Tony Markov for contributing to this article! If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. Steep fees from platforms like the Apple App Store and Google Play can understandably cause game developers and app creators to look beyond the convenience and ubiquity of traditional app marketplaces, but restrictions from the platform pr

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How Do You Know You Are Ready to Implement User Onboarding With the Help of UserGuiding?

Inturact

Implementing an effective user onboarding process is pivotal for any SaaS product, acting as the bridge between user acquisition and user retention. In this era of digital solutions, tools like UserGuiding have emerged as essential assets for companies aiming to streamline their onboarding experiences.

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How to Schedule Instagram Stories: 2024 Guide

Buffer Resources

Instagram Stories have completely changed how creators and brands use Instagram. The short, vertical images and videos that disappear after 24 hours offer a whole new way to connect with your followers. From offering your followers a sneak peek behind the scenes to using the huge variety of fun stickers available in this part of the app to generate engagement, Stories are super fun and versatile.

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7 Best SaaS Funnel Analysis Tools in 2024

User Pilot

Having funnel analysis tools that provide comprehensive analytical insights about where and why users drop off will solidify your business’s competitiveness in the long term. In this article, we’ve compiled our favorite software and conducted an in-depth review for each, highlighting their main analytics features and pricing. TL;DR Funnel analytics refers to the analysis of events across all stages of every customer journey.

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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Stale data and lack of differentiation could be two major culprits. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1: Your Prospect Data Isn’t Accurate The Importance of Accurate Data in Prospecti

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Top 7 Salesforce Email Integrations You Need

User Pilot

What Salesforce email integrations do you need to effectively engage users and streamline your processes for better efficiency? Our quick guide explores 7 such integrations, so if you’re after an answer, you’re in the right place! Let’s dive in! TL;DR Salesforce is a leading CRM platform designed to enhance customer relationships and drive sales growth.

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ISV vs PayFac: The Similarities and Differences Between Independent Software Vendors and Payment Facilitators

Stax

The world is increasingly moving towards becoming cashless and there are numbers to prove it. According to the Pew Research Institute , in 2022, a whopping 41% of Americans said they don’t use cash at all for any of their weekly purchases—a significant jump from 29% in 2018. FIS Global reports that in Norway, Sweden, and other Scandinavian countries, more than 90% of transactions processed at point-of-sale (POS) in 2023 were cashless.

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AI Customer Service: How To Start?

Groove HQ

ChatGPT was released around 12 months ago, yet for many people, it is hard to imagine their daily work without it. OpenAI’s model is just the tip of the iceberg. It seems that every day 10 new AI models are being released, and the variety of their usage could easily make for a separate post. […] The post AI Customer Service: How To Start? appeared first on Groove Blog.

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How to Recruit Remote Teams in Colombia

TurnKey Labs

Global talent is rising, with more and more tech companies deciding to build remote teams. When you are looking for top-class software developers worldwide, we suggest considering Colombia with its rapidly growing tech industry and strong tech workforce.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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8 tips for encouraging your team to write content for your customer community

ChurnZero

This is a guest post by Shauna McClemens , community strategist, Higher Logic Vanilla. Creating a steady stream of engaging content for a customer community can be a daunting task, especially when you’re relying on your team to contribute. Speaking from my experience as a community strategist, I’ve learned a lot about what works and what doesn’t.

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The Art of Personalization in User Onboarding: A Guide to Tailoring Experiences

Inturact

Nothing can beat the power of client onboarding. 97% of businesses believe that good user onboarding is essential for a product's growth. Thus, the "first impression is the last impression," and this is the first step in a long and successful business journey.

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Scytale Earns Spot in Tekpon’s Top 10 Compliance Software List

Scytale

Scytale is thrilled to announce a top 10 spot in Tekpon’s prestigious 2024 list of the best compliance software. This recognition reaffirms Scytale as a trusted partner for companies navigating the complexities of security compliance frameworks and requirements. We are grateful for Tekpon’s recognition and remain committed to delivering best-in-class compliance solutions that help our customers stay ahead in today’s complex information security environment.

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Preserving and Enriching Heirloom Recipes Using Multimodal AI

Crafty CTO

OpenAI is constantly firehosing us with new capabilities. It’s tough to keep up with the announcements alone. If one desires to understand at depth what they’re delivering, though, it’s necessary to actually implement it against a non-trivial problem, a real-life need. I was fortunate to have just the right kind of need at just the right time to exercise both GPT-4 Vision and GPT-4 Turbo.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Less Annoying CRM vs Teamgate CRM: Quick Comparison

Teamgate

In the vast sea of Customer Relationship Management (CRM) platforms, choosing the right one can be a challenge. Businesses need tools that not only enhance their sales processes but also offer ease of use, comprehensive support, and scalability.

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How to Harness the Power of Digital Market Dynamics for Product Innovation

Blulogix

How to Harness the Power of Digital Market Dynamics for Product Innovation By BluLogix Team Innovating Subscription Offerings in the Agile Digital Landscape The digital marketplace is an ever-evolving ecosystem, characterized by rapid changes in technology, consumer behavior, and competitive landscapes. For businesses employing agile monetization strategies, particularly within the realm of subscription services, leveraging these dynamics for product innovation is not just an opportunity— itR

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The 3 Steps To Start a Print On Demand Apparel Business

SaaS Metrics

If you’ve been thinking of starting an online business, you surely have looked into an e-commerce store. Although that can be a good idea, it is also very expensive to get started. Instead, there is the option of starting a print on demand business to consider. Print-on-demand means the products are only. Read more The post The 3 Steps To Start a Print On Demand Apparel Business first appeared on SaaS Metrics.

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How to Sell Anything: A No-BS Guide to Selling

CloseSaaS

Learning how to sell is a prerequisite to making real money in sales. In this no-BS guide, we’ll teach you how to master the sales process and win more deals.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.