Tue.Mar 05, 2024

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What’s the #1 Most Important Thing in Pricing A New SaaS Product?

SaaStr

Dear SaaStr: What’s the #1 Most Important Thing in Pricing A New SaaS Product? I think the #1 thing to think about is context. Software all sort of all, rough-and-tough, costs the same to build and ship. Why is Calendly $10 a month, when Salesforce is $200 a month per user? Why can Workday charge $20,000,000 a year for something that might be the same amount of work to build, ship, and serve as something that costs $20,000 a year?

Pricing 196
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Trust and Value in Customer Relationships with Larry Levine

Predictable Revenue

Collin Stewart is joined by Larry Levine, a veteran sales guru and the visionary author behind "Selling from the Heart." The post Trust and Value in Customer Relationships with Larry Levine appeared first on Predictable Revenue.

Revenue 130
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From Prep to Pass, Scytale Launches Its Built-In Audit, Transforming It Into The Complete Compliance Hub for SaaS

Scytale

For SaaS companies, it’s hard not to hear the word ‘audit’, without your heart skipping a beat or two. Finding the best audit firm for your company’s culture and tech stack, hundreds of back-and-forth requests, and manually collecting and sharing evidence, takes up so much valuable time and resources. Let’s just be honest: audits are annoying.

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The Zero-Click Email Strategy That Gets Us 40%+ Open Rates

Sparktoro

Ugh, I don’t want to give away my email strategy. Because it’s mine and it’s working really well for us. But since Rand recently wrote about how email is the most consistent, reliable marketing channel — and, well, he’s right — I’d be remiss in not helping you out.

Strategy 109
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Embracing GenAI-Powered Search — Will Companies Have to Rethink Marketing Strategies?

The Moz Blog

If searchers continue chatting with GenAI answer engines, it will be more critical than ever for marketers to track and monitor search results.

Marketing 121

More Trending

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Pivoting to D2C Helped us Grow by 267% in 1 Month: Here's How We Did It

Buffer Resources

I had been growing the pet supplement line for my company, HAPPYBOND , through direct-to-consumer channels for years, but when we launched our unique shelf-stable dog food last January, I thought selling primarily via pet retail was going to be our route to success.  For one, the product is sold in a glass jar—delicate packaging that is more suited to retail than shipping.

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The Next Generation of Leadership

Andreessen Horowitz

In this fireside chat from the American Dynamism Summit with a16z General Partner Ben Horowitz, Maryland Governor Wes Moore discusses his inspiring journey to the statehouse and how his experiences have shaped his leadership. He also shares his thoughts on how embracing technology, education, and a sense of civic duty can improve the quality of life in Maryland and beyond.

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Conversion Funnel Visualization: Types, Use Cases, and Tools

User Pilot

What’s conversion funnel visualization? If you’re looking for the answer to the question, we’ve got you covered! This article also explains: Why it is important to visualize conversion data. Different kinds of conversion funnel visualizations. The use cases for funnel visualization. How to create a funnel visualization report in Userpilot and Google Analytics.

Trends 72
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Why America Must Lead in AI Investment

Andreessen Horowitz

Senator Todd Young (R-IN) spoke with a16z General Partner Martin Casado at the American Dynamism Summit about the importance of open innovation and American leadership in AI, and why we need to support AI research at all levels — from the classroom to the war room. Here is a transcript of their conversation: Martin Casado: Great. Well, we have a lot of stuff to cover on.

AI 83
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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Customer Support: Driver Of Your Business Growth

Groove HQ

The competition is getting tougher every day. The tools, that are available to everyone, allow newcomers to create products in a matter of weeks and start eyeing your share of the pie. With so many products that are nealy identical, and prices that are so similar – how do you stand out? How do you […] The post Customer Support: Driver Of Your Business Growth appeared first on Groove Blog.

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Collaborative Disruption at the DoD with Kathleen Hicks and Sharon Weinberger

Andreessen Horowitz

At the second American Dynamism Summit in January, U.S. Deputy Secretary of Defense Kathleen Hicks sat down for an interview with Wall Street Journal national security and foreign policy editor Sharon Weinberger. Here is a transcript of their conversation. Sharon Weinberger: I wanted to start off with a more somber note of what you referenced in your speech talking about the tragic loss of life of the three U.S. service members.

