SaaStr
FEBRUARY 19, 2024
Dear SaaStr: Is It Normal for a Founder CEO to End Up With Just 10% Equity? Yes. Roughly speaking, this is what generally will happen after 3 rounds of traditional venture capital. If the company sells 15–20% in each round, and 15–20% is reserved for employees, that typically will leave 15–25% for the founders in total. Q4 2023 Median primary round dilution: ⚪️ Seed: 19.9% ?
The Moz Blog
FEBRUARY 19, 2024
Nothing could be worse for a business than existing customers thinking you no longer exist. With millions of Google Business Profile websites being shut down, Miriam Ellis outlines your options for a free/cheap replacement site, with tons of tips for making a strong 1-page presence.
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SaaStr
FEBRUARY 19, 2024
Lenny’s substack on product has over 600,000 subscribers (!) and Lenny asked us to join his podcast to talk about building a sales team — from the perspective of a product-first founder or exec. It was a pretty strong conversation and we took a lot of our learnings over the years and focused on how to learn to do sales right if you come from a product-first background: It’s good.
Stax
FEBRUARY 19, 2024
Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. Thanks to SaaS solutions, businesses can easily scale their workflows, eliminating the need to install programs locally or pay for expensive licenses.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
User Pilot
FEBRUARY 19, 2024
You may have heard a horror story about a business not using impact analysis. It could be launching features that are half-finished and causing customer problems with THEIR customer. It could be push changes that bring your entire product down. Whatever it is, it’s not good. This could be avoided with the use of impact analysis. TL;DR Impact analysis evaluates the potential consequences of changes in a project, system, or process to inform decision-making and preparation.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
User Pilot
FEBRUARY 19, 2024
The drop-off rate is one of the key product metrics to track to improve the customer experience. This article explains: What drop-off rate is. Why it’s important to measure it. How to calculate it. How to reduce it. Let’s dive right in! TL;DR The drop-off rate is the percentage of users who start an action or process but don’t complete it.
Blulogix
FEBRUARY 19, 2024
Navigating the Evolution of Monetization By BluLogix Team By Inga Broerman, VP Marketing for BluLogix In the ever-evolving landscape of digital commerce, the approach to business monetization is witnessing significant transformation. I am Inga Broerman, the VP of Marketing at BluLogix. My experience has provided me with a unique vantage point to observe the shifts that are redefining the strategies businesses employ to manage and optimize their monetization processes.
SaaStr
FEBRUARY 19, 2024
So the other day I did a 20VC with Harry Stebbings, and one of the topics that came up was the Hopin founder ‘s $100m+ secondary that the CEO took out of the company. While the company is still around, the Hopin product was subsequently sold for pennies on the dollar to RingCentra l. And in fact, the product was already in decline by the time the CEO took $100m+ out.
Blulogix
FEBRUARY 19, 2024
Where to Cultivate Loyalty: Advanced Strategies for Enhancing Customer Engagement and Retention By BluLogix Team Elevating the Subscription Experience to Minimize Churn In the competitive landscape of subscription-based businesses, customer engagement and retention are not just metrics to track; they’re pivotal elements that dictate long-term success and sustainability.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
Buffer Resources
FEBRUARY 19, 2024
We’re finally getting a peek behind the curtain of Threads’ algorithm. And while there are plenty of things that shouldn’t surprise you — especially if you’re familiar with how the Instagram algorithm works — there are some new and innovative ways Meta is creating a unique experience for users. The Threads team quietly published this guide on the Threads Feed AI system on the Meta transparency site, which offers some interesting titbits about how t
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