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How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide

Mucker Capital

In this Mucker Growth session, Daniel-wise Ojaide from Warmbox.ai delves into the changes to Google and Yahoo's updated spam policies and how to ensure your emails and outbound campaigns are making it to their intended recipients. Google and Yahoo's 3 Main Rules for Email Senders These newly instated rules are tightening the filters against unwanted email spam: - Email senders must have authentication to send emails to private Gmail and Yahoo addresses. - If an email sender sends more than 5,0

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Securing America’s Future: How Technology Companies and Washington Are Building A Safer World

Andreessen Horowitz

Technology companies have rediscovered their roots as innovators in national security and as critical partners to the Department of Defense. In this session from the American Dynamism Summit , moderated by CNBC anchor Morgan Brennan, Anduril Cofounder and CEO Brian Schimpf lays out the case for how and why technology plays a critical role in helping ensure a safer world.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Integrating Financial Services Cloud and Data Cloud

CloudKettle

The Customer Data Problem The vast majority of Financial Services organizations today share a common problem: customer data is siloed across departments and systems. Imagine an investment firm that offers a portfolio of financial products like mutual funds, stocks and retirement planning services. Information about these various products typically reside in separate (and typically proprietary) […] The post Integrating Financial Services Cloud and Data Cloud appeared first on CloudKettle.

Cloud 52
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The Future of AI Is Amazing

Andreessen Horowitz

In this presentation from the American Dynamism Summit , a16z General Partner Martin Casado lays out the case for AI as a driving force behind incredible advancements in technology, creativity, and the human experience — not to mention efficiency improvements on par with, if not greater than, those delivered by the internet and the microchip. Here is a transcript of his presentation: I’m going to be covering this AI stuff everybody is talking about.

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How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide

Mucker Capital

In this Mucker Growth session, Daniel-wise Ojaide from Warmbox.ai delves into the changes to Google and Yahoo's updated spam policies and how to ensure your emails and outbound campaigns are making it to their intended recipients. Google and Yahoo's 3 Main Rules for Email Senders These newly instated rules are tightening the filters against unwanted email spam: - Email senders must have authentication to send emails to private Gmail and Yahoo addresses. - If an email sender sends more than 5,0

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DNA as Data Storage with Vijay Pande

Andreessen Horowitz

Vijay Pande, founding partner of a16z Bio + Health, dives deep with a16z Podcast host Steph Smith into the potential of DNA as a data storage mechanism. This episode, a cross-post with the a16z Podcast, draws parallels between Moore’s Law and the race for “Moore’s Law for DNA.” Vijay discusses the density, longevity, and ubiquity of DNA, and how this could be leveraged into a data storage solution.

Data 62
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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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15 Best User Behavior Analytics Tools in 2024

User Pilot

User behavior analytics tools are an essential part of the modern product manager’s toolkit. These robust tools help you track and analyze crucial user behavior data. You can use the information they provide to improve user engagement, boost conversion rates, streamline your marketing, and drive product growth. This article explores the top behavioral analytics tools to help you choose the right one for your needs.

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Announcing Automation All-Star Awards winners

BetterCloud

Technology is the heartbeat of every industry and company therein, yet the IT professionals who ensure its continuous operation often remain unnoticed. These unsung heroes deserve to be recognized. That’s why we created the Automation All-Star Awards to honor these individuals! The four award categories include: Workflow Wizardry : This individual has built a Workflow meticulously designed to streamline IT processes and elevate productivity.

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Top SaaS Design Trends for 2024

SaaS Metrics

Would you believe that we are three months into 2024 already? Now, web designers for SaaS made their predictions of what to expect from the industry way before New Year’s. Most of them were on point, like AI and blockchain, but I want to focus solely on the SaaS design trends that. Read more The post Top SaaS Design Trends for 2024 first appeared on SaaS Metrics.

Trends 52
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Grab these 11 Practical Strategies to Reduce Churn in Your Business [Expert Opinions Included]

CloseSaaS

Discover these expert-backed ways to reduce churn and improve customer retention in your business. Test them and choose the ones that work best for you.

Churn 52
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Buyer’s Guide: Finding The Best Payment Provider For Your Software

Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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Regulating Crypto in the Name of National Competitiveness

Andreessen Horowitz

In this talk with a16z General Partner Ben Horowitz, from the a16z American Dynamism Summit , Coinbase President and Chief Operating Officer Emilie Choi discusses, among other things, crypto’s potential to power the next-generation internet and bolster individual freedoms — two major reasons why America should not only embrace crypto, but take charge in shaping its future.

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Sharks Never Stop Swimming

Andreessen Horowitz

From judging inventions on “Shark Tank” to reshaping the image of NBA ownership, Mark Cuban is known for many things. In this chat with a16z General Partner David Ulevitch from the second American Dynamism Summit , he discusses the importance of entrepreneurship for maintaining America’s status as the most innovative place on the planet. This includes making big bets, like he’s doing with Cost Plus Drugs, his latest venture that seeks to upend the prescription drug markets.

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The China Threat: Silicon Valley and the Great Uncoupling

Andreessen Horowitz

In this session from the American Dynamism Summit , Representatives Mike Gallagher (R-WI) and Jake Auchincloss (D-MA) discuss why the United States must strengthen its technological advantage in areas like AI, develop next-generation manufacturing capabilities domestically, and rethink how Silicon Valley does business with China. Gallagher is Chair of the House Select Committee on the CCP, on which Auchincloss also serves.